Since the screening of Nezha began two weeks ago, the film has not been released first, and it has been scored 8.7 points by more than 70,000 people on the Douban platform before it was officially released. After its release on July 26th, "Nezha" showed its dark horse strength, with a box office of only 1 hour of 29 points, setting the fastest record for domestic animated films to break through 100 million on the first day. Up to now, the box office of the film has reached 690 million, and it has maintained a high reputation in Taobao movies, cat's eyes and douban. It is expected to set a new box office record of 956 million for The Return of the Great Sage, win the 20 19 summer box office champion, and hit the first box office in Guo Man.
Not only that, but even the People's Daily, the Central Committee of the Communist Youth League and other party media praised the film. Many famous actors, directors and big V became the tap water of Nezha, and they affirmed the film in social media and film screening activities.
The audience marveled that the ruined story could still be amazing-Nezha, a rebellious version with thick black eyes and a surly personality; Ao Bing, a gorgeous little dragon, changed his villain status and became Nezha's best friend; Sichuan version of Taiyi, a broad-minded and obese real person; Shen, stuttering badly; As well as countless supporting roles with distinctive personalities and plump shapes, they all left a deep impression on the audience. This high-completion animated film, which combines the top animation production level and mature script structure, is particularly special in the summer file full of "shifting gears". Nezha is worthy of being a dark horse because of its favorable weather, favorable geographical position and friendly people.
As one of the film distribution companies and production companies, Light Film and Striped House have previously released many excellent domestic animated films, such as The Return of the Great Sage, The Big Fish Begonia and The Great Protector. The appearance of Nezha made the audience feel the charm and power of the country. But when it comes to this movie, the biggest hero is the director Jiao Zi, and everyone is a little strange.
Surprisingly, Nezha, a high-quality domestic animated film, is actually Jiaozi's first animated feature film.
Jiaozi, whose real name is Yu Yang, was born in a family of medical journals in Sichuan. When he was a student, his parents' working experience in the hospital prompted him to embark on the road of studying medicine and successfully became a student in the School of Pharmacy, West China University of Medical Sciences. He loved painting since he was a child and has always had a heart to engage in the animation industry. During college, by chance, his classmates recommended a 3D production software to him. Since then, Jiaozi has devoted herself to the animation industry and embarked on this "point of no return" completely.
What we can see is that during the ten years I worked in Jiaozi, there were only three works under my name. What we can't see is that Jiaozi, as a medical student, has encountered various difficulties and obstacles in the animation industry.
In 2004, Jiaozi, who graduated from medical school, quit her job in an advertising company and decided to concentrate on animation production at home. It took three years and eight months. From the beginning of modeling, script, production, art design, special effects and even dubbing have been polished day after day. Finally, in 2008, he released his debut, 16 minute animated short film "Fight, Fight a Big Watermelon". This work is still one of the wonders of the domestic animation industry. Two years after the short film was launched, the cumulative broadcast volume of the whole network exceeded10 million, and it won more than 30 domestic and foreign awards, such as the best animated short film unit of the 6th China International Comic Festival "Golden Dragon Award" and the special prize of the jury of the 26th Berlin International Short Film Festival.
Jiao Zi, who became an instant hit with this work, is in no hurry to enjoy the dividends brought by business. At the end of 2009, Jiaozi and Liu Wenzhang, the producer of Nezha, established Jiaokeli Animation Studio. In the following years, Jiaozi accumulated animation production experience through commercial projects and study, and the experience was as transparent as Baidu Encyclopedia, except for "The Boss's Woman" jointly launched by Youku 20 13.
Until 20 15, the light media, which has successfully hatched many national projects such as Return of the Great Sage and Big Fish Begonia, found a charm and finally reached a strategic cooperation. * * * Co-founded Cocoa Bean Animation Film and Television Co., Ltd. and became a subsidiary of Striped House Film. In the same year, Nezha was formally established.
The top visual experience that Nezha finally brought to the audience actually came from the behind-the-scenes staff of 1600 and dozens of special effects teams. China's film industry system has not yet taken shape, and the animation industry system has just started. Other countries can do special effects through several top studios, and China can only gather more people. In this way, Jiaozi, with her "spoon-feeding" spirit, and thousands of staff * * * completed nearly 2,000 split shots and 1, 3 18 special effects shots, which gathered the strength of the whole animation industry in China and created this Nezha.
People always like to use "The Rise of the Country" to describe these domestic animated films that can make people shine, but this just proves that the domestic animation industry lacks good works. However, Jiaozi's experience and Nezha's performance at least let us continue to look forward to Guo Man. There must be thousands of animators in Qian Qian who love animation as much as Jiaozi. They want to make Guo Man really rise. They don't have the top technology and environment, so they spend time and energy to catch up and make up. One day, the distance between China animation and the United States and Japan will be shortened or even surpassed by this group of people.
At that time, as Jiaozi said, "One day when we stopped mentioning the word' national rise', I thought maybe the country really rose."