A new retail e-commerce platform status? A new retail e-commerce platform

Despite the fact that retail sales on Tmall on Double 11, 2018 reached a record RMB 213.5 billion, it's hard for manufacturers (especially small and medium-sized enterprises (SMEs)) to judge such a rosy sales volume. In recent years, with the transformation of the real economy and the disappearance of e-commerce traffic dividends, manufacturers have had to invest more channel/advertising expenses in exchange for continued sales growth. However, after accounting for this, profits have plummeted. After the demographic dividend disappeared, offline and online retailing has become increasingly expensive in terms of customer acquisition and also needs to compete with virtual consumer goods such as games. In order to break through this bottleneck, Ma proposed at the 2016 Yunqi Conference, including ? New Retail? 5 innovations including.

2. Status of new retail e-commerce platforms? What is a new retail e-commerce platform?

To understand new retail, you must understand? old retail? In general, there are three factors that determine whether or not we buy a product: the product and supply chain, the distribution channel, and the consumer relationship.

Of these, the product and supply chain determines the quality of the product; the distribution channel includes both online and offline, which I will simply describe as letting the user see the product; and the consumer relationship determines the position of a product in your mind, and determines whether or not you will buy it again and recommend it to your friends.

Three, new retail e-commerce platform status? In the past business relationship:

1. Manufacturers decide to produce based on market estimation (inability to get accurate production orders may lead to over or under production capacity)

2. Traditional vendors (especially small and medium-sized vendors) sell through channels such as supermarkets, small stores, Taobao, and Tmall. Supermarkets and small stores are traditional channels (involving agency costs), while e-commerce platforms such as Taobao are online channels. (Competition is fierce and the cost of customer acquisition is getting higher)

3. Consumer relations, i.e., word-of-mouth management and user management (after 2016, the Taobao Tmall maker's fan economy is getting more and more prosperous, which is actually a new retail e-commerce platform, i.e., the rebuilding of consumer relations)

Innovation of the old model of production, supply and demand, channel sales and consumer relations, i.e. a new retail e-commerce platform.

What is the status of new retail e-commerce platforms? This kind of e-commerce operation platform is actually like this, for e-commerce sellers, where there is traffic, where there is e-commerce. The rise of mobile social networks and traditional e-commerce can't meet the needs of traditional e-commerce platforms, can you handle it? If you are still worried about their entry is not smooth, you can also click on other articles on this site to learn.