Abstract: Every industry has unspecific risks, just like "stocks are risky, so you need to be cautious when entering the market." Before choosing to join a small hotpot franchise, first determine the inevitable risks in the small hotpot franchise industry. Only by identifying potential risks can we distinguish the advantages and disadvantages in order to determine the methods and strategies for operating a hot pot restaurant and lay a solid foundation for successfully opening a restaurant. Listed below are some existing risks and related methods in the small hot pot restaurant franchise industry, hoping to make a good decision for your investment. Hot pot restaurant franchise hot pot restaurant franchise investment method What are the risks of choosing a small hot pot restaurant franchise

Hot pot restaurant franchise investment method What are the risks of choosing a small hot pot restaurant franchise

1. Hot pot restaurant franchise investment requirements There are methods

Investment has risks, and you need to be cautious when entering the industry. This is a truth that we all know, and it can also be applied to various industries. The same is true for the investment and management of hot pot restaurants. It is precisely because of the risks that We need to look for tips, not only to put great effort into choosing a location, but also to be the best in terms of ability.

It is not advisable to get into the river and get your feet wet before going ashore. If you don’t have the confidence to persist, I advise you not to invest. To enter the hot pot industry, you must first have enough confidence and full understanding. If you want to invest, you must persist to the end. Don't have a try mentality, but have the determination to try again if you don't succeed once.

When we talk about difficulty, it doesn’t mean that we can’t do it in this industry. In fact, its advantages are very prominent. There is no backlog of buying and selling on the same day, funds are withdrawn every day and there is generally no outstanding debt. The workload and complexity are better than Chinese food. The catering industry has a low threshold and is easy to enter. The food industry is always a selling point. If you don't leave, you won't lose everything, you can definitely have a second career, and hot pot is rapidly hitting the country, etc. These advantages are enough to show that investing in the hot pot industry is an ideal choice.

Don’t be afraid if you have no experience or skills. You can consult experienced people, you can hire high-tech talents, you can start from a small shop, and you can invest without breaking your bones.

If you have 200,000 yuan, it is best to invest 100,000 yuan for the first time, and you will not be able to open it after three months (generally, you can see the prospects of a newly opened store in three months, no It requires long-term persistence, and there is no need to make simple changes on the original basis) You can transfer out, withdraw some funds, add tens of thousands more, sum up experience, make new options, adjust the store location, and present a new business look. If you fail three times in a row, you should take a break. Even this is much more balanced than investing 200,000 yuan at a time and losing. If you lose, you will be convinced and don't blame anyone. If you succeed in opening a store for the first or second time, you must not rest or stop. It is difficult for the catering industry to be popular for a long time in today's catering industry, so you must have a sense of urgency.

If you have some experience and enough manpower, you can use 200,000 funds to open two or three different stores at the same time, implementing the strategy of not brightening in the east and brightening in the west. Good retention , if the problem is bad, turn it around again. We recommend not to invest all the funds at once. Even if you open a small store, you must keep enough funds to resist risks.

If you are now interested in investing in a hot pot restaurant, then you should study these helpful tips carefully, so that before investing, we will be fully psychologically prepared for the industry. , we have also learned the most and best methods and techniques!

2. What are the risks of choosing a small hot pot franchise?

(1) The risks of the small hot pot market itself: industry competition Risks, risks of single products, risks of taste changes, risks of policy changes;

1. Competition among small hot pot restaurants: The catering industry is a competitive industry, and the competition among small hot pot restaurants is even more Focus on every aspect of opening a hot pot restaurant, such as store location selection, personnel recruitment, advertising, etc. If the above competition is regarded as a hard factor, it should also include some soft factors of competition, mainly in: personnel quality, personnel management, Dish updates, dish taste, service quality, operating costs, etc.

Problems in any of these aspects will lead to competitive disadvantages;

2. Single dishes with few changes: Among many small hot pot franchise brands, the dishes are all based on the concept of "multiple, wide, refined and complete". The principle is to adapt to the needs of the majority of diners, so the varieties of dishes are not much different, and they also show the same characteristics. Some areas have begun to enter vicious price competition, so hot pot franchise stores can only launch special dishes in a timely manner according to the preferences of diners to satisfy Only with the unique consumption needs of consumers can we remain invincible in the competition.

3. Single taste and less flexibility: Due to the inherent characteristics of small hotpot franchise, the franchisee’s technology is provided by the headquarters, and it is impossible for the headquarters to adjust the formula for a few franchise stores. . However, people's consumption habits are changing, and food tastes in different regions of our country are also different. It is impossible to win the market with an unchanging taste. Therefore, this puts a requirement on franchisees: while they cannot adjust the hot pot base recipe by themselves, Appropriately introduce local tastes and dishes to satisfy the ever-changing consumers.

4. Policy risks in the hot pot industry: Currently, some areas are promoting disposable base ingredients and old oil for hot pot. Why is this? This is the policy of the local health department and the law. Recycling or not recycling old oil has the most direct impact on costs. Under the premise that franchisees cannot fry the ingredients themselves, of course the headquarters hopes not to recycle old oil because it can sell more old oil to franchise stores. Franchise stores have to bear more costs.

5. There are few small hotpot restaurant franchise companies. Small hot pot restaurant franchise companies are all emerging companies that have developed in recent years. There are unstable variables in the research and development capabilities of dishes and base ingredients, talent allocation, support for franchisees, logistics and distribution, etc.

(2) Risks caused by humans: the risk of headquarters bankruptcy, the risk of cost control, the risk of stale ingredients, and the risk of untimely freight;

6. Headquarters Risk of bankruptcy: Small hot pot franchise companies in the market have a short development time and have not been tested by the market for a long time. Consumer recognition needs to be improved. Once they exit the market due to competition in the sub-market, all technology provision will be terminated and operations will immediately fall into difficulties.

7. Risk of cost control: The biggest cost expenditures in the management and operation of a small hot pot restaurant include: storefront rental fees, hot pot base material costs, and necessary material inputs during operation: hot pot restaurant decoration, salary payment, etc. A series of necessary expenses; such as the expense of old oil. If technical difficulties are overcome and the hot pot base can be stir-fried by itself, the hot pot restaurant will have its own competitive advantage and increase at least an additional profit of more than 300,000 yuan in a year. . There are also many hot pot franchise stores that are booming when they are newly opened, but within a few months, they encounter operational difficulties. Most of them are due to the disproportionate input and output, and the uncontrollable costs and expenses. This is also the biggest killer of hot pot franchises.

8. Risks in base ingredients: Hot pot base ingredients are the core competitiveness of many hot pot franchise brands and the basis for developing franchisees. Of course, they are also the guarantee of competition among hot pot restaurants. However, if the hot pot base is not used for 2 weeks after being fried, the various flavors will decrease by about 30-40%. Coupled with the large purchase volume, long-term transportation, and warehouse storage, the flavor will inevitably decrease. Therefore, after operating for a period of time, many franchisees find that their own taste is not as good as that of the main store. This is the reason.

9. Other risks: such as: personnel loss, personnel insurance, etc.