From the financial statements given by the seafood then, in the second quarter of their profits fell by 15%, directly leading to their market value evaporated 300 billion. For this, currently caused the fluctuation of the whole industry, to know in the catering industry, Haitian's some of the products in a long time has been to maintain a leading position in the market, but the second quarter compared to the first quarter of a sudden drop of 15% of the profits caused a high degree of concern, today we will explore this time the situation.

First, what's their current operating income?

From the data released so far, Haitian Group said in its financial report that its revenue for the first half of the year amounted to 12.032 billion yuan, which is actually an increase compared to the previous year, with an increase of 6.36 percent. And the amount of profit is actually also upward space, only compared to the operating income is less, according to reason, should not appear so exaggerated decline.

Second, the decline in profits was the first in a decade.

In fact, the reason why this time can cause such an exaggerated sensation, mainly because in the past ten years, Haitian Group's profits have never declined, so the market's valuation of it has always been very high, but this time the financial statements directly reveal some problems. That's why many people believe that there are some business conditions within Haitian Group. That's what caused people to keep shorting Haitian Group.

Third, how do you see this drop?

First of all, I look at it this way, as an FMCG industry, Haitian Group is actually a leading company within the entire industry, and even in 2019 and 2022, when the Xin Guan epidemic was the most serious, their profit growth was much higher than that of other peers. I thought that in this year but there is such a degree of decline, and according to the Haitian soy sauce group's announcement to show words, this is mainly because of the external environment brought about by the rise in costs, at the same time the market has also appeared a lot of the same type of products, and they are in the process of fission in the consumer channel, also invested a lot of costs, which led to the decline in their profits.