Management headquarters: Room A 17 12, Zhibang Jiayuan, No.209 Laodong West Road, Changsha. Joining Tel: 073 1-5 174398 First, the joining fee is 24,000 yuan and the deposit is 5,000 yuan. A * * * gives 29,000 yuan, and the joining period is two years; Second, training is the internal training of the company, which is generally arranged in this way; 3. The investment amount is about 60,000 yuan, excluding payment for goods; Four, the pavement area is greater than 15 square meters. Since the end of March this year, a casual food store named "Juewei Duck Neck" with a red background and a yellow signboard has suddenly sprung up in the streets of Shenzhen. Every day, customers are like clouds, and sales are extremely hot! With a curious heart, the author finally found Li, the manager in charge of its operation in Shenzhen. As soon as I learned, I knew that "Juewei Duck Neck" was originally a mature brand from Hunan, and it only started to land in Shenzhen at the beginning of this year. There are hundreds of franchise chain stores in this country. Although it was only a short period of more than two months in Shenzhen, more than ten self-operated stores and franchisees developed rapidly due to the booming business. Because of its professional production, pure taste and brand management, more and more people want to join now. In the office of Juewei Company, the author had the honor to ask Manager Li about Juewei's franchise chain. Author: What kind of company is Juewei Company? Manager Li: The full name should be "Changsha Jueweixuan Enterprise Management Co., Ltd.". There are many provincial branches in China, and Shenzhen Company is one of them. For details, please see www.juewei.cn Author: Can you tell us something about the overall joining of the company? Manager Li: At present, the proportion of self-employment and franchise is basically 20-20, and franchise stores are dominant. Thanks to our scientific operation and proper management, the whole franchise system works well. For example, there are about 100 franchisees in Hunan alone, and other places such as Jiangxi, Guizhou and Hubei also have good sales performance and market prospects. Author: With so many stores in one province, will it affect each other? Manager Li: We have a strict market protection system and can tell you a little secret. In the initial stage of realization, a large part of the franchisees in Shenzhen came from Hunan, and some of them wanted to continue to expand the market. Many people have opened several stores by one person. There are still some people who follow Shenzhen because there is no place in other markets. In other words, if there is no relatively good benefit, this will not happen. Author: What are your requirements for the "Juewei Duck Neck" store? Manager Li: There are three main requirements: first, franchisees should have certain experience in selling or opening stores, preferably in food and catering. Secondly, there should be a good sales location, which should meet the requirements of the company in terms of people flow, target population and consumption level. Finally, it must be carried out in strict accordance with the company's unified image, products, services, management and operation. Author: How much does it cost to open a "Juewei Duck Neck" store? Manager Li: The charges vary from place to place. In principle, there are fixed parts and variable parts. The fixed part includes joining fee, decoration fee and daily operation fee, and the variable part includes house rent and transfer fee, which is determined in detail. Author: How much profit does the "Juewei Duck Neck" product have? Manager Li: No, the average gross profit is around 30%. Author: What are the differences or advantages between "Juewei" joining and other joining? Manager Li: First of all, we have many successful market experiences and models. Some irresponsible merchants in the market, taking advantage of the fact that many people don't understand the industry, imitate and start to join the business, and often have some short-term behaviors in it. I would like to remind some friends that they must check whether their enterprises are successful in the past and now, and don't be confused by their illusions, otherwise they will easily fall into the trap. Second, it depends on whether the enterprise has the strength to invest. It is difficult for products without publicity and brand to stand on the market. Third, it depends on its corporate culture, which is the basis of its long-term management and planning. From manager Li's unhurried and honest answer, the author also has a preliminary understanding. It seems that Juewei has made great efforts in operating the Shenzhen market, and it is indeed reasonable that "Juewei Duck Neck" is very popular in Pengcheng.

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