The reason Red Bull is off the shelves is that China's Red Bull brand agency rights have expired, and it can't get the brand renewed.

So if Red Bull is sold again in malls and supermarkets in China, it may be suspected of violating the law, according to the laws governing the brand. Meiyijia has stopped stocking the product for a few months now. With so many stores in the Meiyijia chain, I guess they don't want to get into a lawsuit to avoid possible legal disputes. Now the stores are already selling Dongpeng Special Drink, the same functional drink as Red Bull, and their brand is quite famous. Recently, there are advertisements on a lot of TV, variety shows and sports competitions, and the response in the market is also good.

In December 1995, Red Bull came to China from Thailand with confidence in the development of the Chinese market and a global strategic vision, and established Red Bull Vitamin Drinks Ltd. to vigorously develop the Chinese market. Over the past twenty years, Red Bull Vitamin Beverages Co., Ltd. has established a nationwide sales network and organization. But now the Chinese agent can not get the right to renew the contract, it is saddening.

Red Bull Beverage Introduction:

Red Bull Beverage originated from Thailand, was founded by the TENCEL Group, in 1993, the country has Chinese "Red Bull" named. In other words, the genuine Red Bull is owned by the TENCEL Group, and there are only two products under its banner, one is Red Bull Vitamin Flavored Drink; the other is Red Bull Anegi Drink. The former is the best-selling and classic flavor of Red Bull, while the Red Bull Anegi is a new and improved product with a relatively aggressive taste that some people may not be used to.

Three kinds of Red Bull, "Red Bull Vitamin Functional Drink" is engraved in the memories of young people in the authentic Red Bull, "Red Bull Anaiji" is a brand labeling products, "Red Bull flavor Red Bull Flavor" is a copycat version of Red Bull China's ordinary beverage. The reason for the three Red Bulls being on the shelves lies in a lawsuit dispute between China Red Bull and Thailand Tensil over trademarks and contracts.