As soon as the news came out, the network was sighing. It seems that you can smell the "authentic sour taste" through the screen of your mobile phone. Master Kong's products use sauerkraut from the flag-cutting vegetable industry in Hunan. More ironically, flag-planting vegetable industry was recognized as the seventh batch of agricultural national key leading enterprises in 20021.
This also shows that China still has a long way to go on the road of food safety control.
Although Master Kong immediately apologized and said that all cooperation with flag-cutting vegetable industry had been cancelled, and the flag-cutting vegetable industry had been shut down for processing, it still could not let consumers dispel their worries about food safety.
A 3 15 party sent white elephant instant noodles to hundreds of millions of consumers.
In fact, as early as 1997, Baixiang Food Co., Ltd. was established, and it has set up 12 production bases of high-quality flour products in Henan, Hebei, Shandong, Shanxi and other provinces, and has more than 20 molecular companies.
During the more than 20 years since its establishment, Baixiang has been awarded the honors of "National Key Leading Enterprise of Agricultural Industrialization" and "National Demonstration Enterprise of Staple Food Processing Industry".
Then why has the white elephant instant noodles been tepid?
Originally, as early as 2003, Baixiang's turnover exceeded 600 million, and its products were well received by consumers. Later, investment companies from Japan took a fancy to the "big cake" in the domestic instant noodle market. Just as Master Kong, Yi Tong and Jin Mailang were all registered, Baixiang became the only instant noodle giant that refused Japanese investment.
In order to seize the market, the major instant noodle giants are throwing money at each other and madly occupying the online market. In the era of "traffic wins", a considerable part of the turnover of Master Kong, Uni-President and Jinmailang is spent on advertising marketing and celebrity endorsement. As soon as you turn on your mobile phone and computer, you can see the popular traffic stars on the webpage holding a bucket of instant noodles with relish.
The white elephant itself is slightly inferior in the market because it does not accept Japanese capital. In addition, most of the company's funds are spent on making products seriously, and there is no extra money to pay high advertising fees, so its natural popularity is no better than that of other brands.
In the face of various pressures, Baixiang Food Company was even on the verge of bankruptcy. But founder Yao Zhongliang said in an interview:
After the white elephant appeared in the public view, the past development history of enterprises and those unknown "bright spots" gradually appeared in front of consumers. After the "sauerkraut" incident, the four advantages of the white elephant were unveiled. This seemingly niche domestic brand of instant noodles has touched the hearts of millions of consumers with its own strength.
1.Insist on being a local brand. White elephant refused Japanese acquisition, kept the only seedling of domestic instant noodles, and was once praised by the central media as a national enterprise with iron bones.
Although Japanese companies have offered an olive branch to Baixiang, offering attractive prices for providing more advanced equipment, better ingredients, more stable capital chain and better publicity, Baixiang refused Japanese investment, firmly rejected all foreign investment, insisted on building domestic brands, and enhanced the brand confidence of Chinese people.
2. Rest assured of materials. Looking up the entries of White Elephant Instant Noodles on the Internet, you can see that the core technology of White Elephant Instant Noodles is clearly written on it. According to the data of food safety information in Tianyanchao platform, all the sampling records of Baixiang instant noodles are 100% qualified, and this also includes the products sampled by its foreign-invested companies and branches.
A sentence "If you don't cooperate, don't worry about eating, you are not afraid of the shadow!" It is undoubtedly a "reassuring" for consumers. Really achieved "conscience, eating peace of mind, product peace of mind." Punched some black-hearted food processing plants in the face.
3. Provide employment opportunities for the disabled. Not long ago, the 2022 Paralympic Winter Games directly let the white elephant out of the circle.
One third of Baixiang's employees are disabled. Baixiang has been insisting on employing disabled people for many years and enjoys the same salary as normal employees. I really like a sentence said by an executive of Baixiang. He said that Baixiang has no disabled people and is self-reliant. The white elephant has assumed social responsibility and lightened the living burden of the families of the disabled, which undoubtedly shows the greatest respect for them.
4. Charitable donations. In the rainstorm in Henan in 20021year, Hongxing Erke made a donation of 50 million yuan to help the world. As a local brand in China, White Elephant has always been adhering to the belief that "one party is in trouble and all parties support it".
According to incomplete statistics, White Elephant Company donated more than 30 million yuan for charitable activities. This does not include the human and material resources contributed by the white elephant in various charitable activities.
The reason why these donations are not widely known lies in the fact that it is clear within the enterprise that "it is really to help the affected people, and it is not necessary to publicize the disaster relief for publicity". These purposes can be described as truly worthy of the word "China brand".
Therefore, after the "Pickled Sauerkraut" incident, the sales of White Elephant in seven days exceeded 10 million, and it has become a new generation of online celebrity products.
The "out of the circle" of the white elephant is not accidental, and the brand's long-term reputation is definitely not based on advertising marketing, but on "viral marketing". It is necessary to have excellent products, excellent services and courage to let "everyone tell everyone" and word of mouth. Only in this way can we gain recognition and support from the people.
Thankfully, after learning about the contribution of the white elephant to the society, the majority of netizens broke into the live broadcast room and made a wave of "wild consumption", shouting: "Just have your logo" and "Just send a box, I will make noodles myself". Finally, I would like to appeal to readers to support domestic brands and brands with big countries, and not to make really good brands feel cold.