To do to join the restaurant to make money, the first thing you must do is to do the restaurant chain store site selection is correct, a good location, is one of the important guarantee of the restaurant franchise chain operation. Then how to choose the location of the restaurant? The following is a specialty restaurant site selection requirements shared by me, I hope it is useful to you.
Specialty Dining Site Selection Requirements
1, business dining is the most important location Shunfeng, Xiang E love, South Beauty and other business dining, site selection standards are the highest. Business catering generally have three principles of site selection: first, must be located in a very strong business atmosphere of the region, the surrounding office buildings, hotels; second, the area requires a large, at least 2,000 square meters or more; third, the decoration grade is more luxurious.
Therefore, business meals are generally chosen in high-end hotels, office buildings and other business areas or a few high-end communities, the general consumption of business banquets or banquets, each guest single consumption is higher in the 200 yuan or even thousands of dollars to high-income people and business consumption of the crowd as the main consumer objects. The general decoration is luxurious, and the general net height is more than 4.5 meters. The single-level area is required to be relatively large, generally more than 1000 square meters.
Generally speaking, business dining into the shopping center property requirements are very high, the shopping center must be arranged for the restaurant a separate channel, elevator, separate traffic organization. Otherwise, you have to go through the mall to reach the restaurant, which will affect the high-grade image needed for business meals.
2, foreign fast food refused to enter the community Burger King, SUBWAY, Yoshinoya, etc.? Foreign fast food? Is not willing to enter the community. These brands of fast food sites are generally business districts, busy commercial districts, stations and piers and some shopping centers, preferably near large stores (department stores / supermarkets / home appliances / home furnishings, etc.) of the entrance and exit locations and cross-street intersections. In addition, there is generally a special requirement, the store near the door requires a container truck can be parked to facilitate delivery.
3, the formal dining business for the remote community concerns and business dining compared to the location of the popular dining is more diverse, the requirements are not so demanding. Commercial areas, business districts, more concentrated residential areas can be. They often become the main component of large shopping centers catering business, but also often stationed in some mature large communities. Generally speaking, large communities and mass catering is a more harmonious match, but similar to Tiantongyuan, Tongzhou, such a distance from the city of the community, all the formal dining business will face the same problem: catering to calculate the operating hours of the restaurant is located in Tongzhou at noon that meal is basically no business, because everyone in the city to work, can only rely on the evening. But people from the city back to Tongzhou, generally 7, 8 o'clock in the evening, if the dinner business peak to 10 o'clock, then up to two units. And in the city center area, the dinner peak time from 5:30 to 10:00 or so, you can turn over 5 units, turnover is equal to a few times.
4, exotic dining site tendency? Internationalization? Such as banana leaf, Brazilian barbecue, Japanese and Korean cuisine and other exotic restaurants in many aspects of the property requirements with Chinese food is relatively similar to a part of the foreign restaurant is the Chinese opened, and in the output and taste improvements, not only for specific foreign guests, there are many fashion and white-collar class also began to enter the exotic restaurants. The location of such restaurants will be selected to foreigners are more concentrated in business districts, industrial parks or port areas, as well as other foreigners gathered in the region or the theme of the neighborhood.
5, coffee, tea house love? The first time I've seen this, I've seen a lot of them. Coffee, tea houses, bars have a favorite? Centralized business? The tendency of the so-called coffee / teahouse / bar a street, or the neighborhood. Because of the advantages of the group here and the atmosphere, customers gathered, throughput is very large. However, such places tend to be too competitive, as long as rich personality and brand characteristics of the business to have room to survive. In addition, coffee and tea house, etc. is also usually in the tourist area, business district, high-grade residential area near the site.
6, the enterprise's own development plan catering enterprises will be based on the individual capital cycle, staff cycle planning its site layout, which has a lot of belonging to the ? Trade secrets? KFC and McDonald's two most well-known fast-food chains, the current development strategy is very different: KFC in 2005, 2006 rapid expansion, the number of stores than McDonald's more than double the dramatic expansion brought about by one of the consequences is that many of the new store profit margins decline, and even to the point where the businessman can not afford. Therefore, after 2007, KFC's expansion slowed down to ensure the success rate of opening new stores. In contrast, McDonald's in many places in the single-store revenue than KFC, but the development steps are far behind, and therefore is now committed to rapid expansion.
Real estate projects to ? Fit? According to the place where the food and beverage business appears, can be divided into three main categories: commercial streets, food streets or special neighborhoods, large stores or shopping centers, general residential or office buildings ground floor.
Specialty food and beverage location considerations1) Try to avoid direct competition.
2) Specializing in lunch restaurant franchise chain should be as convenient as possible.
3)Restaurant franchise chains alongside main highways are started for the convenience of travelers and must be located in places that are easily accessible to travelers, otherwise, even if the restaurant franchise chain is not very far away from the highway, it will be detrimental to the restaurant franchise chain.
4) The ideal location for a restaurant chain is right next to a major street, a busy business district or an apartment complex.
5) For restaurants that are known for their unique atmosphere, character, or special environment, a slightly out-of-the-way location is not much of a problem because customers will always find them
6) Restaurant chains located in the Eat, Drink, and Be Merry district always attract a large number of customers.
7)When choosing a location, pay attention to the traffic situation. Catering franchise chain facing the busy traffic area, pay attention to catering franchise chain near the parking lot.
8) upscale restaurant chain is usually only matters opened in the commercial center location or office building. To determine whether a place to open a matter of high-grade restaurant chain is the only standard to see whether the place has a high-grade spending power of the target customers.
Specialty food site selection considerations
1, should not be in the sparsely populated places to open a fast food restaurant
If the fast food restaurant is located in the region of the resident population is small, and the flow of population is not much, then there will be a lack of popularity, it is difficult to form a relatively stable consumer base.
2, fast food store door should not have obstacles
by the building blocking the store affects the visibility of fast food store, will weaken the customer source. How to choose the location of the fast food restaurant, especially the fast food restaurant entrance can not be directly opposite the tree body thick foliage of the tree, the air will not circulate, once encountered thunderstorms will also have to make the risk of electric shock.
3, should not be in the high-speed lane next to open fast-food restaurant
Highway on the endless flow of cars rather than people, to ensure that the flow of high-speed highway standards, highways absolutely require a clean and safe road, highway in the middle of the road is generally equipped with isolation facilities, the two sides of the road can not be traversed, and the highway next to the fewer commercial outlets and parking facilities.
4, fast food restaurants should not be facing the straight road
Straight road will be due to the exhaust generated by passing vehicles, resulting in air pollution of the environment around the food and beverage, customers eat as if in the smoke and dust in the rolling, so that the consumer appetite.
5, the front of the sun should be carefully selected
Sometimes the location of the sun store is good, but in the hot summer, even with air conditioning, customers are not willing to risk the sun into the store.
6, fast food stores should not be opened in the wind location
Wind location should be carefully selected. Especially in northern cities, winter is coming, the cold wind. If the store door toward the wind (generally toward the northwest), customers will have trouble entering the store.
7, fast food stores should not be opened on the slope
The slope affects the parking of vehicles, customers are not conducive to eating in the store.
8, fast food restaurants should not be selected in the? The wind through the hall?
The front door of a fast food restaurant is facing two high-rise buildings side by side, and an alley is easily formed between them.
9, fast food store door should not be facing the cul-de-sac
Dead end air dull circulation, very little foot traffic, fast food store door facing the cul-de-sac is easy to make people from the psychological sense of depression and unpleasant, affecting appetite, and then affect the restaurant business.
10, the width of the door should not be narrow
Because the width of the relatively narrow door is not easy to be noticed by customers.
Because the relatively narrow width of the door is not easy to be noticed by customers.