"Pursuit of perfection, unique flavor, green health, supreme service" is the solemn promise of Jin Lao Han people to consumers. The company has several directly-managed stores in the country with excellent reputation, natural Anhui Quanjiao rooster stocking base and professional seasoning development and production base, as well as nearly one hundred provincial and international chain stores. In the past few years, it has become "National Green Catering Enterprise", "Famous Catering Enterprise", "China Culinary Association", "China Hotel Association China Cuisine Association", "China Hotel Association", "Chongqing Hot Pot Association" and other members or governing units. In 2005, the trademark of "JIN LAOHAN" was recognized by the Trademark Office of the State Administration for Industry and Commerce as a "Chinese Registered Trademark".

Jin Lao Han Investment Management Center has a comprehensive grasp of the operating principles and business characteristics of franchising; has an excellent workforce and a good distribution service system, while following the "leading the industry trend, innovation and service to the community," the purpose of the development of a chain of franchise enterprises with Chinese characteristics. With the concept of "integrity development, mutual benefit **** win" for the chain of franchisees to provide comprehensive scientific investment management services; perfect and powerful follow-up management protection and standardized and effective operational guidance for the further development of the Golden Oldies to become a leading enterprise in the industry has laid a solid foundation.