Jiang's brothers bridge incense round bridge rice noodle chain is Yunnan's largest, the number of stores of the bridge rice noodle franchise chain, by the people of Yunnan Mengzi Jiang brothers Jiang Yong, Jiang Jun two people founded in 1988, after fifteen years, the brothers in the spirit of the same mind, to the idea of sincerity, will be less than 160 square meters of a small restaurant to develop and grow for the few famous catering brands in Yunnan. The company has nine directly-managed stores, two franchises, with a business area of 6,800 square meters, 700 employees, annual sales ranked first among peers, is the owner of the three famous snacks signboards in Yunnan, the western part of the famous enterprises.
After nearly twenty years of development, Jiang's brothers bridge Xiangyuan combined with modern business management you concept summarizes a set of "bridge Xiangyuan" characteristics of the management model, and improve the franchise chain management system, so that the scale of the enterprise and the level of management has jumped to a new stage of development. Review the situation, accurately grasp the market dynamics, so that the company step by step, step by step, a new world. The excellent enterprise culture of "concentricity, sincerity; self-denial, innovation and competitiveness" is a powerful magic weapon for us to achieve brilliant results in the highly competitive catering market.
Looking at the world's successful catering enterprises, all of them have two characteristics: mass and uniqueness.
A restaurant chain if the products offered are not mass market products, then the restaurant has lost the viability of the chain. The larger the regional scope of the chain, the wider the consumer acceptance of the products offered. Starting from less than 160 square meters of Kunming Xiaoximen store, Qiaoxiangyuan has so far opened more than forty chain stores, insisting on the road of popularization. Different grades of series of bridge rice noodle packages to meet the needs of different consumers. In addition to the favor of local consumers, but also from all over the country as well as overseas tourists, including the majority of customers, and has been awarded the "famous enterprises in western China", "Yunnan Famous Snacks" and "Yunnan Popular". Recognized for its high quality and good taste of rice noodles" and other titles. The daily store traffic, the flow of people is our long-term adherence to the road of popularization and achieved great success is the best proof.
In addition to the popularization of the characteristics of the bridge is also in the continuous self-improvement, the formation of its own unique soup recipe processing technology and business style. Bridge Rice Noodle is the world's unique fireless cooking technique, all the raw materials on the table, in addition to a bowl of seemingly calm but actually hot chicken soup, almost all raw materials, no visible fire, no fumes, right on the table to complete the self-service cooking, and immediately eat. Countless people fall in love with it and wonder at it. In addition, our Bridge Rice Noodle is famous for its hot soup, delicious flavor and fine selection of ingredients in Yunnan and abroad, which can be eaten by many people without getting tired of it. It can be spicy, salty or sweet, randomly blended, suitable for both north and south, and has a wide range of adaptability in the north and south of the Yangtze River. One of its main ingredients, local chicken, is a delicacy that is not subject to any limitations of geography, religious beliefs, tastes, and so on.
In the course of nearly twenty years of operation, Qiaoxiangyuan has been actively improving the traditional craftsmanship of Bridge Rice Noodle, constantly pioneering and innovating, and drawing on the basis of ethnic folk culinary arts to develop a number of dishes with Yunnan's local characteristics, such as "Sanqi Qi Pot Chicken", "Cordyceps Qi Pot Chicken The restaurant has developed many dishes with Yunnan local specialties, such as "Sanqi Gas Pot Chicken", "Cordyceps Gas Pot Chicken", "Crispy Crisp", etc., and widely utilizes Yunnan's unique wild vegetables and wild mushrooms to create a healthy and green dietary trend. In addition, Qiaoxiangyuan's unique, inexpensive and delicious brine, cold dishes, etc. provide consumers with a variety of choices.
Now QIAOXIANGYUAN has opened 44 chain stores in Yunnan, Beijing, Shanghai, Guangzhou, Chengdu, Chongqing, Dalian and Baoding.