The mutton soup tastes so good, why can’t it attract customers?

Once I went on a business trip to a county town in Tangshan, Hebei Province. I stayed there for a month and ate in more than a dozen small restaurants around it. Among them is a mutton soup restaurant run by a young couple. Although the store is not very big, it is very clean and tidy. I have eaten there once and the taste is quite good, but it is not very popular. Listening to the boss chatting with customers, it feels like even repeat customers only come once in a long time.

A few days before leaving the local area, I passed by his store. The boss stood at the door and said to me: Brother, I see you pass by my door every day and don’t come in. It’s made from my mutton soup. Isn’t it bad? I quickly said: The mutton soup is really good.

Since I was too embarrassed to refuse, I went into his shop and ordered a portion of haggis soup. Before I finished the haggis, I finished the mutton soup and asked the boss to add another spoonful of lamb soup. Soup.

Because there was no one in the store, the boss sat across from me and started chatting with me.

This young couple seems to be relatively honest people. After chatting for a while, the boss said: I don’t know why. We really want to do a good job, but no one comes. Even if there are repeat customers, they don’t come every day.

I told him with some scruples that if I told him, I might be afraid that you would be angry.

The boss quickly said: How could it be possible? How could it be possible? Brother, please give me some pointers.

I said that I was leaving this place soon anyway. Since you asked me, I am not afraid of your anger. I will tell you the truth about some of the specific details I saw. Said.

There is a charge for mutton and haggis in a mutton soup restaurant, but subsequent mutton soup is free. The few customers and repeat customers in your store may have a lot to do with your action of refilling the soup for customers.

The boss looked puzzled and said: I also refill the soup for customers for free. Sometimes when I see that there is no soup in the customer’s bowl, I will take the initiative to ask if I need more soup. Is this possible? Have a problem too?

I said: I don’t know what other guests think, I just talk about my feelings. You just scooped out only half of the soup with the soup ladle. You only added seven-thirds of the soup to my bowl, and then you stopped. It made me feel uncomfortable, as if you, the boss, were stingy. I can’t bear to order soup continuously. Although I also know that if I drink it, I can refill it for free. But if you come here every day, who has the nerve to keep asking you to refill the soup for free? It makes everyone feel like they come to your place to eat and drink. Once people have this feeling, who can come often?

Hearing this, the boss quickly said: That's not true. I'm definitely not stingy. I'm just afraid that the guests won't be able to drink and the rest will be wasted. As long as they can drink, I will drink as much as they want for free.

I said, I have an immature suggestion, you might as well try it. You change your soup ladle into a teapot, so that firstly, the soup will not be splashed on the guests because the soup is added too fast, and secondly, you can stop at any time when the customer says "ok". Fill the soup pot every time you add soup. When you add soup to customers, you should pour it slowly and slowly. As long as the customer doesn't say "stop", you will keep filling the soup bowl. I believe most customers are feeling When you may not be able to drink anymore, you will be told "enough, enough", then you should stop adding more.

Don't make the soup pot too big, because the store is not very big, and you can only add two at a time. It's enough for three guests.

Don't wait for the customer to call before refilling the soup. Instead, take the initiative to refill the soup for the customer after a while. When refilling the soup, try to speak in a lower voice to the customer, so as not to make people feel that one person in the restaurant is particularly good at eating. , drinking several bowls is not enough, which will make people feel embarrassed subconsciously.

Every time you refill the soup, you must go to the kitchen to add new soup to the soup kettle. Don’t let the guests feel that this is the cold soup left over from someone else’s drink. This is also important not to make the soup kettle too big. reason.

In addition, the mutton soup cannot be changed, but your staple food should be slightly changed. There should not be just one kind of cake, but at least three or four varieties, including soft, hard, different flavors, etc. Not only do you have to take care of guests of different ages, but you also have to keep repeat customers coming. Think about it, who can eat the same thing every day without getting tired of it? Just because of my bad teeth, I feel that your cake is too hard. No matter how delicious the mutton soup is, I don't want to come.

Business owners must understand the truth that sometimes the "feeling" of your customers is more important than what they "see" and "hear". You must let them "feel" your Be sincere and real, not just what they "hear" you say

Sometimes something that looks tall and almost perfect on the outside is often covered by tiny details that seem insignificant. It affects what you should have gotten and made it impossible to get it.

I said to the boss, you don’t mind what I said, do you? The boss said excitedly: Brother, no one has ever talked to me about such specific things, and I have never thought about problems in this way. I used to think that to open a mutton soup restaurant, you only need to make the mutton soup well, but now it seems that is really not possible.

He called to the proprietress: Go and pack a few kilograms of mutton for the elder brother and take it back to eat. I will treat you to this meal.

I immediately became serious and said seriously: I am not telling you this just to make a living!

The couple was stunned for a moment, and then the three of us laughed.

If you accept it with your heart, you have to pay for the meal.