First of all, you have to choose a lot of people, which is of course the most important.
Then you should pay attention to the direction of the main line of people flow, which is what professionals call the main line of people flow
It is best to open the store in the upstream of the main line of people flow. If you open it in the downstream of the main line of people flow, most customers will be stopped by the restaurants in the upstream, which is also convenience. For example, at the corner of the intersection, the exterior decoration color of the store should be different from that of the surrounding stores, which will be very conspicuous.
Finally, we should pay attention to whether the store is opened on the left or right side of the street, which depends on field observation. Although it is just across the street, there will be differences in convenience.
Second, in a word, in a word, it is necessary to be lively, popular and convenient for environmental sanitation
I will make a comprehensive analysis from customer positioning, business type and market analysis.
1, Gaima rice is positioned as a Chinese fast food, but it is different from the previous fast food industry. It is known as the "lunch savior" because of its low price and comfortable environment, which is suitable for mass consumption, and it has won a good beer, which is suitable for both migrant workers and white-collar workers and bosses in the office, without losing their identity. If you spend 8-30 yuan at a time, you will get a full meal.
2, market analysis, from the catering industry as a whole, there is a blank place in the market, that is, the mid-range enjoyment area of bottom-end consumption, everyone has such an experience, eating fast food with box lunch, poor food, poor taste, poor grade, eating out to hotels, and spending hundreds at a time. Go there occasionally a few times a month. If you go there often, no one can bear it. Covered rice fills the gap in this respect, which is suitable for the needs of the times and is a trend of development. .
3. Youwei Gaima Hotel mainly sells Gaima rice and Jiangxi absolutely crock simmer soup. Crock soup, completely adopts the traditional folk method of stewing soup, takes the crock as a utensil, uses refined food and natural mineral water as raw materials, and is heated on six sides by the traditional method of hard charcoal fire constant temperature, and stews for more than seven hours. Food with traditional folk characteristics and modern tastes. Covered rice and crock simmer soup, two perfect combinations, make customers linger.
4. The decoration style of Gaima Hotel is clean and refreshing, with bright decoration colors and some fashionable atmosphere, which makes customers feel warm. Bowls in Gaima Hotel are usually served in Japanese-style large-sized wide-mouthed bowls, which make people's forefingers move greatly. What's more, the fried Gaima dishes are small pot dishes, which are cooked separately and intensively, and are "handmade", which naturally tastes more beautiful. Moreover, the energy efficiency of eating in Gaima Hotel avoids the embarrassment of "who pays the bill". Everyone queues up to order food, pays first, and then eats. Naturally, it is AA system, which is simple and easy.
5, price positioning, depending on the store location rent, the price can float 1 to 2 yuan.
14 yuan series: braised eel, stir-fried beef brisket with pepper, stir-fried pork intestines, stir-fried bullfrog, cumin beef, spicy ribs, hot and sour squid, wild pepper beef, braised pork with plum vegetables, and fried fat flowers with Laoganma.
12 yuan series: pork liver, hot and sour chicken offal, Tang Renshen sausage, fragrant dried pork, fried chicken with green pepper, fried meat with crispy cucumber skin, and stir-fried green beans.
10 yuan series: stir-fried pork with small farmers, stir-fried pork with garlic seedlings, stir-fried cucumber with ham sausage, stir-fried pork with long beans, fragrant eggplant and stir-fried pork with lotus root slices.
8 yuan series: Waiwaicai paste, sour bean paste, green pepper oil residue, eggplant beans, celery dried, home-made tofu paste, scrambled eggs with tomatoes and green peppers.
6, crock simmer soup price:
15 yuan series: American ginseng black-bone chicken, Tianma pigeon soup, Dangshen old chicken soup.
10 yuan series: stewed chicken soup with millet.
8 yuan series: Bansu ribs soup, cuttlefish belly soup, old duck soup with mushrooms and ginseng slices.
7 yuan series: cuttlefish sparerib soup, soybean pork hand soup, tea tree mushroom sparerib soup.
6 yuan series: lotus root ribs soup, kelp ribs soup, melon ribs soup, peanut ribs soup, corn ribs soup, radish ribs soup.
5 yuan series: longan meat pie soup, egg meat pie soup, cuttlefish meat pie soup and mushroom meat pie soup.