CK(Charles Keith) opened its first franchise store in Singapore in 1996, and set up its headquarters in Shanghai in 201.
CK(Calvin Klein): 1973, we launched a series of women's casual wear products, and set up the first exclusive store in China in 200 1 year.
2, the product sales content is different.
Small CK mainly sells women's shoes, handbags, women's accessories and children's shoes. Fashion accessories such as sunglasses, sunglasses and bracelets.
CK mainly sells clothes, underwear, luggage accessories and high-end ready-made clothes.
3. Different consumer groups.
Small CK locates consumers in urban white-collar workers and takes the minority route of "few but fine, simple".
CK is mainly positioned in the senior white-collar class, advocating a pure, natural and simple style, giving people an original, bold and trendy impression, while being mixed with the freedom and sexiness of modern American style.
4. Product pricing is different.
Small CK products mainly take the cheap route, and the cost-effective route is the mid-range level.
CK's products cover a wider range, with high and low prices, involving many price points. But the price is more expensive than a small CD.
5. The names are different.
Although CK is abbreviated as CK, the actual name is different and the brand source is different.
1, Nanjing custom of eating osmanthus duck in Mid-Autumn Festival.
2. Sweet-