Xiao Ming, in 20 15 years, unified sales and net interest rate rose sharply. The annual net profit of 20 15 was 830 million, up by 192.26% year-on-year (although 20 14 had fallen sharply). I think this is the victory of unified new production strategy: on the premise of maintaining existing products, we will launch differentiated products and focus the whole product strategy on high value and high brand. To put it simply, it means that the main producer makes 4, 5 yuan's drinks. This is a bet made by Uni-President on the promotion of value. These high-priced drinks are called "2.0 products" in Uni-President, which means "consumption is upgrading". Under the high-value strategy, many brand groups in Uni-President's internal newly-built company broke the thinking of "being afraid of making mistakes" and dared to make mistakes. No fewer than 10 new products were launched in 20 15, and these brand groups contributed greatly. Speaking of high-priced brands, the high-priced strategy is simple, but any executor knows that it is difficult to sell a bottle of drinks at a high price as long as the cost is controlled. Set a high price and you can sell well? Positioning is crowned with distinguished origin, limited water source and health sign. Then invest a lot of resources in various media. Finally, it is covered with various channels. Finally, just wait for success. The only problem is what to do if customers don't buy it? Kunlun Mountain mineral water, Evergrande Changbai Mountain mineral water and COFCO Yuehuo are all in a hurry. High prices never come out of thin air. How does Xiao Ming do it? First of all, it tastes good, has a high degree of acceptance, and the tea tastes lighter and the fruit tastes fresher. Secondly, as an enterprise that always pays attention to product packaging design, it has made a new way to play bottle packaging. Put the lid on. Let me briefly explain the beverage bottle first. Because of the limitation of automatic beverage filling line, the blow-molded bottle mouth is divided into 28 caps and 38 caps. The 28-cap is 28mm in diameter, which is the size of the common coke cap, and the 38-cap is the pulse size. In the past, the play of the lid was limited to printing external labels, another bottle, QR code and so on. Unification played with a lid. Put another cover on the 38-mouth cover. Let Xiao Ming's overall feeling q up, the feeling of a big head doll.