Buyers must stand at the forefront of fashion trends, understand industry norms, have the ability to distinguish goods, take sharp shots at the right time, buy the goods they think are suitable at low prices, sell them at high prices, and earn certain profits. This is the basic quality that buyers must have. The buyer system is still popular abroad, especially in some department stores such as clothing, shoes and hats. It's just that the so-called "complete system" has not yet formed. It's just that some specialized merchants can't digest the unsalable, overstocked or large-scale goods in their own image stores with some big brands, but adopt a method acceptable to both sides to reasonably digest these goods in stock. Some people have been doing this work in China for a long time, and have formed some groups engaged in these work regularly, covering the whole department store industry. Generally, buyers' transactions are carried out in the form of "cash on delivery", and the goods sold are generally non-refundable. Because buyers are very sensitive to goods and market reactions, every buyer is required to have a high degree of foresight about the goods, brands and market reactions he buys. Know when to buy those goods at what price, and then when to sell them at what price. This requires a good understanding of this market, a good understanding of the operation of this industry, and a good understanding of what kind of goods will have good returns. So an excellent buyer must be an expert in this industry. In addition, as an excellent buyer, you should always know the market, often go deep into the market to understand first-hand information, analyze and forecast. Pay attention to market trends and changes at any time and adjust your purchasing policy. Buying and selling is different from the traditional purchasing mode. In the past, the purchasing mode was usually simply to find out what was needed, organize the supply according to the need, sit in the office and wait for the manufacturer to find it, and then sell the goods to consumers in the shopping mall, which was not sensitive to the market demand. The purchasing mode based on "buyer system" is what kind of goods department stores buy according to the actual needs of consumers, and it must sensitively capture the needs of consumers and the needs of the market. "Buyers" must first understand consumers and understand the market, instead of passively waiting for manufacturers to come to the door. In addition to attracting investment, another important job for buyers is "discovery". Buyers often go to large shopping malls around the country to check product information, as well as understand the situation of competitors, look at home and abroad, and look for potential "dark horse" brands. Many foreign brands have never been to the mainland market. At this time, domestic buyers will help him to establish a complete marketing system in the China market. At present, large retail investors from China, Beijing and Shanghai have started to go to Hongkong and even to attract investment abroad. The disadvantage of the current department store retail industry is that it is basically run by manufacturers. The quality of business seems to have nothing to do with retail terminals, stores and department stores. Manufacturers come to the door, sign contracts, provide places and operate. Then the purchasing link is just to sign a contract with others, that's all. As for the follow-up work of the store, the sales training of the shopping guide and the equipment of the goods are basically ignored. The practice of advanced foreign retail enterprises is that after the buyer introduces branded goods, it helps the merchants to operate, which is the fundamental essence of the buyer. Buyers in department stores are in charge of this market, while manufacturers only care about the supply of goods and will gradually fade out of management. But there are some jobs that buyers can't do at present. On the one hand, the workload problem; On the other hand, the whole management system is not perfect and cannot be standardized and institutionalized. Assessment and supervision At present, large domestic retail enterprises are usually composed of a team of buyers. Generally speaking, it is reasonable for a professional buyer to manage 40 to 60 brands. In terms of professional titles, most of them are managers and directors. International buyer system usually divides buyers into the following three levels: 1. Set up professional buyers. A commodity category has a buyer, and the buyer's main job is to make a purchase forecast according to the commodity demand trend and sales statistics. Market information should be fed back in time, and even unsalable and overstocked goods should be prevented. 2. Set up commercial buyers. A professional buyer with rich experience, strong ability and good quality is responsible for the planning and arrangement of a certain kind of goods and business negotiations. 3. Set up a freelance buyer. Freelance buyers are not specially designed for a certain kind of goods, but have more purchasing rights in the face of the overall business, mainly undertaking particularly important and exceptional purchasing business, playing the role of "loach" in business, causing internal competition and improving purchasing efficiency. Every professional buyer has the main control over the purchase, sale and storage of certain commodities. In addition to the necessary business scale and examination and approval system, regular conversion between professional buyers and between buyers and senior buyers is also implemented to prevent "personalization" of positions and black-box operation of business. At present, the principles of international buyers' procurement are: ordering on demand, promoting by sales, promoting storage and ensuring sales by sales, and diligent and quick sales. Economic accounting, stable supply and guaranteed sales. And the synchronous assessment system is implemented: commodity sales involve two departments, namely the store and the purchasing department. Therefore, the two departments should be bundled for assessment, with the same indicators and different weights. The sales target is 70% for stores, 30% for purchases, 70% for gross profit and 30% for stores. Whether or not to make a brand in the end is done by the buyer, and then it is usually decided by the product selection team. The team consists of experienced buyers, as well as senior leaders, general managers, directors and bosses. On the one hand, the assessment project is brand investment, on the other hand, contract review. This is also a constraint.