In order to guarantee things or work smoothly and successfully, often need to be carried out in advance to prepare a detailed program, the program is a written plan, is a specific action to implement the details of the implementation of the method, steps and so on. So what problems need to pay attention to the development of the program? Here is my collection of hot pot restaurant June 1 program, welcome to read, I hope you can enjoy.
hot pot store June 1 program 1First, the theme of the event
Pure fragrance smell, health can be seen - xx (store name) to celebrate the festive season, to meet the New Year's Day
Second, the store decoration
Decorations, you can choose some Chinese knots, traditional window flowers and other stickers in the store in a conspicuous place, to show the festive atmosphere.
Staff dress, in the New Year's Day, the staff dress can also be adapted to the festive atmosphere, female employees can be red cheongsam and other national characteristics of the clothing, to highlight the atmosphere of the New Year.
Third, the time schedule
In principle, the overall activity of the planning program should be developed in December before down for the implementation of the time set aside enough time, and if there are any problems also have time to modify the response. We provide a timeline for reference only.
1) December 1-8 to develop a specific layout plan, develop a publicity plan;
2) December 5-15 to determine the activities of the drinks, menu;
3) December 5-15 to approve the cultural program;
4) December 15 - 20 Christmas decoration, set up;
5) December 23 to make preparations for Christmas activities, determine the person in charge of each section;
6) December 26 - December 30, New Year's Day decoration, Layout;
7) December 31 money to do all the preparations for the New Year's Day activities, to determine the person in charge of each session.
Fourth, poster design
Whether it is Christmas or New Year's Day, the production of themed posters, the need for restaurants to decide according to the style of their own stores, highlighting the characteristics of the store. And to attract attention, placed in the most conspicuous position in the restaurant:
Generally speaking, the requirements of the style of matching, such as more traditional Chinese restaurants, Christmas period can choose to display the characteristics of the store at the same time into the Western elements, the combination of Chinese and Western design; and during the New Year's Day period can be in the restaurant's antique atmosphere on the added elements of celebration; and for the emerging fashion restaurant, whether Christmas Or New Year's Day, you can add some more lively illustrations and use brighter colors in the posters and leaflets; if it is a high-end Western-style restaurant or cafe, then you can make the posters and leaflets to highlight the Western traditions during the Christmas period, and you can add some Chinese elements during the New Year's Day.
Fifth, advertising
1, network publicity: the network has become the mainstream of today's era, so the use of microblogging, WeChat public number, etc., will be released on the network, from the publicity of the event to the activities carried out, photographs taken and published in the website, publicize the event, and draw lucky fans to participate in the free to attract the attention of the public, microblogging and WeChat marketing. The public eye, microblogging and WeChat marketing to be done;
2, group purchase publicity: in recent years, group purchase of this Internet emerging consumer model of the emergence of many young fashionistas will also choose to group purchase this preferential way to consume. In this advertising campaign, may wish to join the group-buying mode to attract mass consumption;
3, through the store decoration, to create Christmas or New Year's Day atmosphere, at Christmas time can be used to Christmas trees, Christmas hats, etc. placed in the outdoor conspicuous place to attract consumers to store;
4, the production of holiday promotions and publicity racks for publicity;
5, the production of electronic screens to new and old customers to publicize our Christmas Day, the publicity of the Christmas Festival, the Christmas Festival and the New Year's Day. To new and old customers to publicize our Christmas and New Year's Day activities;
6, SMS publicity: to the existing new and old customers sent Christmas, New Year's Day blessing SMS, publicity holiday promotions.
Six, the activities of the arrangement
1, set the theme
for the event set a theme, such as "joyful Christmas, enjoy the food," "Celebrate New Year's Day, xx restaurant with you! "and so on;
2, set up a "celebrate Christmas and welcome the new year" thematic cultural wall
In the restaurant lobby side, special production "celebrate Christmas and welcome the new year" thematic cultural wall, in this special way to dress up the hotel restaurant festive atmosphere. In this special way to dress up the festive atmosphere of the hotel restaurant, the whole cultural wall is full of snowflake pendants, Santa Claus, golden wreaths, small stars, etc., employees in the cultural wall to write down their blessings on Christmas and New Year's Day and New Year's expectations, the customer can also write their own message in the top of the active culture of the atmosphere so that everyone in the arrival of the New Year's moment of confidence.
Seven, New Year's Day activities
1, the addition of the "red packet" activities, the red packet can be given to the store's vouchers.
2, set up a lottery
3, special food:
4, New Year's Day food activities
5, the development of "New Year's Day package", the point of the package to give a certain discount.
6, each table during the New Year's Day can get a restaurant special snacks
7, the addition of New Year's special dish name, highlighting the festive atmosphere
8, copywriting
During the New Year's Day, the Western-style restaurants and cafes can be integrated into the traditional elements of some Chinese, and the Chinese-style teahouses and traditional style restaurants
The Chinese-style tea restaurants and traditional style restaurants, can use the Chinese classical culture and traditional poetry. can make use of the Chinese classical culture and traditional poetry to do some publicity.
Nine, the background of the music
Hot pot restaurant June 1 activities program 2Hot pot summer bleak business into the investment hot pot or hot pot type of food and beverage roadblock. And the hot summer into the operation of the xx hot pot and hot pot catering bogeyman, hot pot summer how to operate? The way in which the road?
1, beer free
Summer, hot summer. Ice-cold beer, the thought of feeling like a volcano erupting in the sky raining. The heart just cackle cool. Chilled beer in place in advance, unlimited supply. Some people may think that it will lose money, but it turns out that it is equivalent to 20% off the whole list. Previously, I served as general manager in Chongqing riding the dragon hot pot, including Chongqing's directly-managed stores are such a marketing strategy, not only earned a full popularity, but also earned a lot of money. There are facts as a basis, we do not need to doubt.
Finally, the last point, the light everyone heard beer free is enough to attract eyeballs. It's you, don't you go?
2, fire on fire strategy
Since we feel that eating hot pot on fire, we might as well come to a fire on fire strategy. This is also one of the marketing strategy, the actual operation method is "on fire, you more fire!
Activity rules:
(1) Every day to dine with customers, a table will be free of charge opportunity.
(2) If you have 68 tables in your restaurant, place 68 ping pong balls in the raffle box. One of the balls is free.
(3) During peak operating hours, for example, 8pm is when the guest occupancy rate is, zap the seated guests.
(4) Let the guests touch the prizes from table to table, and if they touch the free ping-pong ball, they will pay for all the consumption before the billing. Even if the guest spends 20xx dollars, as long as he is so lucky and courageous.
The practice of this strategy is to add fire to fire, to create a kind of people want their own fire of good intentions. The focus should be to make this kind of atmosphere, with an interactive atmosphere to transfer people to the fire of another kind of expectation. At the same time, this marketing strategy is also in line with the gambling psychology of Chinese people who buy lottery tickets. If I'm free, I'm lucky, like winning the lottery jackpot; if I don't win, then I don't care. I'm consuming myself anyway.
3, other marketing small strategy
(1) free ice cream.
(2) Free herbal tea.
(3) Free green bean soup.
And others, but small tactical marketing campaigns don't stand alone. Used in conjunction with other large promotional activities to increase the customer's image of us.
Hot pot restaurant June 1 program 3Spring Festival is the most lively time for food and beverage, but there is a category that may not be so good, that is, hot pot restaurant, although, the Spring Festival people like to go to the restaurant hotel to order a reunion dinner, but the hot pot category is the most unpopular, usually in the three days of New Year's Eve, the hot pot restaurant's business is not good. Business is not good, so to do promotions, promotions do a good job, many customers will fall back to patronize your restaurant. The following is a self-service hot pot of the Spring Festival marketing program, for your reference and study.
Activity theme: focus on the launch of "38 yuan per buffet hot pot"
Activity time: January 28th to February 19th
Activity content introduction. :
1. The time of this event is mainly focused on the Chinese New Year period, which is estimated to have a large number of people. In order to save costs and easy to operate, but also to better attract customers. The specific time to enjoy the discount is from 9:00 to 2:00 every day, and from 5:00 to 9:00 in the evening.
2. The food for this event is limited to the hot pot materials placed on the booth, and the guests will be charged for another point according to the food they ordered. The restaurant will ensure that the buffet hot pot materials provided are fresh and complete.
3. The soup base of the hot pot buffet is not included in the activities. Guests will be charged at the original price for the soup base they choose.
4, each enjoy the 38 yuan discount customers can get the restaurant's free special herbal tea, heat detoxification.
5, enjoy the benefits of the guests must cherish the food, not arbitrary waste. The food is not wasted. There is a large amount of food left in the pot at the checkout time, which is subject to an additional charge. The cost ranges from $10 to $100, depending on the amount of food left behind.
6, in order to ensure that each guest can enjoy the benefits of self-service dining time regulations do not exceed 3 hours, otherwise another 10 yuan per hour charge.
7, dining food for the guests to take their own, do not call the service staff to get food. In addition, except for the additional fee.
8, the store for each guest preferential plus preferential, each to the store to eat hot pot guests can be free to send a dish of exquisite dumplings. Self-service guests can pack and bring back.
Execution details:
1, this activity is the first time since the opening of the two anniversary of the store to try, is of great significance. All of the implementation of the floor of the Minister Zhang is responsible for.
2, the restaurant all service personnel and kitchen staff, administrative staff clearly informed of the activities of the content. Focus on the service staff to comply with the rules of the event, not to buffet guests to take food. The company's main goal is to provide the best possible service to its customers. Also pay attention to the quality of service, not to slow down the guests.
3, the kitchen master to supervise the quality of self-help food, the end of the event in a timely manner into the food, try to keep fresh and reduce the consumption of activities.
4, responsible for the Zhang Minister must enjoy the day of self-help guests to record and analyze, modify the program in a timely manner, reported to the manager for approval.
5, the activities of publicity and materials are responsible for planning staff.
Activities to carry out the materials required:
1, about 10 meters long and 22 centimeters wide horizontal cloth, hanging horizontally above the main door of the restaurant during the event, the red background and yellow lettering across the writing of "the city's most flat, 38 yuan per person, any food buffet hot pot"
2, One meter high display rack, display rack stick a piece of red paper, with gold lettering "Welcome to enjoy the buffet hot pot".
Hot pot restaurant June 1 program 4A. Purpose
We already know the strategy to combat competitors, through the fight against competing brands, we have a very good advantage in the newly opened store, but has been successfully operating for a period of time rivals, our preliminary blow can not directly affect our turnover, so we need this supplemental program in order to provide a more effective and efficient way of combating competitors, so that we have a better understanding of the situation. Therefore, we need this supplement to be able to seize and reduce the market of some competitors, and at the same time to achieve the purpose of the fight against competitors.
Second, seize the preparatory work before
In any activity carried out before the single store should be in the business circle of competitors for the preliminary investigation, and divided into major competitors and secondary competitors, the main competitors of the investigation contains: decoration and positioning grade, the positioning of the price of the dishes, competitors selling points, service quality, hygiene, etc., the operational process, turnover, attendance rate, the main competitors of the investigation. Process, turnover, attendance, advertising strategies, promotional strategies. Based on the results of such market surveys to analyze and develop our grab plan.
Third, because of different brands and regional differences, the headquarters only provide a few typical examples, not to do detailed implementation details, focusing on the dissemination of a way of thinking, I hope that a single store in the implementation of their own. The main purpose is to disseminate an idea, and hope that the single store in the implementation of their own detailed plans and strategies.
Fourth, grab a slight policy
A & gt; single-store decoration positioning
1, single-store decoration style implementation headquarters standards, that is, with a distinctive personality, but also highlight the cultural atmosphere. (High-grade stores have plaques, poems, paintings, reliefs, etc.)
2, in the decorative materials and construction techniques can not be too rough.
3, on the scale and grade of the relative competitiveness of the single store, single store rooms can be set up a VIP room (utensils can be considered gold or silver) to attract established customers, but also can play an advertising effect, creating an impact in the industry.
4, 800 square meters above the single store can consider adding a performance stage: ① folk music (guzheng, yangqin, erhu, etc.); ② fashion modeling, singing singers to increase the atmosphere, stable customer base.
Two & gt; price positioning
Price is the most sensitive regulating lever, our single store should be based on their own situation of price positioning, our pricing standards do not refer to secondary competitors, the main reference to the main competitors of the same grade, the price is slightly lower than that of such competitors, and can never be higher than the competitors or the main products in the main special sales, (the other difference) in the service or preferential treatment, the price is the same. (Other differentials are basically the same) in the service or preferential measures superior to rivals.
Three & gt; analyze the strengths and weaknesses of competitors.
Competitors in the business district advantages, disadvantages we analyze from the important factors and non-important factors, important factors such as: environment, health, food, service, etc.. Non-important factors mainly refers to complementary, auxiliary measures, such as some non-major concessions, etc.; in the many important factors that our competitors already have (price difference is our point of appeal), so our rules must be in the non-important factors (auxiliary factors) to find competitors in the shortcomings, such as the competitors have a parking lot, car wash services; the number of varieties of snacks, whether there are children, women favorite food; groups with or without vehicle transportation; whether there are green plants in the store hall; the extension of services; whether there is a toast to the gift to give; small gifts of ingenuity and so on.
In order to equip our single-store managers with a concept and implementation ideas, the following briefly introduces the theory of a "quadrant analysis model", and we hope that the theory conveyed by the headquarters can inspire our single-store managers.
Repair area advantageous area advantageous area: (high degree of importance) is a single-store advantages, need to be maintained.
Opportunity Area Maintenance Area Repair Area: (high degree of importance) the single-store performance in this area is relatively poor, need to focus on repair and improvement.
Opportunity Zone: (low importance) single-store performance in this area is relatively poor,
consumers and competitors, including our single-store are ignored, our single-store can explore the opportunities in this area, to understand the satisfaction of our customer base, to attract potential customers.
Maintenance Zone: (low importance) Single-store performs better in this area, which is of little practical significance to the single-store and does not require much effort.