"Milk tea takeaway rich circle" is an online buzzword. It refers to the behavior of young luxury consumers to show off their purchase of milk tea takeout on social media in order to show their quality of life and social status, forming a seemingly extravagant but actually somewhat empty social circle. In this circle, young people often have a strong "survival desire" when buying milk tea takeout, and they will not hesitate to queue up to buy a cup of milk tea at a high price and expose it on social media to show their quality of life and economic strength. In addition, they will chase some luxury goods and limited edition brand milk tea, constantly try new tastes and varieties, and even join the corresponding "community" to find like-minded people, thus realizing self-identity. Take-away milk tea refers to a way to order milk tea online through mobile APP or online ordering platform, so that milk tea shops can deliver milk tea to consumers through distribution and other means.