China Organic Agriculture Network cnoa36 Organic Vegetable Co-planting Project Plan
I. Introduction:
With the continuous increase of vegetable prices in the market and the increasing improvement of people's living standards, the requirements for chicken, fish, meat and eggs have gradually declined, but they tend to be keen on vegetables, and they have begun to put forward high-level demands for their love and purchase, especially "three noes" and green vegetables are favored by consumers. However, with the rising price of vegetables in recent two years, people have a wait-and-see attitude towards the high price of organic vegetables. Eat with heart, but not with heart. In view of such a market situation, I plan to co-organize an integrated industry of planting and selling organic vegetables, save intermediate channels, and lower the price of vegetables purchased by citizens.
II. Introduction:
Name: * * Organic Vegetable Planting Base
Location: * * Province * * City **
Development background: The country attaches importance to agriculture, countryside and farmers at present, and its agricultural policy is good; The demand for vegetables is large and the market prospect is broad; On its own, it cooperates with local people to make use of local advantages and familiarity with agriculture
3. Analysis of competitors:
1. As an agricultural entrepreneurial project, the state has a special vegetable planting base to adjust the supply and demand of the market in time, making up for many vacancies in the market, thus reducing the supply of vegetables we supply in the market.
2. Vegetables are popular products and daily necessities. There are many vegetable growers and industrial pioneer parks, and the competition pressure is great.
3. Some local farmers like and have time to grow vegetables themselves, so as to supply and demand their families and save money, which reduces the purchase of vegetables in the vegetable market
4. Analysis of advantages:
1. Being located in the plain, the soil is fertile; In irrigation, the water source is clean; There are many fields and low rents;
2. Improve the degree of mechanized operation, mechanization of farming, mechanization of irrigation, scientific seedling raising, scientific fertilization and scientific spraying;
3.
The measurement, fertility and PH value of soil are suitable for growing vegetables; Irrigation water should be pollution-free, easy to take water, different crops, different irrigation; Greenhouse temperature and humidity adjustment, insect net, carbon dioxide generator; Galvanized pipe scaffolding, no dripping film;
4. Self-produced and self-sold, the price of organic vegetables is high and the market is large.
V. Development mode and development concept:
Development mode:
Vegetable cultivation is the main industry, supplemented by other industries;
conventional vegetables are the main food, supplemented by special vegetables;
organic vegetables are the main products, supplemented by open-air cultivation.
development concept:
develop itself in advance, slowly drive the development of villagers, and build a larger-scale vegetable production and marketing integration project.
Develop with scientific ideas, take out-of-season vegetables as advantages, and take green agriculture as guidance. Introduce new varieties to improve unit yield and quality.
sixth, the development stage:
the first stage: according to the seasonal changes, more cold-resistant vegetables are planted in cold weather, and mainly in hot weather. Appropriate cultivation of anti-season vegetables, strict requirements for green vegetables, with a total area of about 7 acres.
the second stage: when the time is right, maybe in the second year. Develop several acres of water system vegetables, such as water spinach, arrowhead, lotus root in pool, etc. Aquaculture, loach, shrimp, etc. Look at the market, introduce a variety, and build an integrated system of organic vegetable production and marketing.
the third stage: develop farmhouse music, expand its scale, create a brand, go out of the province and expand the market
VII. Action planning:
First, 1. Site selection and planning. 2. Clean and level the land. 3. Cultivate the land and dry the soil.
Secondly, 1. Select seeds and arrange crop varieties and time. 2. All kinds of items needed for vegetable planting. Buy agricultural machinery, new spraying equipment and irrigation equipment. Thermometers, hygrometers, etc. 3. Digging wells (for washing vegetables) and fertilizer pits (decomposed farmyard manure) 4. Nursery room, air conditioner (existing), temperature and humidity meter and exhaust fan. 5. Packaging equipment. 6. Fertilizers and pesticides.
VIII. Personnel allocation and market making:
Personnel allocation:
There are more than 2 people, including my partners and employees.
personnel arrangement: employees grow and pick vegetables daily. My partner and I are in charge of technology, information, marketing and management.
Marketing:
Retail is mainly in * * community, wholesale is mainly in vegetable market, and it is sent to hotels (specialty dishes) at the same time, so that the products can be sold further.
Means of transport:
minivans and motorcycles
IX. Marketing strategy:
Sales skills;
Advantages and characteristics of our vegetables: Compared with local farmers and other vegetables, we have the advantages of less spraying, no pollution in irrigation water, less heavy metals, clean washing water, good packaging, high color and freshness. The quality and quality of the dishes are excellent, ensuring that they meet the requirements of pollution-free food and take the high-end route in the market, but the price is moderate.
sales mode;
we must adopt a differentiated and branded sales model. In terms of differentiation, placement, packaging and publicity should be different. In terms of branding, traditional agriculture has no brand. After years of sales summary, the role of brand is very important. We must pay attention to credit in sales, and we must never be short of two pounds. You can only give more, not less.
publicity methods:
first, conduct market research to find out the customers' needs and the prices and varieties acceptable to wholesalers and retailers
1. Make leaflets and distribute them in residential areas and vegetable markets
2. Send special people to wait for publicity to know the real-time trends
3. Promote by means of discounts and concessions
1. Wholesale and retail
2. Make use of fresh-keeping and refrigeration technology to increase the freshness of various vegetables, finely package vegetables, and bag and can some vegetables for long-distance transportation
1. Investment and income budget:
Investment:
Insect-proof net 13 yuan. There are 4, micro-tillers, and the government subsidizes more than 1,. Septic tank 15 yuan, electrostatic sprayer 3 yuan, biological insecticidal lamp 3 yuan, transportation: minivan plus motorcycle, etc. According to local conditions. Irrigation facilities: 2 yuan. The computer is available. The order of fertilizer and pesticide depends on the market price. Publicity costs depend on the situation, and. As a college student village official, I borrowed an interest-free loan of 5, yuan from the Postal Savings Bank, and applied for the personal accident insurance (see the plan for the insurance policy), and invested 95, yuan with my partner. (plus the annual rent of land, greenhouse materials and another vineyard around)
Income:
Profit appreciation can basically be realized from the second year.
Xi. Risk prediction:
The risk of aquaculture is higher than that of planting, and the risk of vegetable industry is low, mostly in natural risks, rainstorm and so on. However, vegetables are produced more than four times a year, even if there is risk, there is no one time, and there are three times. As far as I know, and as far as I have experienced, there are farmers around who grow seven acres of open vegetables and earn 7 thousand to 8 thousand a year. Vegetables in the open field are more risky than vegetables in greenhouses, such as pests and drought. However, we use biological insecticidal lamps and insect nets to prevent insects, and there are almost no pests. In drought, the traditional method of watering vegetables is time-consuming, laborious and unscientific. What we take is scientific and ready.
12. Vegetable varieties:
Conventional vegetable classification: Vegetable classification can be divided into: Chinese cabbage, cabbage, root vegetables, green leafy vegetables, onion and garlic, solanaceous fruits, beans, melons, potatoes and taro, aquatic vegetables (to be added), perennial vegetables, wild vegetables, edible fungi (to be added) and so on.
according to the edible organs, it can be divided into: roots, leaves, stems, cauliflowers, fruits and vegetables.
special vegetables: it will be added separately according to the market situation and profit situation.
13. Postscript: (That is to say, give full play to yourself)
We are college students starting a business. Since we have chosen agriculture, we must establish and operate it with modern ideas. We must be broad-minded and have a long-term vision. And our goal is not only to get rich personally, but also to try our best to promote the prosperity of the villagers, and we must have the concept that everyone is really rich. I chose agriculture, rural areas and farmers not only because I need to start a business in agriculture, but also because I have deep feelings for agriculture, rural areas and farmers. I believe we will succeed
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