Entrepreneurship is a variety of ways, can be classified according to the size of the business, industry, entrepreneurial personnel gender, etc. Next I have organized a number of entrepreneurial mode recommended for you, welcome to read!
Five modes of entrepreneurship, which one is suitable for you?
Way one: network entrepreneurship
The Internet has changed people's lives, but also provides a new way of entrepreneurship. Network entrepreneurship is different from traditional entrepreneurship, no need to start from scratch, but the use of ready-made network resources. At present, there are two main forms of network entrepreneurship: online store, online registration to set up a network store: online franchise, to an e-commerce site in the form of a store business, the use of the parent site's sources and sales channels.
Mode 2: Franchise
Share the brand gold mine, share business know-how, share resource support, chain franchise with this many advantages, and become a favored new way of entrepreneurship. At present, the chain of franchises have direct, commissioned to join, franchising and other forms of investment amount according to the types of goods, store requirements, technical equipment from 6000 yuan -2.5 million different, can meet the different needs of entrepreneurs.
Way three: part-time entrepreneurship
After the policy of capital investment, the individual entrepreneurship is one more option. Especially for the white-collar people, if the mind is active, money and leisure, want to make money; and not willing to give up the existing work, part-time boss should be the best choice.
Way four: team entrepreneurship
Entrepreneurship is not purely the pursuit of personal heroism, team entrepreneurship success rate is much higher than the individual entrepreneurship alone. A team that consists of R&D, technology, marketing, financing, and other aspects that complement each other is a magic weapon for entrepreneurial success, and even more so for high-tech startups.
Way five: conceptual entrepreneurship
Conceptual entrepreneurship, as the name suggests, is to start a business with creativity, ideas, ideas. Of course, these entrepreneurial concepts must be new and innovative, at least in the intended industry or field is a novelty, only then, in order to seize the market opportunity, in order to attract the eyes of venture capitalists. At the same time, these out-of-the-box ideas must also be actionable, not pie in the sky.
The World's Best Business Models
The previous chapters mentioned the three most basic elements of entrepreneurship: people, things, money, the right choice, the road to entrepreneurship may be able to wind and water, even if you can't ride the wind and waves, at least half the effort. However, after all, these three points are only elements of entrepreneurship, if you want to make the role of the three fit each other, we must have another essential condition - a reasonable business model - the three elements of entrepreneurship and other business resources into one method.
Tsai Chongxin gave up his job at a European investment bank and traveled from Hong Kong to Hangzhou with his wife, who was pregnant, and when he talked to Jack Ma about cooperation on the West Lake, Jack Ma almost jumped into the lake. At that time, Ma Yun has nothing, Alibaba is "nothing", at least in today's capital investment market is so, no system, no standards, no reachable prospects, passionate, hesitant and full of ambition, Ma Yun led his "eighteen Luohan" like a straggler in the Internet world left and right. At that time, the annual salary of 3 million Hong Kong dollars, Tsai Chongxin finally with what kind of reason to persuade his wife, family, and most importantly, with what kind of reason to persuade the always calm, rational self, put away all the pride, to come to the side of the MaYun 500 yuan a month salary?
In fact, Tsai Chongxin is selected by Jack Ma "thing", looking at the broad prospects for the development of the Internet, and then to be more specific, looking at the Alibaba B2B business model. At the time of the Chinese Internet is very lively, Ding Lei do NetEase, Zhang Chaoyang do Sohu, Chen Tianqiao do Shanda, Ma Huateng do Tencent, Robin Li do Baidu ...... Internet business model in the field of news portals, search engines and instant messaging, and Alibaba to do e-commerce, and its prospects are not optimistic. But Tsai Chongxin optimistic about its prospects, he is as certain as Jack Ma, B2B will become a trend, a kind of advantage, will set off a huge wave in China's business community. After the story we all have witnessed ****, Alibaba financing, growth, continuous development, all the way forward, has been a large expansion into various areas of e-commerce, involving B2C, C2C and other business models.
B2B, B2C, C2C, and so on, these business models involving the Internet for the traditional way of doing business is a newborn, we can see the change, the commodity information moved to the network, in such a virtual space to the potential partners, consumers, display, publicity, peddling, to win each other's favor, and reach a deal. Once such transactions to form a scale, habit, it is difficult to reverse: how many companies have been accustomed to the B2B platform release, query business information? To put it more simply, how many people in the shopping before they do not go to the Internet to search for similar goods on the method, price, quality?
The development of human society from time to time slow and rapid, the development of business models is also so, from the emergence of the commercial prototype of barter, to the present variety, constantly renovated, as in the case of war, the use of weapons as constantly updated and upgraded, the Cold War era of the soil soldiers holding knives, guns, swords and halberds for close-quarters combat, in order to attack the long-range target people invented a bow and arrows, rock throwers. In recent times, it has been difficult to find the trace of these weapons, replaced by firearms, is an advanced high-tech weapons. However, the nature of the war for thousands of years has not changed, just like the nature of business has not changed, understand the weapons can restore an era of war, the face of history, and the business model to recognize, research, not only to clarify the history of commercial development and pulse, but also to find the laws, in the general economic environment to grasp the trend of commercial development.
So, what is a business model?
In this era of investment and entrepreneurship, both fledgling entrepreneurs, accomplished entrepreneurs and low-key smart investors like to talk about "business model", as if the word itself has infinite value and wealth. If you ask someone with such a question, you may encounter a face full of disdain and big blank stares, and then from the nostrils of the arrogant grunt: you do not even know what the business model, and still have the nerve to talk to me about entrepreneurship? If you can avoid the blank stares and ridicule, hard to continue to ask, the other side may not be able to tell a reason.
Although the word "business model" is now widely known, this concept has not been around long enough for its definition to be widely recognized as a standard version, and most people's understanding of the business model is limited to "what to do" and "how to make a profit.
In fact, the business model can be simply summarized as a company through what kind of ways and means to make money, since it is a business model, we have to involve in commercial behavior, so all commercial activities have direct or potential profitability, there will be a business model to match.
Harvard Business School Professor Clayton Christensen is the "disruptive technology" the concept of the first creator, his theory contains a business model of innovation and disruption, and his generalization of the business model is also quite concise: the business model is how to create and deliver customer value and company value system.
In short, a business model is a way to create value for an industry or a company. The value here includes two aspects, the first is the customer value, that is, what the enterprise can bring to customers and clients; the second is the business value, that is, how the enterprise how to profit, how to create value for their own development. These two points are an indispensable element of a business model, and want to realize customer value and enterprise value, but also need other factors, in a nutshell, is the key resources and key processes. These four elements are interconnected, the role of a complete system, the system of each participant can be in some way to obtain the benefits.
When we talk about business models, what are we talking about?
The first is customer value. The first of the three elements of entrepreneurship is "people", we talked about the "management of people", from the internal point of view, leaders in the selection, employment, retention of people to maintain a unique vision, and now we are talking about customers, customers is another layer of meaning of the element of "people". Behind the product is the demand, excellent leaders can accurately determine the customer's needs, according to these needs to regulate their own scale of production, mode of operation, if you even their own target customers who do not know, and even what your customers need do not know what your products to sell to whom, how to realize the profitability of your business?
Nowadays, people are familiar with the modern shopping malls, shopping, dining, entertainment in one, such a business model takes into account the value of the customer: consumers only need to go to a place where you can shop, eat, but also to watch movies, fitness, saving time costs. The concentration of different industries in the mall can be mutually beneficial **** win, in addition to their own attracted to the customer base, and other customer groups in contact with the cost is almost zero, these people have become potential consumers. Shopping tired always have to eat a meal, after a full meal and then watch a Hollywood blockbuster, watch a movie also need to popcorn and snacks accompanied by ...... all these activities do not need to go out of the mall's doors, in this way, in order to create value for the customer at the same time, the mall itself will form a relatively closed space, maximize the retention of the Consumer crowd, in this way, the interests of the mall has been effectively guaranteed.
We are all familiar with Starbucks Coffee, the company's headquarters in the United States, the chain of stores around the world, but have you ever heard of Taiwan's coffee dessert brand 85 degrees C? Maybe not, but if you know that this is not a big famous catering company beat Starbucks, you will not immediately on it to another eye? It was founded as a rival to Starbucks, which entered the Taiwan market two years earlier and developed 211 outlets. 85 degrees C opened its own stores next to Starbucks, and soon had 345 outlets, far exceeding Starbucks in terms of market share, profitability, and total number of coffees sold, and successfully challenged Starbucks' coffee culture and leadership position. Today, it has opened a number of outlets to the mainland and overseas, with annual sales of up to 1 billion dollars.
In fact, whether domestic or foreign, coffee shops have become a difficult to enter the industry, the market is saturated, not to mention the survival of Starbucks are such a wolf rival, 85 degrees C can surprise success and its unique business model is inseparable. If you trace the origin of its business model, from the founder of Wu Zhengxue's entrepreneurial philosophy. 2003 one day in a five-star hotel to drink afternoon tea, suddenly had a flash of insight, can not bring this taste experience to the general public? To this end, he searched for high-level pastry chefs in Taiwan, and after many discussions, he formulated his own unique route, and so 85 degrees c, which was still in its embryonic stage, was given a golden sign: five-star flavor. It can be seen from the initial intention, Wu Zhenghue will focus on the customer, from their point of view to think, good quality and low price is the constant pursuit of consumers, 85 degrees c will be the pursuit of this pursuit directly as their own pursuit. This can also be seen in its subsequent development and positioning, Wu Zhengxue did not take the coffee as the main 85 degrees C, but chose a more selective taste of the cake, for the simple reason that the quality of the coffee is not everyone can taste, but the cake is good to eat, a mouthful of can tell. 85 degrees C insisted on the use of the best ingredients, employing the most experienced patisserie chef, to create the best quality and texture of the cake. The positioning and promotion of coffee is also a key factor in the company's success. Its positioning and promotion of coffee is also the same, the same cost, the same quality, the price is only one-third of Starbucks, geographic proximity, and directly pushed the Starbucks market and consumer groups.
85 degrees C business model in the most important is the customer value. First of all, it will open its own store next to the Starbucks Bay, in addition to the opportunity to call the shots with its customer base, the most important thing is to be able to give a person with the Starbucks taste, class, the feeling of shoulder to shoulder, the customer's "vanity" in a small piece of cake, a cup of coffee in a small coffee to be satisfied; Secondly, in the high luxury under the surface of hidden is the price of down-to-earth and more popular positioning, cheap! But not low-end, 85 degrees c really restore the essence of coffee as a drink, everyone has the opportunity to taste, feel the high quality at the same time do not have to spend most of the premium; at the same time, 85 degrees C top of the coffee signboards to focus on pastries, itself is also from the consumer's psychological point of view, to buy pastries can be a free gift of coffee, when people fall in love with the taste of coffee, but also to accept the coffee itself.
Full consideration of customer value before you can enter the hearts of customers, 85 degrees C is to take into account the needs of the middle and low-consumer groups and psychological characteristics, only to be able to in just two years to steadily occupy the most market share.
After the customer value is realized, the value of the enterprise will also be realized. People have always thought that Starbucks such as the high-end price of coffee profits are not high, low-end will not be high to where, but the success of 85 degrees C proved that such an assertion is undoubtedly wrong, low-end consumption is 85 degrees C can beat the various coffee chain brands to stand proud of the capital.
In addition, the business model also has two elements of key resources and key processes, which are as important as customer value and enterprise value, and are also part of the operation of this business model to run successfully. Still taking 85 degrees C as an example, it takes the route of "luxury and affordable" while strictly controlling the operation of the whole system to ensure that the low price will not make the enterprise full of feelings lose money.
First of all, 85 degrees C products have a comprehensive, pastry profits higher than coffee, but free or promotional coffee can attract people into the store to consume, this time the sale of pastries, will be able to erase the profits of the free coffee out of it. Secondly, 85 degrees C adopts a way to reduce costs through the establishment of economies of scale, in common parlance, is "thin profits, more sales", through the participation of the rapid opening of branches, the occupation of the market at the same time also greatly reduce costs, improve the brand image, can be said to be a multi-purpose. At the same time, 85 degrees C choose to trade directly with the raw material importers, eliminating the middle of the trade link, so that the cost control from the source. In addition, it is worth mentioning that 85 degrees C, in addition to the way to attract and employ the best five-star chef, but also to pay high salaries to hire KFC stores around the deputy store manager to come to work as a store manager, their rich experience and the enthusiasm of the appreciation of the 85 degrees C is also a wealth.
Make full use of all the resources at the disposal of the enterprise, use a reasonable way to operate, so as to maximize the value of the customer and the enterprise, and the success of each link to run up to constitute a complete set of business model.
2020 Best Entrepreneurial Models
To be successful as an entrepreneur, you don't need to be a wizard. But you do need to have a strong focus on financial management and be willing to take the time to understand which metrics are most important to the business and how to measure and improve them in the long run.
1. Identify who is responsible
Don't think that because your company is small, you're just going to casually disregard finance.
You need someone to be responsible for money and financial management, and this person does not have to be a full-time, but there must be such a position. Whether it's a big company or a street vendor, a finance person can be very important.
2. Accounts
If you are the first time to start a business, then you certainly have a lot of busy work, will be a little busy. A lot of entrepreneurs think that bookkeeping isn't as important as making a business plan, communicating with clients, and so on. But it's important to keep these records every month, so you don't get burnt out when you really need them.
When it's time to file your taxes or submit a report to your bank, it's terrible if you don't have the records you had before and you're missing the relevant information.
So instead of wasting time digging back in, you should be prepared from day one. I would suggest that you can do simple bookkeeping in the form of manual accounts for the first few months.
If you don't have time for that, you can recruit a bookkeeper. Then your informational material will become more and more complex and you will have to hire an accountant when you file your taxes. Of course there's no need to spend money on hiring these professionals if you can handle all of this yourself.
3. Manage your cash flow
There are three reasons why a company goes out of business: 1. Poor working capital 2. Poor working capital 3. Cash flow is the most important financial metric you can learn to manage when running a small business in the first place!
In layman's terms you need to know where your money comes from and where it goes. If you are able to do so, make a serious budget and calculate your expenses for the next month, it is very important for small entrepreneurs to execute on a budget.
4. Profit is not the only measure of operations
For entrepreneurs starting out, profit is not the best predictor of how well a company is actually doing. In fact, profit metrics are often disappointing, says Matt RiSSEll, CEO of TSheets: "A new or fast-growing company burns through money very quickly."
If the business is booming, you'll find your cash reserves depleted much faster than expected. Your profits may be lower, but that's probably a good thing because the business is growing very rapidly. Conversely, calculating the growth rate of your company's business will tell you if your company is on the right path.
Remember, though, that profit is still the ultimate financial goal of the company.
5 Inventory Turnover
The longer goods remain on a company's shelves, the lower the return on those assets will be, and the price of that inventory is more likely to fall. That's why you want your inventory to be constantly moving or "turning over".
Keep an eye out for products that haven't been touched in a long time, and take steps to eliminate them in a timely manner - you need the best possible cash flow to support your company's operations.
6. Separate public and private property
Now there are many small companies are entrepreneurs alone, so this will appear a problem: financial public and private.
Originally, the business cash flow, profit levels are in a relatively ideal state, but the high personal spending enough to seriously affect the financial situation of the business. At the same time, despite the "meat rot in the pot", but due to the lack of separation of public and private finances, it is difficult to make the normal development of small companies.
7. Prevent small expenses from becoming large expenses
In a small company, many small expenses can add up to a lot of money. This is especially true if you allow your employees to order products, inventory, and office supplies without your approval.
Of course, for the sake of your small store, you'll have to let go of the need for your employees to do some of the work directly, including some of the buying.
But if an employee spends a few hundred dollars here and a few hundred dollars there without restraint, that adds up to thousands of dollars.
Putting these items together, are you willing to spend thousands of dollars? If the answer is no, you need to consider whether spending more than a certain amount is worth it in terms of the combined impact of all of these items on your small company, rather than just looking at purchases that are separate and unconnected to each other.
8. Reasonable discernment of expenditure
At the beginning of the company, you need to strictly control the expenditure, such as high-grade office, spend a lot of money but can not get immediate results of the marketing campaign, this kind of expenditure can be temporarily shelved, and some high-priced software can be looking for alternatives.
But a business plan, a market survey, a targeted marketing campaign, and a good tax advisor are not the only things you can save on.
The best entrepreneurial model is which_several entrepreneurial models recommended Related articles :
1. These several entrepreneurial models you are best suited to which
2. 5 best self-employed entrepreneurial projects
3. mobile Internet entrepreneurship 24 modes
4. the most lucrative three business models
5. What is the business model? The three classic business model analysis
6. The most suitable for 100,000 yuan start-up three projects
7. IT business model do you know which is the most famous
8. entrepreneurial project list, the most suitable is the best
9. what is a good business model
10. self-starting what project is good