Basic Steps:
1, site selection
1) It is said that the success of a store depends on the choice of location, indeed. Since it is to open a convenience store (mini-mart), then you have to go in how to provide convenience to do articles, first of all, your location to be able to facilitate, how can I choose the most convenient location?
2) Do not choose a convenience store supermarket dense area
3) is not recommended to do the front: the front steps are too high (customers do not want to climb more), the front is too narrow (feeling is a small grocery store, not attractive), the doorway has a large shelter (not easy to be found), although the location of the conspicuous location, but to more than a few laps in order to get to the location (not enough to facilitate the supplier on the goods will be too much trouble and do not want to often). to cause you often out of stock), the door is a fence, sewage ditch (customers smell the stench will be disgusted, they can not stand)
4) do not think that you do not need to choose a good location
2, sign the front rental contract
Location of a good look at the next thing is to talk with the landlord about the rent to sign a contract of the matter, there is no uniform standard in the market, so how much rent the contract is basically a matter between you and the landlord. Set is basically between you and the landlord how to talk about, I'm here to briefly summarize, generally signed lease is 3-5 years, some landlords will let you sign year by year, some of the rent contract period remains unchanged, some of the percentage of annual increments; rent delivery methods have to pay a deposit of one to another, a deposit of three, a deposit of six months or a deposit of 1 deposit of 3 rent paid annually, the contract must state that the transfer of allowable.
3, layout and decoration equipment
1) First of all, in the layout of this piece, you have to first locate the main business what categories, general supermarkets and convenience stores of the types of goods are cigarettes, alcohol, beverages, snacks (cookies, snacks, cooked foods, prepared foods, nourishing food and so on), fresh (vegetables, fruits, aquatic seafood, fresh meat, meat products, soybean products, pasta products, cooked food, brine, pickles, frozen food and so on), food and oil (vegetables, fruits, aquatic seafood, fresh meat, soy products, noodles, cooked food brine, pickles, frozen food, etc.), food and oil, food, food, food, food, food, food, and food. Foodstuffs, etc.), grain and oil, spices, daily necessities (washing and daily chemicals, knitting supplies, sanitary paper products, kitchen and bathroom supplies, plastic products, stainless steel products, etc.), sports and office supplies, hardware and small household appliances, bedding, small commodities and small ornaments.
2) Layout: general small supermarkets and convenience stores cash register set up in the door on the left, if the structure and line of reason can be located in the door on the right, valuable goods placed in the back of the cash register and next to the cash register opposite the doorway placed in a beverage display cabinet and yogurt display cabinets, small commodities are easy to steal and not easy to be found by the customer, so the small commodities are generally placed around the cash register, the entrance to the front of the district to Side dishes mainly, daily necessities to the back to go, the goods associated to be connected together, to facilitate customers to buy chain, if the commercial street front or dining entertainment near the FMCG-based convenience stores such as daily necessities can be done up to 3-5 sections of shelves, the main channel to stay at least 0.9-1.2 meters, part of the region due to the size of the area and the size of the equipment can be at least stay 0.6 meters above the size of the island shelves selection 1.4 meters - 1.6 meters can be, not too high.
3) Decoration: economic decoration, the ground turn to 600 * 600 glass tiles are common, the color is generally choose beige or dark, the wall to orange or pink is ideal, the ceiling brush iron gray or blue, every 4 square meters with a fluorescent lamp, the decoration must be left in the region of the electrical outlets, the door is best to install 2, a tempered glass door, more than a few upper and lower locks, and then do a front Rolling door, so you can play a role in anti-theft.
4) convenience store equipment: 1 set of cash registers, barcode scales, barcode machine + price tag dual-use machine 1, beverage display cabinets 1-2 sections (beverage suppliers will provide), yogurt display cabinets, ice cream cabinets, frozen food cabinets, alcohol and tobacco cabinets, cash register, shelves, air conditioning and so on.
5) Here I have to say about the shelves, most of the shelves of the current chain of supermarkets and convenience stores to use coffee and iron gray shelves, if with the characteristics of the decoration will show a very high grade, shelf size length of 0.9 meters and 1.2 meters, the design of the layout can be based on the actual area of the distribution, for example, a wall of 4.52 meters, you can order 3 sections of 1.2 meters + 1 section of 0.9 meters, the wall! The width of the shelves 0.45-0.55 meters, height 2 meters -2.2 meters, the center island shelves are generally double-sided, the length or 0.9 and 1.2 meters two kinds of width 0.8-0.9 meters, height 1.2-1.4-1.5-1.6-1.8 meters (the same price), it is recommended to use 1.4-1.6 meters.
4, investment recruitment and licensing
1) investment recruitment and equipment procurement and licensing can be carried out at the same time during the renovation period, before the renovation to make a banner at the door, such as "so-and-so supermarkets and convenience stores will soon be moving in, please look forward to," so that you can avoid the neighboring counterparts to move in, but also to let the suppliers or various manufacturers Salesman know that you are opening a supermarket
2) do license
3) for business license before going for a health certificate, health certificate in the local Center for Disease Control and Prevention, 70 yuan each. Other pre-prepared information for the documents can be consulted in the relevant departments.
5, display, pricing, equipment commissioning
1) Whether it is a 2-meter-high shelves against the wall or in the island 1.4-1.6 double-sided shelves, generally set up 6 layers (fixed shelves must be ordered more laminates, shelves against the wall of the original 5 layers to be ordered more than 1 layer, double-sided shelves original 4 layers to be ordered more than 2 layers, the end of the original 4 laminates to be ordered more than 2 layers), the deli class is generally hung up, probably to leave 2 - 2 layers. Up, probably to stay 2-4 sections (Note: Hanging up the goods but also order crossbar and hooks), double-sided set 4 layers, set 5 layers against the wall, the bottom of the cheap little pepperoni small bags and other food. Then the same specifications with the brand displayed together, if not many varieties of goods can be listed 3 sides, more varieties on the list 1-2 sides, shelves between 1 m - 1.4 m is the prime position, must display high profitability of the goods, associated goods to be connected, such as side dish area and grain oil and condiments between the area can be used to instant noodles and ham sausage to do the connection between the condiments and the department store class connection should be used to connect with the one-time use of supplies! Connected, the layout of each area first circle, so that the goods are easier to set up.
2) Pricing is also a very critical link, in addition to the reference price given by the supplier, we also need to understand the market, outside the general price of what to sell, sensitive commodities we sell the same price or a little less, a lot of friends asked me what are sensitive commodities, such as Master Kong barrel braised beef noodles, others are sold 3.5 yuan, you can not exceed 3.5 yuan, in short, the big brands of commodities are Sensitive commodities, market price opaque goods are basically department stores, what barrels ah basin ah towels toothbrush socket umbrellas bedding, etc. must be set a little higher, about the profit in 30% -60%, some of the goods over 2 times have. The last pricing time try to take the whole number, such as 0.5 yuan or whole dollars, do not set what 3.2 yuan. 2.7 yuan. 3.6 yuan, we must know that supermarkets and convenience stores are very costly change, if you change change is inconvenient, you have to be busy every day everywhere in exchange for change, so we also have to have enough change before the opening of the money.
3) equipment commissioning, there is nothing to say, sell the machine to your business will teach you how to operate, pay attention to one thing is to do when the goods file must be good bundled goods, or later inventory is very troublesome.
4) The last thing that many novices tend to forget is to open up and forget to buy a shopping bag, if you are busy with the time to open up the first to buy some generic shopping bags, if you want to do a formal point you can design your own store and LOGO printed on the shopping bag.
6, publicize the opening
Can be issued leaflets and advertisements in some of the commercial prosperity of the location at the same time publicity, in addition to promotional activities can be done to attract customers.
Extended information:
Supermarkets generally distribute food and daily necessities, which are mainly characterized by:
1) thin margins, basically under the salesman operating in the low-grade commodities;
2) the goods used in small packages, Marked portions, specifications and prices;
3 carts or baskets, customers to choose their own goods;
4 go out and pay a settlement.
Expanded Links: Supermarket Management System - Baidu Encyclopedia