The book is also the catering brand of Sichuan Yi Shu Catering Management Co., Ltd. .. Wang Bin, 1987 was born in Changsha, Hunan Province, and is also the founder of the grass burning grass brand. In 2007, Wang Bin came to Chengdu from Hunan to start a business. With his business acumen, he opened the first tea shop in Sichuan Normal University. At that time, he was still an industry white. But a few months later, he founded his own brand. By the end of 2007, he owned 10 chain stores.

With the advent of the Internet era, Wang Bin realized that if the brand wants to develop formally, it must change from "self-employed to corporatization". In 20 13, Wang Bin established Sichuan Yi Shu Catering Management Co., Ltd., and the book also focused on the herbal tea industry, advocating "fresh, healthy and fashionable" herbal tea culture, advocating making it easier to start a business and making the world fall in love with herbal tea.

The Development Course of Yi Shu Xiancao Brand

In 2007, the first bookstore was born.

20 13, registered by Sichuan Yi Shu catering management co., ltd.

In 20 15, the first outdoor goods store in Sichuan province was born.

20 17 and 20 17 have 500+ stores, with Changsha branch in Central China and operation centers in Chongqing, Wuhan and Xi 'an.

In 20 18, the Toronto store with 1300+ stores opened and began to expand internationally.

20 19 years, with 3000+ stores.

It will break through 5000+ stores in 2020.

On April 8, 2023, Yunnan Grass Enterprise in Yi Shu was selected as the "2023 Hurun Global Unicorn List", ranking 86 1.