Everyone who pays attention to the news may have discovered that the brand Xiaoxian Stew has responded to the incident of being fined for false publicity, and such a brand has also been punished. had a huge impact. Because false publicity is not a trivial matter for a brand, and it is very likely that the brand will face the risk of compensation. Because the brand Xiaoxian Stew has been in the market for a long time, for such a brand, it should have fully understood what kind of rules it should abide by, but it has not thought carefully about its position.

Losing the trust of consumers

Many people will ask questions like this: What impact will their false propaganda have on the brand? It is very likely that the brand will face huge compensation and even have no place in the market, because for a brand, if it involves such problems, there will be some false atmosphere. . We will also face a lot of investigations in some future operations, which will also make some consumers have doubts in their hearts. So they will feel that such a thing is very unacceptable, and it will also cause such a brand to face a decline in sales.

Facing the risk of withdrawing from the market

So once such a brand's sales decline, it will affect the brand's performance, and it will also make the brand likely to be in the market. Can't survive. For this brand, as long as there is such a doubt about false propaganda, it will be a very big blow to the brand. It will also make this brand face some doubts when facing some publicity and promotion in the future, and it will be difficult for consumers to believe it.

So, although the brand has publicly apologized and has taken the initiative to bear some huge compensation. But such false propaganda has become deeply rooted in people's hearts. This matter has become a certainty and cannot be changed.