First, product research and development capabilities that meet market demand
The company insists on continuous innovation and improvement of products, has advanced domestic R&D centers, R&D teams and technical reserves, and has independent intellectual property rights for core technologies and operates them into technology industrialization. The company has successively developed "Old Lady's Cake" and "Sanming Huang (Sandwich Bread)", and after three years of research and development and market research, the "Youchen Meat Muffin" product was exclusively launched at the end of 201/kloc-0.
Over the years, Youchen brand has maintained its fresh vitality because of its diversified characteristic products, and has gained the trust of consumers day by day.
Second, the attitude of Excellence and production level
Advanced hardware has laid a good foundation for Youchen to produce high-quality products. The company has a number of advanced automatic high-yield production lines, most of which are top-level and exclusive customized "intelligent" automatic production lines in China. The raw materials used in the products have been strictly screened, and the advanced food testing center in China is equipped to conduct comprehensive testing on each batch of products from raw materials to factory, carefully monitor each working procedure and implement a high-standard quality management system.
Third, accurate brand positioning and market operation ideas
The company owns three well-known independent brands: Youchen, Quanliyou and Xiangbala. Among them, with the excellent marketing team and huge sales agency channels, the company's three core series products, namely "meat muffins, Sanming Huang sandwich bread, and cakes with good mixing ceremony", are sold all over China 3 1 province, city and autonomous region.
At the same time, the company has made extensive use of many mainstream TV, Internet and print media resources in China to create a multi-dimensional corporate communication strategy, and has become a strategic partner of The Voice of China, making every effort to shape the brand image of Youchen Food.