The development of KFC and the story of Colonel Sanders, the founder, the well-known advertising word "With KFC, life has a taste" has become a famous "golden signboard" of KFC. People will think of this advertising word when they mention going to KFC. Since 1987 entered China, KFC has quickly won the favor of diners, especially some young people and children, with its unique brand image, product resources and unique trading methods. Therefore, KFC, a famous foreign fast food brand, has quickly taken root and blossomed in China, a big Asian country. Now, the 20th anniversary of KFC's entry into China (1987-2007). 20 years of bitterness, 20 years of hardship, and 20 years of sadness and joy. All these, without exception, make KFC more and more famous in China fast food industry. Starting from 1987, KFC opened its first China restaurant in China. For 20 years, KFC has sold its products in its own unique way. China has built more than 65,438+0,000 fast food restaurants (including drive-in restaurants and franchise stores). Now KFC has a high reputation in the hearts of China people. As long as people see Logue of KFC, they will naturally think of the kind old man with white hair, goatee and suit and tie. This old man is Colonel Harland Sanders, the founder of KFC. He is not only the advertising spokesman of KFC fried chicken, but also the symbol of KFC. Three innovations of Sandoz. Colonel Harland Sanders's life is full of American success stories. When he was young, he worked in various jobs, including railway sweeper, road maintenance worker, insurance company, tire salesman and gas station owner. At the age of 40, Sandoz came to Kentucky and opened a Kebin gas station. Because there are many guests coming and going to refuel, Sandoz also provided convenience food by the way. Later, it developed into a gas station fast food restaurant. Fried chicken is Sandoz's specialty. Because he is a good cook, people come to eat in an endless stream. By 1935, Sandoz's fried chicken has become a household name. In order to thank him for his special contribution to the state congress, Ruby Lafon, the governor of Kentucky, officially awarded him the rank of Colonel in Kentucky, so people still call him dear Colonel Sanders. Colonel Sanders is very innovative. In his life, there were three major innovations: (1) When he was running a gas station fast food restaurant, he developed special ingredients for fried chicken (including 1 1 herbs and spices), which made the chicken skin form a thin, barely baked shell, and the chicken was moist and delicious. The formula of this ingredient is still used today, but the number of seasonings has increased to 40, which has become the most important secret weapon of KFC. (2) He pioneered the use of a pressure cooker to cook fried chicken. It only takes 15 minutes to fry a chicken. This method is short in time, delicious and convenient for customers. Even during the Great Depression of 1930s, Sandoz's business was still thriving. (3) He initiated the franchise of the catering industry. During World War II, after the gas station was closed, the road next to Sandoz restaurant was replaced by a new highway, and Sandoz became a penniless poor man overnight. In this case, the 66-year-old Sandoz started his second venture. He sells the secret recipe of fried chicken, sells franchises to restaurants, and provides ingredients to teach them how to fry. Colonel Sanders' three innovations helped him overcome his career crisis, and at the same time brought the world catering industry into a vibrant new situation. It was from then on that the catering industry developed at an unprecedented scale and speed with the help of franchising. Forever Colonel Sanders. When Colonel Saunders promoted his fried chicken recipe, he dressed up as a southern gentleman in a white suit and BlackBowKnot. After being rejected 1009 times, Colonel Bai Fa finally succeeded at 10 10 times. At the insistence of Colonel Sanders, his idea was finally accepted by more and more people. 1955, Colonel Sanders KFC Co., Ltd. was formally established. At the same time, he also accepted a talk show invitation from a Colorado TV station. Busy with work all day, he only found a clean suit-white evening dress, wearing his dark-eyed glasses for many years and appeared in public. The image of the experienced southern colonel cooking fried chicken soon attracted many journalists and TV hosts. The 70-year-old Saunders was surrounded by people clamoring for cooperation with him, and restaurant representatives who wanted to buy concessions flocked to him. To this end, he founded a school to let these restaurant owners go to school to learn how to run a franchised fried chicken shop. What Colonel Sanders didn't expect was that his dress would become a unique registered trademark of KFC. As soon as people see this photo, they will think of Colonel Sanders' legendary experience and his eternal laughter. To this end: the colonel once joked: "My smile is the best trademark." Although Sandoz sold all the exclusive rights, considering his great reputation, later operators would ask his permission when selling KFC. They also paid Sandoz a lifetime salary to continue to be the spokesman of KFC fried chicken and carry out extensive publicity. Now, the image of Colonel Sanders, wearing a white suit, white hair, black-rimmed glasses and smiling forever, has become a unique brand image of KFC.