It is understood that the Tianfu New District Market Supervision Bureau to Chengdu 17-year-old Trade Co., Ltd. in the live clearing process of prize sales in the process of violation of the relevant laws so it will be issued a ticket fine of 150,000 yuan.

I think this kind of processing measures are very necessary. With the popularization of the network and the rapid development of the courier industry, online shopping gradually occupied most of the time of people's life shopping, especially in the merchants to develop a variety of shopping festivals, such as 6?18 and double eleven, there are a lot of discounted promotional goods waiting for people to snap up, but in the price reduction under the surface, but may be the merchants in advance to lay out the ? traps?

The relevant regulations issued by the Market Supervisory Authority dealt with such malpractices as price-cutting promotions, giveaways and price increases before price reductions. The regulations point out that operators should comply with the relevant norms and should not deceive, conceal and mislead consumers; they should also comply with the relevant rules and assist the market supervision department in the promotion; the prizes and bonuses provided by the prize sales must comply with the relevant standards, and the giveaways for the sales must be qualified commodities, and unqualified products or counterfeit products must not be used as giveaways; and in the promotional publicity, they must not engage in Bribery.

I think the merchants to reduce prices to drop real, now due to the development of the Internet, huge prize sales, false propaganda and other ways to come out of the endless, a lot of platforms anchor will use a lot of exciting prizes, to attract the watchers into the live room, and then through a series of promotional terms to guide people to buy their products, to give people a kind of buy can't lose, buy can't be fooled by the false impression. We want to consumer to pull the fundamental role of economic growth, but also to see the disadvantages that exist in the market, so it is imperative to strengthen the regulation of promotional behavior, to maintain a fair and orderly market competition system, to create a good business environment.

The purpose of the fine imposed by Chengdu's Market Supervision Bureau is also very clear. China's development is to adhere to the people-centered, in the development of the economy must ensure that the legitimate rights and interests of consumers, to meet the needs of consumers for a better life, infringement of consumer behavior will certainly be punished by law. From the perspective of business operators, the regulations were also introduced to build a fair and just market system and optimize the business environment. We encourage the development of new forms and modes of business, and we also encourage innovation, such as during the epidemic, we also continue to vigorously promote the development of online consumption. For the high-quality development of the economy, it is necessary to introduce relevant regulations.