How to package every O-flavored juice? 1. With kraft paper as the background, the packaging is endowed with unique texture, vivid illustrations and color expression, which is more clear and vivid, attracting consumers' attention to fruits. 2. Focus on the internal texture of the fruit, which is different from the packaging of fruit appearance pictures used by most juice brands. 3. Fruits have unique colors, shapes and leaves. Combine different fruits and leaves with illustrations to leave a deep impression on people in an unusual way. 4. Design different roles for different fruits. They all want a sip of juice. Interesting cartoon images show the delicacy and freshness of juice. Nongfu Spring illustration analysis 1, clarifying the illustration content and task 2 audience positioning 3 expression style positioning 4 expression technique positioning Since last year, Nongfu Spring sold "17.5 orange" across the border, causing an exclamation in the industry: Nongfu Spring will also sell sentimental fruit. At the beginning of this year, Nongfu Spring played a new trick in its traditional strong bottled water-three high-end new products, both in packaging design and concept, which were full and impressive. The new packaging of Nongfu Spring has been well received in our dealer survey, and the three products also have their own characteristics. One of the new products: Nongfu Spring glass bottle, high-end mineral water and high-end water is a concept that has been heated up in recent years. Usually, the market will define high-end water by whether it is expensive or not, but Nongfu Spring totally disagrees with the method of distinguishing by price. At the meeting, Zhong proposed three characteristics of high-end water: scarce natural water source, natural and balanced mineral element content, and profound natural or humanistic cultural connotation. In Nongfu Spring's view, the first two points are endowed by nature, and the third point needs human efforts. In order to make the products full of aesthetic feeling and cultural added value, Nongfu Spring spent three years inviting five top international design companies to design, and finally selected the packaging design after 58 drafts. In fact, as early as June 20 12, Nongfu Spring had already received a favorite design draft, but it was difficult to put it into reality because of the bottle-making and printing technology at that time. Nongfu Spring is unwilling to lower its requirements, so it looks for a new design company. But after two years of comparison, I finally felt it was a pity to give up the original plan, so I came back. There are eight packaging styles for this product. The main pattern of the bottle is selected from the species unique to Changbai Mountain, such as Dongbei Tiger, Chinese merganser and Korean pine. On the side of the pattern, the words "Changbai Mountain has known 58 species of national key protected animals, and the Siberian tiger belongs to the national first-class protected animals" are written, which reveals a strong atmosphere of ecological and humanistic care. The second new product: Nongfu Spring natural drinking water (suitable for infants) In recent years, there are more and more baby aquatic products abroad, which have become essential products for scientific parenting. The conference of Nongfu Spring also focused on its newly developed baby water. Prior to this, there was no bottled water product specially designed for infants to drink and prepare formula food directly in China. Different from ordinary drinking water, infant water has stricter requirements on mineral element content and microbial control. Usually, water with high mineral content or without mineral elements is not suitable for infants to drink. In addition, the requirement for commercial sterility of baby water was not listed as an indicator in all bottled water in China. All the above is nonsense, so I won't describe it much. Just look at the picture. It is said that this is the world's top aseptic production packaging! The third new product: Nongfu Spring student mineral water 20 years ago, Nongfu Spring launched a sports cover bag, which was warmly welcomed by children. The slogan "Don't make such noise in class" is impressive. In order to commemorate this product full of childlike interest 20 years ago, Nongfu Spring launched an upgraded version of the sports cover: natural mineral water for students. In order to give teenagers a better consumption experience, Nongfu Spring has designed a bottle cap that can be opened and closed with one hand. There is a patented valve in the bottle cap that only opens under pressure. When the lid is opened, ordinary tumbling and inversion will not let water out, which is very suitable for children. In addition, Nongfu Spring also invited famous British illustrators to draw a set of imaginative labels to show the four seasons of Changbai Mountain, namely, spring, summer, autumn and winter. The whole design is full of innocence, just like the natural world of Changbai Mountain imagined by children. How to design the brand image packaging of agricultural products? There are three styles of agricultural product brand image packaging design, and the original ecological image sometimes makes sense. Many modern consumers pursue to be close to nature, and like the original ecological artistic conception without competition. Putting on the original coat and adding some style and personality to the original coat are the key points of design. As consumers, regional specialization sometimes fails to understand the essence of agricultural products. At this time, it is necessary to use packaging design and brand endorsement to help them understand. Agricultural products have distinct regional characteristics, so we should pay attention to regional characteristics and cultural excavation in image design. Brand endorsement should also conform to the consumer psychology pursued by consumers, and at the same time fully interpret the cultural connotation of products through packaging. Fun Nowadays, the ultimate trend of many agricultural products is to consume food quickly, or move from traditional channels to e-commerce. In the face of young people with more fashion needs, it is sometimes necessary to find interesting packaging design to break through. I want to remind you that packaging design is an important medium for agricultural products to convey images and ideas to the outside world. I personally suggest that if you want to be creative in the brand image packaging of agricultural products, you should find an outsourcing company that can accurately and completely interpret your brand image, and landscape communication can be done.