Ding Dong mainly provides vegetables, bean products, fruits, meat and eggs, aquatic products and seafood, rice flour, grain and oil, snack food, etc. There is no delivery threshold and no delivery fee on the platform. It is operated and developed by Shanghai Yibaimi Network Technology Co., Ltd..

Ding Dong focused on three "one sauce into a dish" series of Jiale seasoning products. According to the market data, develop around a certain model or a certain kind of specific fresh products, and take the route of online celebrity and explosion. For example, according to the fat beef, the sour soup fat beef seasoning products, and the gluttonous bullfrog and other seasoning products.

Since its establishment, Ding Dong has adhered to the value of "never selling bad dishes to users", hoping that the citizens can eat with peace of mind, rest assured and enjoy themselves. From the field to the dining table, Ding Dong set up food safety "production pass", "transportation pass", "storage pass" and "distribution pass". At the same time, the front warehouse is equipped with insulation bags and fresh aquatic products distribution boxes to ensure the whole process of cold chain distribution and fresh distribution, so as to protect the health and safety of consumers.