Milk Cola Economics Reading Notes Sample (Selected 3)

When carefully reading a work, we must have a lot of feelings in our hearts, why not write a reading notes to record it? I think many people are worried about how to write a good reading notes, the following is my carefully organized milk cola economics reading notes, welcome to share.

Milk Cola Economics Reading Notes 1

The book describes two economic concepts that the author believes to be the most basic and important: opportunity cost and the principle of cost-effectiveness. Opportunity cost is the value of giving up something else in order to engage in an activity. The cost-benefit principle, which means that an action is worth doing only if the additional benefits of doing it outweigh the additional costs, is the source of all economic concepts.

When it comes to these varied issues of museum economics, author Prof. Robert Frank's perspective is clearly different from what is required in a traditional economics classroom. "Please don't rush to the book to find the answers. These problems of life are not formulas and concepts; they do not have standard exact answers, and everyone has the potential to give more and more plausible explanations. Granted, not everyone is an economist, but at least, we can think more positively and put that thinking to use in our lives. In this way, each of us, can become a museum economist."

Why, for example, does milk come in a box and Coke in a round bottle? This is a question that for the vast majority of people won't actually pay attention to it. The Economics of Milk and Coke answers:

For one thing, the differences in the products lead to the fact that milk mostly needs to be put in the freezer for freshness, and if it's round, it reduces the utilization of the freezer. Coke does not need to be kept fresh and does not have this problem.

The second is that a round Coke is suitable for holding in the hand to drink, and few people drink it with a milk box. There are also questions such as "Should I pick up what looks like a hundred-dollar bill lying on the side of the road" and "Can a fine stop tardiness? When the answers are not published, many people will be afraid to answer, but after seeing the answers, they will think that the reason is so simple. So one of the starting points for Prof. Frank to write this book is to let readers feel that economics is very close to us, and it runs through every corner of our lives.

At a time when economics has been widely criticized, this book, The Economics of Milk and Coke, is not a dull read, and at least gives us a simple truth: economics is nothing. Now economics by a group of elites more and more deep, more and more difficult, not whole it dozens of unintelligible formulas, no heaps of terminology innovation really can not become an expert. So everyone is afraid, do not dare to think. In fact, take the lowest cost, the maximum output of this principle, is nothing more than milk with a square box can save a little refrigerator space, Coke with a round bottle in the hands of convenient reasoning, that is, people who have not read the book know that the box when you put things can be placed neatly some. Think of the "theory from life" that old saying, how simple truth!

In this book, I saw many examples of life coincide, and deepened my understanding of it. From this, it seems that a correct principle, applicable to more than just one area, one aspect. Like this seemingly simple principle of cost-effectiveness, it turns out that not only is it the basis of scientific decision-making ability in a certain area, but it is also the cornerstone and core of economics. It reminds me of what is said in philosophy - the universal is inseparable from the particular, and the particular is inseparable from the universal.

Milk Cola Economics book notes 2

This is the first book of economics that I have read in my life, and it is different from the previous books made of obscure terminology and complex mathematical formulas, this book mainly starts from the big and small things that happen in our daily life and work, and through these small wisdom, the impression of the unfathomable principles of economics have been deciphered one by one.

It never occurred to me that a book on economics, which has always been shunned, would be as lively and entertaining as a storybook with the author's unique ideas and colorful descriptions.

Why is milk in a square box and coke in a round bottle?

Why are the buttons of a woman's dress on the left and a man's on the right?

Why do bars charge for cheap plain water but charge for more expensive peanuts?

Why is a brand new used car so much cheaper than a new one?

Why do restaurants offer free refills for drinks?

Why do female models make more money than male models?

At first glance, you think you have accidentally entered a gossip forum, but with the demystification of the obvious questions, you realize that, behind these small details that we have ignored, there are so many interesting and practical principles of economics; it turns out that economics is all around us, only that our barren minds have not been able to dig it out.

The title of the book "Milk and Coke Economics" comes from an interesting question in the book: why is the milk box square, while the bottle of Coke is cylindrical? After reading through the book, you'll realize that this question, which you thought you didn't need to think about at all, uses the principles of economics.

In terms of storage costs, most soft drinks are drunk straight from the container, so the cylindrical container is more palatable to hold and offsets the extra storage costs it imposes. Milk, on the other hand, most people don't drink straight from the box, so it's unlikely to be sold in cylindrical containers.

Also, while Coke is generally kept on cheap, open shelves, milk needs to be kept in a freezer, which consumes electricity and raises operating costs, so it's clear that square containers are more space-efficient than cylindrical containers, and in economics, saving means increasing revenue on the side.

Put it this way, it's a bit of a brain teaser. Of course, the fun doesn't stop there, so let's move on.

Why do bars sell water for $4 and peanuts for free? Because, for bars, alcohol is an important mediator in generating high revenue, and if users drink more water, it means that the demand for alcohol decreases, and overall revenue goes downhill with it. Of course, the bar will rack their brains to solve the problem, so the smart boss will launch: the low-cost water sells for 4 yuan, the higher cost of peanuts but free.

If you don't know anything about economics, you might think the owner's head is stuck in a doorway. The so-called "wool on the sheep's body", peanut rice is an excellent drink, the user peanut rice eat more, will increase the consumption of wine, even if the cost of peanut rice on the surface is higher than the water, but with the peanut rice on the indirect promotion of wine, peanut rice. . cost seems insignificant. After all, the source of obtaining high returns still lies in the wine.

The book is full of interesting examples, but there are only two central themes: cost and supply and demand. Reading through the book, I was impressed by the author's ability to think. It turns out that, no matter what we do, we have to have a clear perception and judgment of their own, especially in economic activities, we must develop the habit of "first plan after the action", through the phenomenon to see the essence, and only in this way, a series of our planning may be in practice in an orderly manner, as far as possible, to avoid risk, and to achieve the benefits of the The only way to do this is to avoid the risks and maximize the benefits as much as possible.

Milk Cola Economics Book Notes 3

This book focuses on the use of economic principles and gives many small examples of interesting issues in things we observe firsthand or patterns of behavior. The opportunity cost of engaging in an activity is the value of the other things you give up in order to do it. One of the best ways to learn is to recount it. Because we as a species have evolved to become adept at storytelling, almost everyone can easily absorb welcome information expressed in narrative form. Finally, a cost-benefit principle is introduced. Cost-effectiveness is the source of all economic concepts. It suggests that the only time you should do something is when the additional benefits of the action outweigh the additional costs.

Start the book with this superficial knowledge.

1. Product design must include both the features that best meet the consumer's desires and the seller's need to keep prices low to make it easier to compete. This means that product design must achieve a balance between the two. Product design features should also be in line with the principle of cost-effectiveness. For example, when you open the refrigerator, the freezer will light up, but not the freezer.

2. Supply and demand. The greatest value of an e-commerce company is not the extent to which it may increase productivity, but how much profit it actually generates. In the long run, cost savings from new technologies do not bring higher profits to producers, but rather lower prices for products that benefit consumers. The demand for a particular product is a measure of how many people are willing to buy it. The supply of a particular product, on the other hand, is a concise measure of how many producers are willing to offer that product for sale. For example, why do many computer manufacturers offer soft armor for free when the market price exceeds the price of the computer itself.

3. The basic principle of competitive labor markets is that employees' wages are roughly proportional to the value they create for their employers above the break-even point.

4. In real product, (especially expensive product) markets, the possibility of arbitrage limits the ability of a monopolist to demand high prices from special buyers. Sellers allow customers to buy at a discount, but only if they first leap over some threshold.

5. The pursuit of personal gain in the marketplace often benefits everyone. The pursuit of personal benefit often enables him to promote the interests of society more effectively than would be the case if he were actually in the situation intended. Individuals act when personal benefits exceed personal costs.

6. Adam Smith's invisible hand rests on the implicit premise that individual rewards depend only on absolute performance. But the fact is that most things in life are set high or low by relative position.

7. There are two kinds of buyers in the market. The first type of buyers, because they consider their lack of knowledge and do not understand what is implied by the visible link that exists between price and quality, are sometimes able to limit their losses.

8. Income per capita, is one of the most significant differences between countries. People with different incomes mostly make different choices, regardless of their cultural background.

;