Stores usually pay rent according to the first quarter or half a year. After three months of operation, if there is no hope of profit, a direct store may stick to it for another three months, but if it fails to meet the profit for half a year, it will choose to give up. Therefore, the length of continuous operation of a direct store can determine the basis of profit and affirm the feasibility of the project.
The more direct stores owned by a brand and the longer the operation time of direct stores, the richer the accumulated operational practical experience.
How to open a specialty shop
The key to opening a specialty store is how to tap potential customers. There are many local products in all parts of China, and it makes a lot of money to open a local product store properly. Since it is a local product store, the products it operates are local products, and the business of the store will be divided into off-season and peak season. So the specific business strategies of merchants should be different in the off-season and peak season. First of all, it is not limited to the inherent product categories, that is to say, many new varieties can be tapped. Once the market accepts this new variety, merchants will have the opportunity to expand their sales scale. Only by fulfilling the responsibility of making suggestions for the development of the whole industry can businesses make progress and develop.
When merchants open specialty stores, they mainly focus on local specialty products, because most of the consumers who come here come for representative specialty products, so merchants should pay attention to maintaining the characteristics of store management, and in the process of building chain brands, they should fully investigate the local market. Products produced by local enterprises should be mainly sold, which makes it easier to occupy market share. On the other hand, while selling local local products, merchants can also sell some well-known foreign local products on their behalf to broaden their business varieties.
Local specialty stores let more consumers know about this brand.
On the basis of maintaining existing customers, businesses should further explore business opportunities and try their best to tap greater market potential, and continue to promote the market according to the off-season and peak season of product sales, so that more consumers can know about this brand and thus form a good reputation. It is suggested that merchants seize the blank market of off-season local products sales. On the one hand, consolidate the existing customer base in the off-season, focus on low-priced edible local products, and make local products become "regular customers" on the table of citizens. On the other hand, hometown people in other places are also potential customers in the off-season of local products sales.
I hope my answer can help you!