Xinfadi Beijing Xinfadi Agricultural Products Co., Ltd. was established in September 2003. It is a joint-stock agricultural enterprise established in accordance with the modern enterprise system on the basis of the original Xinfadi agricultural products wholesale market. Xinfadi Agricultural Products Wholesale Market operated by the company was established in May, 1988. At the beginning, it was just a small farmer's market with an area of 15 mu, managers 15 people and start-up capital150,000 yuan. Even fences are barbed wire. After 20 years of construction and development, it has become the largest professional wholesale market of agricultural products in Beijing and has great influence in similar markets in China. The market now covers an area of 1.520 mu, with a total construction area of nearly 250,000 square meters, management personnel 1.759 people (including more than 500 security guards) and total assets1.600 million yuan. Mainly engaged in vegetables, fruits, meat, seeds, grain and oil, aquatic products, non-staple food, spices, eggs, tea and other agricultural and sideline products. , is a national central wholesale market for agricultural products with vegetables, fruits and meat as the leader. There are more than 4,964 fixed booths and more than 8,000 designated customers, with an average daily traffic of about 30,000 vehicles (times) and a passenger flow of more than 60,000 people (times). The daily throughput of vegetables is nearly130,000 kg, fruits are nearly 150,000 kg, pigs 1600- 1800, sheep 2000, cattle150, and aquatic products 1200 tons. In 2007, the total transaction volume of all kinds of agricultural and sideline products in the market was 7 billion kilograms, with a total transaction volume of 20 billion yuan, ranking first in similar markets in China. Among them, the supply of vegetables accounts for more than 70% of the city's total demand, fruits account for more than 80%, and imported fruits account for more than 90%. Pay various taxes and fees to the state150,000 yuan. In 2008, the total transaction volume was 7.8 billion kilograms and the total transaction volume was 26 billion yuan. It is a veritable "big vegetable basket" and "big fruit bowl" and one of the local tax paying enterprises in Beijing.

Over the years, the market has adhered to the purpose of "making customers rich and seeking market development", with strict management and enthusiastic service. It has successively won many honorary titles such as "National Civilized Market", "Beijing Civilized Demonstration Market" and "National Key Leading Enterprise of Agricultural Industrialization". It has played a very important role in prospering the urban and rural economy of the capital, ensuring the supply of citizens' "food baskets" and driving farmers across the country to increase their income and get rich.

Splendid land I. Regional advantages

Judging from the distribution of Beijing market, the existing wholesale markets in Beijing are mainly distributed in the northern, southern and southwestern urban areas or the urban-rural fringe. The western part of Beijing (mainly the western part of Haidian District and Shijingshan District) still lacks an agricultural and sideline products trading center with a certain scale and strong radiation. The wholesale market of agricultural and sideline products in Splendid Land established in the west of Beijing has filled the blank of the main supply and marketing channels of vegetable and non-staple food in the suburbs of the west of Beijing. This area (36 square kilometers west of Wanshou Road, south of Tiancun Road and north of Taiping Middle Road) and Mentougou Dayu area have a permanent population of more than 3 million, and the total floating population is about 6.5438+0.5 million. According to the per capita consumption of agricultural and sideline products of 65.438+0 kg, the daily demand in this area is about 4.5 million kg. With the development of Beijing's urban construction, a number of new residential areas will be built or started in this area (Tiancun residential area, Jinyuanzhuang residential area, Yuhaiyuan residential area, etc.). ), and with the increase of population and density, the demand for agricultural and sideline products will increase accordingly, providing a broad consumer group for the development of the market.

Second, the traffic advantage.

With the urban construction and development of Beijing, the environment, roads, transportation and other conditions will be improved rapidly, the wholesale outlets of agricultural products in Beijing will be gradually concentrated, and the demand for secondary wholesale markets will be reduced. Jinxiu Dida Agricultural Products Wholesale Market is located in Baoshan Village, Liaogongzhuang, Sijiqing Township, Haidian District, Beijing, in the southwest of Haidian District. It borders Fushi Road in the south, 3 kilometers away from the Fourth Ring Road, 600 meters away from the Fifth Ring Road, only 1 km away from the First Ring Road, 3 kilometers away from the Fifth Railway Station and 5 kilometers away from Fengtai Railway Station. The geographical location is very advantageous.

Third, infrastructure advantages.

At present, the market has built five characteristic trading areas (building area * * * 40,000 square meters), 13 supporting commercial buildings, 20,000 square meters parking lot, 3 large cold storage and 20,000 square meters storage area, 1 10,000 square meters roads and 1 10,000 square meters greening. In addition, a modern agricultural product safety and quality testing center, catering service building, banking, post and telecommunications, communication, business center and other supporting service facilities and 40,000 square meters of customer apartments have been built, with relatively complete infrastructure and good operating conditions.

Fourth, the advantages of tourists.

With the approaching of Beijing's urban construction and Olympic Games, Beijing's agricultural products wholesale market will gradually move out of the urban area. The relocation of Dazhongsi Wholesale Market, the second largest wholesale market for agricultural and sideline products in China, has provided the market with rich market information, sources of goods and sales channels. At the same time, Yuquan Road Grain and Oil Market will be relocated in the near future as a whole, and Sidaokou Fruit Wholesale Market has also signed a contract to join Jinxiu Dadi Market, so the market has certain tourist advantages.

Verb (abbreviation of verb) enterprise advantage (core competitiveness)

Beijing Jinxiu Dida Agricultural Products Wholesale Market Co., Ltd. was established by Beijing Jinxiu Dida Agricultural Co., Ltd., Haidian State-owned Assets Investment and Management Company and other shareholders in accordance with the modern corporate governance structure. In management, management, property rights, interests, decision-making, regulation and so on. This is completely in line with the requirements of the market economy.

Management team

From the chairman to the principal responsible person, all have bachelor degree or above and have senior titles. It has the concept of modern management and the foundation of macro and micro economics. He has rich experience in market strategy, market management, market operation, assets and capital operation and enjoys a good reputation in the industry.

Business philosophy

Business philosophy: establish value chain and service chain according to modern marketing principles, provide all-round services for customers with customer needs and services as the center, help solve customers' external needs, and comprehensively provide the socialized environment within the customer market.

Strategic positioning

Realize virtual management. As an advanced management mode, virtual management has unparalleled advantages in effectively allocating resources, promoting cross-regional and cross-industry integration of markets, strengthening the connection between agricultural products markets and producing areas, reducing circulation links, shortening circulation cycle, realizing zero inventory in circulation, reducing transaction costs, improving market quick response ability and expanding market living space.

financial power/capacity/resources

At present, all the self-raised funds of the project have been put in place. Beijing Jinxiu Dida Agricultural Co., Ltd., the parent company of Jinxiu Dida Agricultural Products Wholesale Market, has invested 500 million yuan, which can reasonably control the company's funds and provide a strong financial guarantee for market construction.

Information superiority

The market information center has technical and management personnel with good professional quality. They have excellent moral character and are familiar with business. They can follow the guidelines and objectives of information management and provide data analysis and research reports with reference and guiding significance.

The information center has collected a large number of detailed basic data, established a series of mature operating mechanisms such as collection, analysis and publication, and a database with a certain scale. At present, under the condition that the equipment is not fully in place, the information center has designed a far-reaching vision plan with higher requirements and wider dissemination.