Guizhou is also a multi-ethnic province. There are 56 ethnic groups in the province, including 18 ethnic groups including Han, Miao, Tujia, Buyi, Dong, Yi, Gelao, Shui, Yao, Zhuang, Hui, Bai, Mulao and Qiang.
1. The present situation of the local products market in Guizhou
1. There are many kinds of local products with good mountains and waters
Guizhou is located in the Yunnan-Guizhou Plateau, with winding mountains and beautiful natural scenery. The three-dimensional climate and good ecological environment of "ten miles different from the sky" have bred colorful agricultural products with Guizhou characteristics; Coupled with the multi-ethnic settlement here, it has formed its own unique national culture and customs, and bred many local specialties, such as pepper, generous gastrodia elata, Congjiang ponkan, Luodian navel orange, Xiuwen kiwi, deep mountain earth eggs, Guizhou-style bacon sausage, Maotai Town wine, Weining buckwheat, Huishui rice, zhijin Dictyophora, Miao silver ornaments, Miao Xiu and batik .. It can be described as good goods everywhere.
2. Lack of publicity and brand awareness
Due to the long-term constraints of mountainous plateaus and inconvenient transportation, most of Guizhou's native products do not have a good market. Except for a few well-known native products, such as the most famous Moutai and Laoganma Chili sauce, more famous native products are out of touch with the market, with rough production and packaging technology, lack of brand awareness and lack of marketing publicity and promotion, and they are also returned to bred in an inner chamber, with no one knowing her.
2. Analysis of the sales channels of Guizhou native products
1. Individual sales: Many native products cultivated by Guizhou villagers are partly self-sufficient, while others are sold in neighboring markets or towns to help supplement their families. However, because every household is engaged in planting and breeding, the total demand in the market is not large.
2. Selling through the farmer's wholesale market: buying local products by special personnel and then selling them to all places through the farmer's market. This way goes through many middlemen, from producers to final consumers, and generally goes through four or five levels of channel length. Too many intermediate sales links have brought many problems. First of all, the long circulation time has caused deterioration and loss of many fresh agricultural products, which has brought losses to farmers and middlemen; Secondly, there are too many levels of circulation channels, resulting in an increase in price differences. From primary producers to final consumers, the price difference of products is often very large, even reaching several times, which greatly harms the interests of primary producers of local products and affects their enthusiasm for production.
3. set up local products sales outlets: set up sales outlets in some prosperous commercial areas or tourist attractions. this method is fast and independent, which is conducive to brand building. However, the location of the store needs to be selected, and it also involves rent, wages, utilities, etc., and the sales volume may not be guaranteed.
4. Sales in supermarkets or large retail stores: This method has low cost and many passengers, which is beneficial to brand promotion. However, supermarkets have high requirements and a fixed supply of goods, so many products are difficult to enter.
5. online sales: with the rapid development of e-commerce, more and more "treasures of Guizhou's deep mountains" can take the e-commerce express train out of the mountains, so that consumers all over the country can appreciate the unique charm of Guizhou goods. However, the local products sold online are mixed, and there is no brand awareness. At the same time, there is a lack of unified supervision and guidance, and farmers cannot keep abreast of market changes.
6. Set up a professional local product sales platform: It is difficult to sell local products in rural areas, mainly because the information is not smooth enough. Why not rely on information technology to establish a unified online local product sales platform to help local farmers understand the market conditions of various local products and grasp the market changes in time? In addition to selling local products, the sales platform can also make full use of the platform, release information on the supply and demand of local products, actively match the sales of local products for farmers, and let foreign merchants contact farmers who urgently need to sell local products through online information channels. In this way, merchants not only found the source of goods for their own business, but also solved the urgent need for farmers who could not find a shortcut to sales.
Summary: Traditional sales methods often make the primary producers of agricultural products unable to obtain effective information and produce according to market demand, and the products are easy to overstock or can only be sold at a lower price, resulting in the delay in raising farmers' income; In addition, the effective demand of consumers can not be met, resulting in the inefficiency of the entire circulation channel. Therefore, we should make good use of the Internet and rely on modern information technology to make the supply and demand market transparent. At the same time, it is necessary to standardize products, promote them well, and gain popularity. Nowadays, the sales of native products in Guizhou lack such a comprehensive platform, a platform that can adapt to the development of the times and closely combine the needs of farmers, merchants and consumers in Guizhou.
under this situation, Baobi Guizhou Native Products Mall came into being, focusing on Guizhou native products. Baobi Guizhou Native Products Mall is a comprehensive e-commerce platform tailored for Guizhou products. All the products sold in the mall must come from Guizhou, helping Guizhou farmers and enterprises to expand their sales channels, so that those good products in the mountains and pure natural products that are neglected due to lack of sales channels can go out of the mountains to consumers. At the same time, consumers can buy authentic local products from Guizhou conveniently and affordable.