Online channels: movie ticket websites, online group-buying websites, professional forums, telephone ticketing, SMS and WeChat and other new media ticketing.
Offline channels: movie theater ticket windows, convenience stores, and cooperative merchants.
Marketing channels are all the enterprises or individuals that acquire the ownership of such goods or services or help transfer their ownership when a certain good or service moves from producer to consumer. Simply put, a marketing channel is a specific channel or pathway for the process of transferring goods and services from producers to consumers.
Characteristics of marketing channels:
1. The starting point is the producer, and the end point is the consumer (living consumption) and the user (production and consumption)
2. Participants in the process of commodity distribution of various types of intermediaries
3. The prerequisite is the transfer of ownership of the goods
4. Systematic