Personal summary of innovation and entrepreneurship course 1 Female college students sell snacks online and earn 750,000 yuan a week, and get an investment of 5 million yuan. The dormitory is the office.
Two delicious college students opened an online shop to sell snacks, but they didn't expect it to get bigger: when they were brilliant, they received more than 1000 orders a day, asked 30 students to help, and five logistics company staff served them specially, earning 750 thousand yuan a week!
Now, they even got an investment of 5 million yuan, ready to form a company and develop into a national chain.
All this seems a bit incredible. Especially happened to two little female college students, but now it has become a fact. Let's see how this miracle was born.
Little girls' strategies for making money
Suffering is a skill.
Mr. Shen, the head of the investment company, said that on the day of the visit, the two little girls cooked two home-cooked meals for him at home ... Mr. Shen was moved by the two girls' ability to endure hardships. "They want to sleep naturally now, but they still insist on getting up early every day."
Classmates are a kind of capital
When the business was good, the two girls were completely busy, and Yuan Lan mobilized her classmates to help. More than a dozen students come to help every day, and they hardly get a penny, which is called "coolie".
Advertising is a kind of persistence.
Like people on illegal websites, they hang pictures of beautiful women on marriage websites with links to the websites of their own shops. It was finally deleted by the administrator. Their advertisements were thrown on the ground, and they went to pick them up and continue to send them.
start-up fund
Everyone borrowed 5000 yuan from their parents.
Sophomore students of Sichuan Normal University, Yuan Lan and Wang Juyuan, one lives in the house, receiving online orders and the other delivering goods.
Yuan Lan, 2 1 year-old, is a sophomore in business management at Sichuan Normal University. She is running an online shop selling snacks with her fellow countryman, classmate and roommate friend Wang Juyuan. Their entrepreneurial stories began in their freshman year.
At that time, they had no source of funds and turned their attention to their fathers. Yuan Lan's home is in Daba Mountain, and her parents are farmers. They don't have much money to give them. "Everyone borrowed 5,000 yuan."
With money, they buy a website first. When everything was ready, the two began to position themselves as online stores-office white-collar workers in Chengdu. "I have money and time to eat snacks, and I am afraid of the wind and rain in the sun." Yuan Lan and Wang Juyuan thought of making hard money. "Those who come out of the countryside are not afraid of suffering."
Because some online stores will ask customers to pay the postage when returning goods, the two set a rule for themselves: anything bought in their online store can be returned unconditionally as long as it is found that there is a problem, even if it is only the last bit! Such a bold idea makes people have to sit up and take notice of them.
It's really hard
Hanging fake links on marriage websites
Last year 10, the online shop was opened. The two took the remaining money to Beimen Food Wholesale City and wholesaled several thousand yuan of food samples. "One or two packages of each sample, take them back and take photos and hang them online." At first, they were particularly worried that no one would patronize them, and often comforted themselves by saying, "If you can't sell it, you can eat it yourself."
That's true.
The first promotion of the two was in the dormitory. They went to the dormitory to promote the website. "I' forced' a good friend to buy a bag of pickled chicken feet, 3 yuan, and I didn't have the nerve to make money." This is their first list.
After that, the two divided their work, one did promotion on the Internet, and the other printed leaflets.
Yuan Lan said that their online promotion scope is very wide. "Marriage websites are all our goals, and we put our website links under the pictures of beautiful women." Of course, it wasn't long before the post was deleted by the administrator.
The two men printed the publicity advertisements into leaflets, originally intended to distribute them in the office building, but the security guards politely asked them not to pollute the environment. No choice but to have the cheek and wait at the door of the office building at 8 o'clock every morning, and send leaflets to the white-collar workers who enter the building with a smile. Those leaflets that were turned around and thrown on the ground, "We picked them up and continued to hand them out."
After half a month, the business finally improved, and one or two orders appeared, which made the two little girls see hope.
With business, logistics has become a problem. Logistics companies are reluctant to pick up the goods because they have few orders, or they deliver the goods to the company themselves. Even the logistics industry looks bad. This business is really wronged.
Personal Summary of Innovation and Entrepreneurship Course Part 2 (1) Establish a brand-new concept of talents and attach importance to self-cultivation of entrepreneurial quality
From what I have said above, we can see that successful entrepreneurs have some core main characteristics and secondary characteristics, such as entrepreneurial concept, talent, courage and knowledge, and perseverance to overcome difficulties in the process of starting a business. These high requirements determine that contemporary college students want to embark on the road of starting a business, they must pay attention to self-cultivation of entrepreneurial quality, pay attention to cultivating their own abilities and temper their courage in accordance with the law of cultivating entrepreneurial quality. At the same time, we should cultivate our own entrepreneurial personality, entrepreneurial thinking, entrepreneurial awareness and skills, and overcome the "accumulation type" and "inheritance type" cultivated under the traditional education mode in China, with more dead knowledge, less applied knowledge, less courage and poor viability.
Practice has proved that the cultivation of entrepreneurs' quality is regular, and their growth is also a process. Learning from practice is a shortcut for entrepreneurs to grow up. There is a saying in China: "Learn to be a plowman in one year and a businessman in three years".
(2) Pay attention to hammering yourself ideologically and spiritually
We should establish a sense of self-confidence, self-improvement, autonomy and self-reliance. Self-confidence means having confidence in yourself, believing that you have the ability and conditions to start your future career. Self-confidence gives people a proactive attitude towards life and enterprising spirit. They believe that they can be successful entrepreneurs, especially when they encounter failures and setbacks. Self-improvement means that on the basis of self-confidence, through the practice of enterprises, we will constantly increase our abilities in all aspects, further temper our will, establish our own image, dare to speak and act boldly, do not covet immediate interests, make progress forever, and make ourselves strong. Autonomy means having an independent personality, independent thinking ability, not bound by traditional and secular prejudices, not influenced by public opinion and environment, being able to choose your own path, being good at designing and planning your own future, and taking corresponding actions. Self-reliance requires foresight, courage to be the first, and the ability to grasp one's own course. Self-reliance means building the foundation of one's life and career with one's own mind and hands, with one's own wisdom and talents, and with one's own efforts and struggles.
(C) extensive access to entrepreneurial experience
Nowadays, many universities have set up entrepreneurship guidance courses to teach entrepreneurship management, entrepreneurship psychology and other contents to help college students lay a good foundation of entrepreneurial knowledge. University libraries also provide books on entrepreneurship guidance, and college students can increase their understanding of the entrepreneurial market through reading.
Secondly, entrepreneurship is a hot field reported by the media at present. Whether it is traditional media, such as newspapers, new books, radio and television, or online media, it provides a lot of entrepreneurial knowledge and information every day. Generally speaking, economic and talent media are the first choice. The famous websites include Fortune Life, Entrepreneur, 2 1 Century Business Report, CBN, China Venture Network, China Venture Forum and so on. In addition, the websites of local entrepreneurial centers, college students' science parks, overseas students' pioneer parks and other institutions also contain rich entrepreneurial knowledge. Entrepreneurial knowledge obtained through this way is often targeted.
(D) pay attention to the comprehensive training of their own abilities
College students should learn to know, to do things, to live together, and to survive and start a business. Entrepreneurship involves all aspects, needs to deal with different people and things, and has high requirements for people's ability. Entrepreneurial people should not only know how to operate, but also be good at management. They should be able to coordinate and handle all aspects of relations, but also be decisive and calm in times of crisis. If the command is determined, they should be eloquent and able to negotiate public relations. They should be able to innovate and not be afraid of setbacks and difficulties. Therefore, entrepreneurial ability is very comprehensive, including management ability, organization and coordination ability, creativity ability, business ability, language expression ability, judgment ability, public relations ability, adaptability, problem analysis and problem solving ability, opportunity grasping ability, negotiation ability, psychological adjustment ability and so on. And UNESCO regards "learning to recognize, learning to do things, learning to live together and learning to survive" as the four pillars of 2 1 century education, and regards it as the four "keys" to open the door to future life. "Learning to recognize" is to teach people to master the methods of cognition, learn the methods and means of learning, and cultivate people's ability to discover, analyze and solve problems. "Learning to do things" is to cultivate people's innovative ability, adaptability and ability to handle complex emergencies and crises. "Learning to live together" is to cultivate people's unity and cooperation ability and team spirit, and cultivate people's sense of competition and management ability. "Learning to survive" is to constantly enhance people's autonomy, judgment and personal responsibility, and cultivate people's communicative ability, language expression ability, judgment ability and so on. Therefore, college students should actively establish the consciousness of "learning to recognize, learning to do things, learning to live together and learning to survive" and improve their entrepreneurial ability, so that they can "walk out", "stand up" and "do well" when starting a business.
(E) Actively participate in practical activities through various channels to cultivate their entrepreneurial ability.
Practice is an effective way for college students to accumulate entrepreneurial experience and cultivate entrepreneurial ability during their school days. Therefore, college students should actively participate in entrepreneurial practice activities, such as college students' entrepreneurial competition, entrepreneurial plan competition and so on. Secondly, college students can get in touch with the society, understand the market, hone their minds and improve their comprehensive quality by participating in activities such as community organization, entrepreneurship internship, vocational internship, part-time job hunting experience, market and social investigation. Third, business activities are everywhere. College students can communicate with friends and relatives who have entrepreneurial experience, and even visit their admired business people by E-mail and telephone, or consult with some professional organizations. These "experienced people" often gain more from their experience than from reading books. Obtaining the most direct entrepreneurial skills and experience through this interpersonal communication way will benefit college students in the process of entrepreneurship. Fourth, devote yourself to the real entrepreneurial practice. Before and after graduation, you can enter the start-up stage of entrepreneurship. You can rent or contract a small shop alone or with your classmates in turn, or process, repair, or sell and serve, so as to improve your entrepreneurial ability in the real entrepreneurial practice. These activities have become the first step for college students to enter the social classroom. At the same time, in the process of participating in practice, college students not only accumulate experience for their future entrepreneurial activities, but also cultivate their ability to analyze and solve problems, organize and coordinate, manage, respond to emergencies, and express themselves in language, which is also conducive to enhancing college students' entrepreneurial awareness and enthusiasm, providing them with psychological preparation for dealing with setbacks and various difficulties, and promoting the success of college entrepreneurship.
Innovation is a conceptual process characterized by new thinking, new inventions and new descriptions. Its original intention has three meanings: first, update; Second, create new things; Third, change. In my opinion, innovation is based on people's needs, and then you do it to complete it, which is an innovation. Through learning the lesson of innovation and entrepreneurship, I have a different view on college students' entrepreneurship. We should improve our hands-on and actual combat ability while studying professional courses! Improve college students' entrepreneurial awareness and ability. The road to starting a business is full of difficulties and challenges. In the process of starting a business and employment, we should dare to compete, face failure, sum up experience and gradually mature. Lu Xiangqian's entrepreneurial innovation course has benefited people a lot. We should actively participate in practical activities through various channels to cultivate our entrepreneurial ability.
College students can learn about society, understand the market and exercise their abilities by participating in activities. If you don't practice, it's an armchair strategist, and you can't learn real things to reflect value. After attending this class, I understand that starting a business is hard, not as simple as I thought. We should be mentally prepared and not aim too high. Most people don't succeed because they choose the wrong industry, but because they give up halfway. Therefore, when we college students are involved in the entrepreneurial craze, we should also think clearly, think about our own life direction and self-orientation, and constantly enrich ourselves and improve ourselves in study and work. Whatever you do is a process of self-improvement. As long as you gain valuable experience from it, whether you succeed or fail in the end, it is the wealth of life.