With the continuous development of information technology, we have changed from the traditional media era. In the era without the Internet, people can only learn information from newspapers, magazines, radio and television, and only need a mobile phone to see the world. Let's share the basic knowledge video of Tik Tok.
Tik Tok basic knowledge video 1 Where do beginners start to do Tik Tok?
No. 1: Clear positioning
The first step in doing Tik Tok is to define our own position, which is also an important link to determine the direction of our subsequent content creation. A good account positioning, it can help our account to quickly increase powder, quickly drain and quickly realize. The more accurate and vertical the account positioning is, the more accurate the fans are, the easier it is to cash in and the more accurate the traffic is. Having a vertical orientation will give others a reason to pay attention to you.
How to find a suitable registered permanent residence?
It depends on what you are interested in or what resources you have. If you are not good at anything, it is most important to find your own interests. You like cooking, cooking, home cooking, cakes, desserts and cold dishes.
Then it can be extended to chefs and food bloggers to share their elaborate food, which is a subdivision process. If you like food and love cooking, you should make a food account. Start with the basics and share the steps of cooking. Cooking steps are particularly detailed and easy to understand, and make your own personality.
Second: Register an account.
The registration method can be directly registered with the mobile phone number, and the unregistered mobile phone number will be automatically registered after verification. There are also four login methods: Today's headline login, QQ login, WeChat login and Weibo login. Complete the positioning, complete the registration, and start the number upgrade operation.
Third: Tik Tok has raised the number.
According to your positioning, then search Tik Tok for videos of this kind of content, follow, like, comment and forward. Why do you need to do this? Because Tik Tok will label every user, if you like cute pets, then Tik Tok will automatically recommend videos of cute pets to you, and then you will often brush cute cats and dogs such as Hal and Bomei who tear down their homes every day.
Keeping the number is simple. What kind of Tik Tok do you want to be? You can go to Tik Tok to find anything. If you are located in the field of food, search for Tik Tok food and watch more cooking videos, and the system will automatically recommend you a bunch of food videos. Search peers first and give them attention and praise. By paying attention to peers, Tik Tok will push relevant videos to you in the video recommendation, you will read everything related to you, and you will also like and comment on those who receive rave reviews.
Step 4: Edit Information
Head image, name, introduction, background wall, gender and region, all of which should be filled in in detail. The style of your avatar should be determined according to the content you are positioning. For example, your video positioning is the content of food sharing, then your avatar can be a beautiful food picture, but Hui Ge suggests that you use your own image as your avatar, so fans will feel more real and trust you more. Of course, you can also customize your own pictures to look more professional.
Step 5: Publish the work.
The content should be unique and the form should be different. It is most important to have a good work first. The output of high-quality, creative and thoughtful works can grasp the user's psychology, arouse the user's * * * voice and easily attract fans.
The realization of Tik Tok basically depends on popularity and number of fans, flexible topic selection mechanism, stable updating mechanism and careful planning of content. There are two questions to consider: first, what content can make users learn, and second, whether it can satisfy users. Meet at least one point, and with the long-term release of content, a certain number of target users will be accumulated.
Tik Tok basics video 2 Tik Tok basics
I. What is Tik Tok?
Tik Tok, a short video social software launched in September, 2065438+2006, is a music creative short video social software and a 15 second music short video community dedicated to young people. Users can choose songs through this software, shoot short music videos of 15 seconds, and form their own works. This app has been launched in major Android app stores and app stores.
Tik Tok's initial positioning was "Music Short Video APP", which mainly included music videos and some other talents. Later, with the growth of users, the content became more and more diverse. Open the video, you can see all kinds of makeup, street parkour, imitation of film and television dramas, spoofs and so on. The most intuitive feeling is that the creativity is interesting, the value is high and the trend is cool. I can't stop when I brush before going to bed.
Therefore, Tik Tok can stand out from many short video apps, and a very important reason is the fun and interesting video content.
In less than three years, the daily active users have exceeded 200 million to 500 million, and they are still developing rapidly. The rise of short videos has greatly impacted the graphic market such as Weibo and WeChat official accounts. According to the data of major platforms, in addition to WeChat, Tik Tok is the App that people use the most every day.
With high-quality special effects, filters, stickers and other props, Tik Tok quickly "occupied" young people's mobile phones. In the street, on the bus, and even at the party, many people happily brush Tik Tok.
Relying on the powerful algorithm of today's headline products, Tik Tok uses the technology of "big data+artificial intelligence" and combines user habits and hot topics to accurately push video content for users. This "tailor-made" recommendation mechanism greatly optimizes the user experience, thus creating a high user activity.
Of course, this has also stimulated the vigorous development of other short video apps. As of August, 2065438+2009, the number of daily active users of A Auto Fast has exceeded 200 million. Some experts predict that by 2020, the number of daily active users of short video will exceed 654.38 billion, and there is still a lot of room for growth in the field of short video.
Second, the background of Tik Tok's birth
As early as July of 20 13, Aauto Quicker transformed from the original gif picture tool into a short video community, which started the "first shot" in the domestic short video market. This year, 4G technology was fully popularized, many Internet products began to rise, WeChat official account appeared, and Alibaba launched Yu 'ebao for the first time. In the same year, Tencent Microvision and Second Shot Short Video were born.
In 20 16, Baidu's good-looking video was launched, followed by today's headline watermelon video and volcano video. When short video applications mushroomed, Tik Tok came into being. The trendy gameplay and powerful algorithm quickly made Tik Tok gain a firm foothold, and running all the way. In less than two years, Tik Tok has surpassed the watermelon video and volcano video of "Tongdaoge", even surpassed the "predecessor" Aauto fast-moving and micro-vision, and firmly sat in the first position of daily active users of domestic short video apps.
Third, the development trend of Tik Tok
It is not difficult for careful readers to find that Tik Tok has now opened to some accounts 15 minutes of video duration. Behind this action, it shows that the user's behavior has changed greatly.
When short videos just became popular, 10 ~ 15 seconds easily filled the user's fragmentation time. At that time, users mainly had two major pain points: First, they didn't have enough time to watch long videos; Second, the traffic is not plentiful. Short video just solves these two problems.
But the latest big data shows that more than half of users mainly use short videos after lunch or dinner and before going to bed at night. There are fewer and fewer users who use short videos on the way to and from work and between classes. This shows that with the popularity and application of mobile Internet, users tend to brush short videos in a certain period of time, and it also shows that short videos are playing an increasingly important role in people's daily life.
The 5G era is coming, and short video will usher in great development. Files that originally needed to be downloaded by 1 hour only took a few seconds to download.
High-speed network environment will bring users a smooth viewing experience; Rich traffic packets will make users no longer worry about insufficient traffic, but watch it whenever and wherever they want.
More and more scene interaction technologies will be applied to short video scenes, such as popping up corresponding interaction options during short video playback, which will greatly optimize the user's experience in the interaction process and increase the user's stickiness. With the development of VR technology and naked-eye 3D technology, the future of short video has more and more imagination space.
In terms of commercial realization, the functional grafting between platforms will help users to buy relevant foods, learn various online courses, "plant grass" and place orders to buy various online celebrities ... The short video of vibrato will become a new huge source of income for content creators.
What's more, the threshold for making vibrato short videos is very low, and anyone can pick up their mobile phones to create them at any time. With the support of powerful algorithm mechanism, any video may become an explosion and get millions or even tens of millions of traffic. To become an online celebrity overnight does not necessarily require the operation of an online celebrity brokerage company, but everyone can do it.
The era of national Tik Tok has arrived!
Tik Tok can make everyone have traffic. By seizing the traffic, we can seize the opportunity of this era. This is a great event involving all the people. Playing Tik Tok will become an indispensable new skill in this activity.
Maybe you are a newly graduated college student and want to know the operation method of new media through Tik Tok. Maybe you are a short video operator of a company, and you want to run Tik Tok well and realize promotion and salary increase. Maybe you are a new media entrepreneur and want to create a new business model through Tik Tok; Maybe you are unemployed or retired and want to earn some pocket money by running Tik Tok ... No matter who you are, running Tik Tok well can help you change your life and even your life.
This book is the key to the Tik Tok era. Here, you can learn the secret of Tik Tok attracting users, you can learn the latest skills and gameplay, you can know the secret of getting millions of traffic, you can master the production method of millions of fans, and you can find the most suitable way to realize Tik Tok.
Now, the door has been opened, welcome your Tik Tok era with open arms!
Tik Tok Basic Knowledge Video 3 6 Short Video Beginners Shooting Skills
1, try shooting with vertical screen.
When we watch online dramas or variety shows, using landscape mode can bring a better viewing experience, but short videos are different. The short video itself divides the user's fragmentation time, and the vertical screen viewing experience will be better. So when shooting short videos, you must shoot vertically and in full screen. Of course, some short videos that pursue creativity will also be shot in horizontal screen, but after all, it is a minority.
2. Choose a lively and clean background.
In addition to some creative short videos with unique styles, ordinary short videos should choose a living and clean environment. Life-oriented scenes will be more close to the people and more likely to arouse users' emotions. And a clean environment can give people a comfortable viewing experience. All kinds of sundries, such as hotel LOGO and messy furnishings, should not appear in the shooting background.
3. Pay attention to the choice of lighting.
Pay attention to the surrounding scenes when shooting, and don't be too dark or overexposed to avoid giving people a bad viewing experience. Especially when shooting short videos of characters, we should pay special attention to the choice of indoor lighting to avoid the appearance of yin and yang faces of characters.
4. The use of special effects pendants should be reasonable.
Many small video apps provide many pendants and special effects. The role of these special effects pendants is to make short videos present better effects, which will affect the effect of the works if they are misused. And there are not many pendants, as long as they meet the short video content.
5. Pay attention to the position and font when adding subtitles.
Some short video creators like to post-process the video content, and the most common way is to add subtitles. But there are two points to pay attention to when adding subtitles: First, don't add subtitles where the author information is displayed; Another point is that when adding subtitles to video content, you can use ordinary bold and song style, and try not to use fonts with distorted strokes.
6. The natural comfort of characters is the best.
When shooting short videos of people, many short video creators like to dress themselves up as online celebrity faces, but they don't know that too many online celebrity faces are difficult to leave memories for the audience, and may also cause uncomfortable feelings. In addition to special needs, for example, some fashionistas may wear some bright theme makeup. But overall, fresh and natural makeup is the best. In addition, it is necessary to pay attention to clothing modeling and try to maintain the unity with the overall content style.