I have experienced many years of experience in the management of milk tea brand joining, and now I will make a discussion on this issue. To open a tea shop, the preparation work is the most important. This is also the biggest difficulty for people who want to enter this industry at present. As for the management after opening the store, I think there are only two words: intention. The domain preparation work of a tea shop is mainly divided into the following steps: 1. Industry analysis. To have a certain understanding of this industry, don't just look at the superficial phenomenon and think about doing it, or think that you can do it when you see friends or others doing well. Some things can't be copied (some stores are very popular, do you have its location? Some stores have a prosperous business. Can you manage it? Some stores have a very high return rate. Can you do the quality? Some shops make a lot of money. Do you know how many storms it has experienced? ), men are afraid of entering the wrong line, and women are afraid of marrying the wrong man. That's the truth. When you analyze the basic trend and market of this industry clearly, then make preparations for the next step. Second, analyze yourself. As the saying goes: know yourself and yourself, and win every battle! It's not that simple to talk about it here. 1, first of all, we should analyze our own personal management ability, domain transport ability, personality and mentality to see if it is suitable to be the owner of a store. This is very important! 2. Secondly, evaluate your immediate environment: First, the support of your family; The second is economic ability (see how much investment you can make, whether it will affect other existing businesses or industries, and don't know that milk tea can't be eaten as a meal only when there are tea shops left. ）； The third is the ability to resist risks. 3. Finally, the positioning of career strategy is how to develop after you open this store (many people are blind at this point and love to dream unrealistic dreams). Third, analyze the industry situation of the place where you want to open a shop (that is, know your future enemies or strategic partners), which is to know yourself. Be sure to use actual data to illustrate the situation. This will take a certain amount of time, energy and financial resources. I hope that friends who want to open a shop will not save this work. Fourth, the basic conditions for opening a store are prepared. 1, do you know anything about technology? 2. Can the equipment be purchased? 3. Can raw materials be purchased and convenient for supply and demand for a long time? 4. Do you want to join or create your own brand? Fifth, find a shop. Looking for shops according to their own investment ability and competitiveness, we should not only see the current situation of shops, but also estimate the future development. It is necessary to evaluate the level of berth consumption, and it is not advisable to invest heavily in places with low consumption; Similarly, places with high consumption should not invest low. There is also whether there are peers nearby or around, what is the price and quality, and if there is no competition in the shop you are looking for, is there any possibility of competitors in the future? Especially those investor who are short of funds. In the calculation of win-loss balance, there is a piece of data for pavement: the rent should not exceed 15% of the average minimum turnover. 6. After finding the pavement, you can determine the product menu. According to the store's consumption level, consumption habits and consumption culture, the product menu of the store is positioned. When the menu is determined, the planning and design of publicity materials can be carried out. Seven, store decoration. This is also designed and decorated according to your investment quota, consumption level and product collocation. The style of decoration should be in line with the consumption power, and it is comfortable, hygienic, concise and generous. Pay special attention to the flow design of the bar, design the program according to the product demand and equipment, and consider the space needed for product advancement and equipment addition as much as possible while operating smoothly. It also includes the layout of water and electricity and the requirements of hydropower power (I met a shop owner who always said that he would jump, so I went to have a look, ah, the total equipment of 10KW, and the power supply was only 3KW, so it would be strange not to jump). Eight, talent recruitment. Many people were very happy when they first became bosses (ha, they finally became bosses! ), sober up, you can't be careless in recruiting people. You'd rather be stupid than too smart, because too smart is easy to turn your back on your bones. Position the number of people according to the possible workload of the store, and use as few relatives as possible. This involves human resources, so I won't go into details here. 9. Equipment for making money. This is also purchased according to the product menu. Good high-quality equipment can make more high-quality products and improve speed and efficiency. Even my current store can't make more and better products because of the equipment. I have met many people who ask how much it costs to open a tea shop. When I said 10 thousand to 100 thousand, the other party said: you don't understand. I can only say that I don't understand. Store equipment should be matched with the store's hydraulic power, especially in the small pedestrian street area, and it is necessary to consider finding another kitchen to coordinate. The equipment for making money should be basically synchronized with the store decoration. Ten, when the decoration to 7788, you can enter the raw materials (equipment should have been in place). When all the raw materials are in place, it is also the time when the decoration is completed. At this time, the recruitment of personnel is basically in place, and product debugging and operation training can be carried out. Operation and technology are two different things. The general operation is fool-like, that is, the assembly of products that have become semi-finished products. The technology is the preliminary brewing work of semi-finished products. Technology is mainly controlled by the boss or his cronies. If you are a franchisee, you will also implement this step in this way. I remember that a certain milk tea brand in Taiwan Province clearly specified that the boss must bring a close friend or husband and wife together when negotiating the joining instructions. Eleven, the product can be commissioned after debugging, and it can be divided into internal commissioning and external commissioning. Trial operation can carry out the division of labor of employees and be proficient in procedures to improve speed and efficiency. At the same time, prepare for the opening. Twelve, auspicious opening and publicity. (many people understand this, so I won't say much. The next step is: manage with heart. Besides, milk tea technology is here, and I want to talk about what is the real milk tea technology. According to what I have learned, the current milk tea technology has begun to be divided into many schools, which are complicated and chaotic. Since the introduction of milk tea from Taiwan Province to the mainland, many patterns of milk tea have been developed. Now the seasoning technology of milk tea in Guangzhou, where I live, has been combined with the requirements of wine blending technology, and I also pay great attention to the improvement in this respect. Because it is a qualitative leap and an artistic enjoyment to apply the wine blending technology to drinks (especially milk tea). If someone tells me that it is an artistic enjoyment to drink a cup of milk tea at a street stall, I believe that the stall owner will soon leave at a loss. To learn milk tea technology, the first thing is to learn to taste all kinds of milk tea. To understand the real so-called milk tea, we should first explain it from its main ingredients. Its main ingredients are: milk powder, tea, sugar, water (and ice), spices (including pearls in bubble tea). Don't underestimate every unit element here. Take water as an example. The taste of milk tea made of different water is very different! You use tap water? Or mineral water? Or mountain spring water? Seawater? Filter water (one filtration? Two filters? Three, five and eight filters? ）？ So is ice, and the process of making ice will also seriously affect the quality of each cup of milk tea. When you know the raw materials of these ingredients like the back of your hand, and understand their principles and changes and applications, then you really begin to understand the technology of milk tea. To know more is to know the basic ingredients and characteristics of raw materials of a large number of manufacturers (hehe, is it difficult? The manufacturer's, don't hit me, is this a fact? ）。 The so-called methods of how to cook and mix milk tea taught by popular online manufacturers or franchisees won't tell you this. I'm dizzy! Is that technology? When you look at the ingredient list of milk tea, you will find that the milk tea technology you learned is worthless. According to the requirements of wine blending technology, to make a cup of delicious milk tea, you should basically know the following points: 1, learn to taste milk tea; 2. Formula of raw materials; 3, seasoning amount and time; 4. Application of equipment and seasoning temperature; 5, seasoning techniques; 6. Preservation of milk tea; 7. Packaging requirements of milk tea; 8. Changes in milk tea (including sample change and qualitative change, such as pulling flowers). ）。 Therefore, if you recognize the franchise company's chain mode and want to get the real milk tea technology, you should ask whether it provides the above technical methods and whether it dares to take you to know the taste and composition of its peer competitors' milk tea; If you encounter some so-called free milk tea technical training, you should know whether it teaches you these basic things or just sells some raw materials to fool you; If you encounter the milk tea technology of fee-based training, you should ask clearly what level its technology has reached?