1, and urge XX to achieve 8 million sales in Xiayi within two years, and form a first-class or second-class leading brand locally;

2. Establish the sales channel of XX in Xiayi Health System;

3. Create a replicable model market and lay the foundation for the expansion of XX;

4. Explore a truly two-way benefit model for the cooperation between manufacturers;

5. Collect resources for the development of the company and distributors, and guide consumers to drink high-quality liquor;

6. Fully display the brand image and corporate image of XX to the society.

Second, the time and requirements:

This plan is a one-year market operation plan, which requires operability, comprehensiveness, flexibility and creativity; In line with the fundamental starting point of leaving a mark, let Xiayi market become a golden place for X ××× and dealers!

Third, the reasons for expansion:

After the investigation and analysis of the liquor market in Xiayi County from June/KLOC-0 to June 20, and after the research of the company's top management, it is unanimously believed that Xiayi can be the company's key model market for several reasons: First, Xiayi market has a large consumption of liquor and a large population, which is a county with a good economic level in Shangqiu area and has consumption capacity; Second, the positioning of the products launched by the company is consistent with the consumption level of Xiayi, and the price is in line with the local purchasing power and clothing store projects; Third, according to the present situation and development trend of China liquor market, the consumption market of middle and low-grade liquor in the future will mainly be in the county-level market, and the consumption potential will be great with the improvement of rural consumption level; Fourth, at present, the tertiary market has not been taken seriously by some large liquor enterprises, at least few of them are fully operated by the company, which reduces a lot of resistance for some medium-sized liquor enterprises to expand in the tertiary market, and the success rate of market operation is relatively large; Fifth, after investigation, many terminal bosses reported that because some brands with earlier listing time have been sold transparently, they don't want to sell any more, and they really want to have a new brand to sell, which is a good opportunity to cut into the market; Based on the above favorable factors, Xiayi is the key model market of XX, and must win the Xiayi market!

IV. Resource requirements:

As a model market of the company, Xiayi's importance and influence on the company are obvious. In order to win this battle, the company will increase investment in manpower, material resources and financial resources. The details are as follows:

(1) Personnel:

There are 646 terminal networks in Xiayi. According to the division of channels, at least 1 person is responsible for each category. Such as supermarkets, supermarket chains, community stores and township stores; At least 7 salesmen are required to be responsible for the division of township areas and hotels. In addition, there should be at least 20 promoters, 1 head of promotion, 1 head of overall control, and a total sales team of not less than 29.

(2) Material resources:

1, it is necessary to rent at least one facade and a house as office space for work.

2, equipped with a vehicle to operate the market, is conducive to carry out market work, improve work efficiency.

3. Make enough promotional items with different patterns to promote product sales.

(3) Funds:

In the process of expanding the market, there will be certain expenses, such as the appearance of vehicles. Customs expenses, entertainment expenses, publicity expenses, promotion expenses, daily expenses, etc. (The amount is divided according to the plan)

V. Market expansion

First, channel construction:

(a) product introduction period:

The first stage:

1, products: According to the mainstream consumption grade of liquor in Xiayi market, the company plans to put in three categories of ten ××××× liquor first, one is pure grain boutique boxed 45°500ml baking vase, and the other is OPS (new environmental protection village packaging of biaxially oriented polystyrene) 45°480ml；; The third is OPS250ml, with the specifications of boxed color box 1×6×500ml, OPS loaded 1×6×480ml, 1× 12×250ml. Wherein the box is provided with telephone anti-counterfeiting. The standard of liquor quality is implemented according to the national quality standard (all three products are based on this standard).

2. Price: factory price of pure grain products boxed 1×6=99 yuan/box, the hotel price is 30 yuan per bottle, and the business price is 25 yuan per bottle.

The factory price of pure grain craft OPS is 1×6×480ml54 yuan/box, the hotel price is 18 yuan, and the business price is 15 yuan/bottle.

OPS factory price 1× 12×250ml42 yuan/box, hotel price 5 yuan/bottle (tentative) over-priced 4.5 yuan/bottle.

3. Channels: hotels, supermarkets, the second batch of villages and towns, and some retail stores:

Hotel:

Class a stores:

(1) Chenghu Fishing Village 18, with more than 8 private rooms, and the goods are distributed in every store under the pressure of each hotel (all the people who have communicated in the early stage expressed their willingness to enter the wine). 500ML pure grain fine box and 480ML pure grain fine wine OPS box respectively. The way of display is: the boxes are lined up on the second floor of the hotel bar, and there are 2 bottles of each in the clothing store to increase the visual effect. If there are vacant seats in front of the bar, stack them with four boxes. This part is laid by the company in the early stage and supplied by the dealer in the later stage (the total amount is 90 boxes).

Model shop selection:

(2) In the six popular shops of Family, Chinese Garden, Jinweiyuan, Xiangsihai, Zhenyuan Spine and Sunshine Shop, each store company first stores 6 pieces of goods, namely 3 pieces of fine boxed goods and 3 pieces of fine brewed OPS. The display form is to put two bottles on the second and third floors of the bar in a prominent position. Put it up and down, OPS can put 3 bottles, which is in the shape of a product. These stores can stack the first four boxes in the store, two boxes of each. Choose "Family", "Chinese Garden", "Sunshine Shop" and "Fragrant Garden" as model stores. At the bottom of these model shops, two bottles of pure grain boutique boxed OPS will be displayed on the sideboard of each private room. The store entrance fee and bedding are invested by the company, and the model store operation is implemented by the buyout system, with a total amount of 60 boxes.

Class b stores:

In all B-class hotels in urban areas and towns, two kinds of fine OPS, 480ML and 250ML, are laid, and two pieces are displayed in each store. On the second floor of the bar, they are all placed in a line. Boxed beer is stacked at the top of all the beer stacking places or close to the beer stacking heads to attract attention and enhance the brand impression.

CD shop:

In the early stage of CD stores in the urban area, OPS250ML wine was laid, and the display mode was that each store put 3 bottles in the place where the wine was placed, and the distribution volume of each store was 2 boxes. The stacking standard of boxes was stacked near the ordering place.

Shang Chao:

Stores, supermarket chains, suguo supermarket, Bingjing Supermarket, Likelong, Hualian and Tianguan all enter, that is, 500ML pure grain products are packed in boxes, and 480 ml and 250ML pure grain products are packed in OPS. The display standard is: put 3 bottles in each category on the middle floor of the supermarket shelf near the third bottle at the entrance, which is lined up in a row. On the container stacking head, the standard of horizontal stacking of four boxes is adopted for each category in the first ranking of liquor stacking head area. Let the big characters in the box face the eight entrances to the wine area. OPS480ML and 250ML are close to the box in the shape of goods, so as to increase the scale of shelf display, and all three stores are loaded according to this standard. Bottom standard per family 12 boxes. Community roadside supermarket: If there are two storefronts in the community and roadside, each store will enter the store in full category, namely, boxed 500ML, OPS480ML and OPS 250ML. The display standard is to display in an L-shape from the end facing the door on the middle floor of the wine display area in the store. The display quantity is 3 bottles in each category, and 3 bottles in OPS480ML and 250ML are arranged in a finished font, which are arranged in sequence. As for stacking heads, empty boxes are placed on both sides of the store door, and real boxes are used in the store, which is placed in the nearest position to the store door (the specific location is determined according to different stores). The first batch of market quantity is 3 boxes for each store and category.

Community retail stores: Due to the limitation of their sales capacity, only two categories are selected to enter these stores, one is OPS480ML, and the other is OPS250ML. Two bottles of two products are arranged on the shelves of each store, and two boxes of stacking heads are placed at the door of the store.

Two batches of villages and towns:

Six villages and towns were selected from 26 villages and towns as the company's products, which led to the strategic explosion point of the development of the village and town market. Each village and town chose a hotel and a second group of merchants with strong strength. These six towns are Huiting, Station, Guodian, Wang Ji, Jiyang and Huodian. The method of loading goods is to give all kinds of goods to each township in two batches, and the bottom of each store is three boxes of each sample. In the second batch of stores, 3 bottles of each category are placed on the shelves, lined up in the middle, and the boxes are stacked on both sides of the store door, at the outermost end of all liquor stacks. Township hotels are directly supplied by the second batch of villages and towns, and the quantity is Class B stores. Each store enters the store in all categories, and two bottles are placed at the bar in a straight line. The boxes should be close to the bar and piled up. (Note: At least two products will be added to the second batch of villages and towns before 1 1 month, and the price is 40-60 yuan per box).

The above is the operation method of XX wine in the process of marketing. This work is carried out by the company's business personnel and the dealer's business personnel. Strictly follow the principles of cleanliness, diligence, neatness and timeliness in the marketing of the above channels. That is, a net must not leave dust on the product in all terminal channels; The second diligence means that the salesman should be diligent in his legs, hands and mouth during his work; Three neatness means that the products of all companies are displayed neatly on the shelves in each terminal, and the stacking heads should be neat, conspicuous and prominent, and the network digital is also crazy about medical advertisements; Fourth, timely distribution means timely delivery, ensuring delivery within 20 minutes in the urban area, and timely handling of terminal problems, and solving all problems within 24 hours.

3. Channel supporting promotional materials: materials: store signs, banners, X-stands, red lanterns, bullet cards, murals in private rooms, ashtrays and kettles.

Support method:

Hotel:

Class a stores:

Hang a 6-meter red banner in front of each store after the goods arrive at the hotel, hang big red lanterns outside the point door, and put X-display stands at the entrance of the hall and the stairs, with at least 4 X-display stands in each store; Each private room is equipped with murals, kettles and ashtray promotional items.

Class A model shops: It is planned to take "Family", "Chinese Garden", "Jinweiyuan", "Fragrant Four Seas", "Zhenyuan Spine" and "Sunshine Shop" as the first batch of model shops. These six shops will put a rainbow door in front of the store for 3 days, with four X-display stands in the lobby, one X-display stand on the stairs of each floor, and small red lanterns hanging in the corridor of the floor, and private rooms.

Class B stores: For stores that have no store signs or are old, they are given free store signs according to the size of the store, and banners are hung on the door, kettles, ashtrays and wine cups are equipped in the private 500ML, and two kinds of X-display racks are placed in the lobby, one for pure grain boutique boxes and one for OPS.

CD stores: Hang a banner (3.3m) with the same size as the storefront at the door of each store, and make a light box with the company logo in the main color of the company. Post a 4-piece POP on the wall of each counter in the store and match it with a kettle.

Chenghu fishing village: make a street sign at the entrance to the fishing village, and hang red light boxes on both sides of the road with iron wires. Hang lanterns on both sides of the private room door of each store, hang murals in the private room, and put an X-display stand in the private room of each store with ashtray, wine set and kettle. Put six rainbow gates in the fishing village when listing. (Time is this day)

Township hotels: each hotel hangs a banner, and POPs are posted in each private room. At the door of the store, 6-8 banners are hung according to the size of the store.

This part of the work is completed by the company, dealers and advertising companies.

Shang Chao:

Stores and chain stores in the city:

In the channels of Su Guo, Hualian, Bingzhonghong, Likelong and Tianguan, banners are hung outside the store, X exhibition stands are placed at the entrance of the store, and 16 double-sided printed color pages are placed on the pile heads, and China Internet enterprises explore the secrets of creating wealth (reproduced), and elastic cards are pasted on the shelves of supermarkets. The elastic cards are made in the form of football or cartoon characters of World Cup (the content can be printed to cheer for XXX stars)

Community stores and roadside supermarkets:

Banners are hung in front of each store to make a batch of light boxes, the color of which is the same as the main color of the company. The women's clothing wholesale network, with the specification of length 1m× width of 0.6m, has the content of "10××××× genuine direct sales stores", which is awarded jointly with industrial and commercial quality inspection. If there is no store move, do the store move, and also stick a bullet card on the shelf; With an x-stand.

Two batches of villages and towns:

For the first batch of the second batch of key shops in villages and towns, if there is no signboard in each shop, the company will make a shop move. The right side of the hotel with signboard will be hung with the same light box on the roadside in the same city, and the color printing banner and lanterns will be hung in front of the door. At the same time, banners crossing the street are hung on the main roads of towns, and colored flags are inserted in front of the shops.

Community retail stores:

POP is posted on both sides of the front door of each store, and banners are hung on the head of the store.

This part of the work is also carried out by the company and dealer business personnel together with the advertising company. In the creation of channel sales atmosphere, we should also strictly follow the principle of refined, standardized, eye-catching and unified communication. Division, classification and grouping point responsibility system.

4. Promotion: It is an important factor for the successful start of the market to use some activities and methods that can attract consumers' desire to buy in the initial stage of product introduction. 36578 Small Business Network started my rich life. According to the information obtained from the last investigation report, I planned the promotion activities from three aspects: first, promotion activities, second, promoters, and third, promotional products, targeting consumers, waiters and channel owners in the promotion objectives; There are several strategies to implement these three tasks, namely, trio, four coherence and five promotion. The details are as follows:

1, trio:

First, when the product goes on the market, we will hold a weekly compensation activity in free goods. The way is: 250ml packages will be given to all terminal stores in Xiayi for one week, and banners will be hung at the door to explain. In order to prevent gifts from being intercepted by the terminal as profits, a control measure, brand women's wear, should be introduced. There are two ways to supervise. First, we ask the promoters to recommend it to the customers in the stores above Class A, saying that the hotel gives it to the guests free of charge, which can leave a sense of trust to the guests because the hotel recommends it. Second, BCD stores are based on recycling bottle caps, and all of them are sent out for compensation, and then 4 bottles are sent to the hotel owner for free.

Second: when the products enter the hotel, you should vigorously promote drinking 10×××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××× The key point is the limited operation, and strive to create a market atmosphere in the short term.

Thirdly, the prize-winning activity of unpacking is launched before the Mid-Autumn Festival, that is, five prizes are set in the box before the Mid-Autumn Festival. The highest prize is a refrigerator worth 3,000 yuan, a ring of second prize 1500 yuan, a watch of third prize 500 yuan, the fourth prize, two boxes of pure grain boxed 160 yuan and a box of fifth prize OPS.

2, four coherent:

The first company: cooperate with the hotel to engage in the evaluation of outstanding waiters, set awards and standards, and award prizes from 10××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××

The second company: jointly launch a business skill appraisal activity with Shangchao, involving business level, service awareness, product knowledge (not limited to liquor) etiquette, etc. The way is to print questionnaires, which will be held in all stores at the same time. Whoever wins the first, second and third place will be awarded prizes and certificates by XX (mobilizing all terminal sales factors).

Third Company: The company will organize a second batch of wine sales competition, and the network digital is also crazy. When the medical advertisements are racing around, those who have repeatedly sold 10×××× 1 000 before May, 2007 will be awarded a motorcycle of 5,000 yuan, an air conditioner of 3,000 yuan for 800 pieces, and a prize/.

The fourth company: set up a customer award, which is carried out in all hotels at the same time. Any customer who patronizes for five times and drinks at least one bottle of 10×××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××

3. 5. Advance:

The purpose of this step is to subdivide the consumer groups, a way to add emotional recognition, so that consumers can have feelings for our brand on the one hand, and on the other hand, consumers with different consumption habits and levels can buy our different wines, as follows:

Once in the group of teachers in Xiayi, the county education commission launched a Teacher's Day condolence gift-giving activity, and the gift-giving products were memorable, such as a beautiful wedding photo album with the corporate logo of 10×××××, and the standard could be 20×28cm.

Second, during the New Year's Day, a gift-buying activity was held, that is, everyone who bought pure grain in boxes was given 4 bottles of Mengniu pure milk. Buy OPS480ML and send 2 bottles of Mengniu pure milk; The time is one week.

Sanjin joined the brand women's clothing in the Xiayi Public Security Law System. During the New Year's Day in 2007, the company produced a batch of special wines, named "Warm Heart Wine" and presented them to the families of these staff members.

4. In all towns and villages, families who have been admitted to universities in 2006 can get two bottles of celebratory wine (government units only) at all sales points with the admission notice.

Fifthly, as long as there is a wedding in each administrative village of the township, anyone who buys our 10×××× wine for a wedding banquet can provide 300 paper cups for drinking glasses free of charge, and provide the couple with a gift of 100 yuan as a gift (which can be made uniformly).

Each step of these three strategies will draw up another operation plan to ensure the effectiveness of the activities.

Sixth, brand building

In the Xiayi market, the first conference promotion, the second outdoor combination, the third media communication and the fourth promotion activities are divided into four parts.

(A) The first part, conference publicity (market preheating)

First meeting:

Before the product goes on the market, the company held a brand presentation meeting in Xiayi City, giving a comprehensive and systematic introduction to the political and business consumer groups of the city on the reasons why XX operated Xiayi County, the company's business ideas and market operation strategies. The meeting was held in the following form:

Meeting time: June 2006 18 at 9: 00 am.

Conference theme: 10×××× Xiayi brand briefing session

Participants: leaders of Xiayi County Party Committee and county government, leaders of various functional departments, media representatives, distributors, marketing experts, company leaders, key customers, consumer representatives,

Venue: Kongzu Hotel, Xiayi County

Conference scale: It is planned to invite 300 participants.

The atmosphere of the meeting was created: there were colorful banners, hydrogen balloons, rainbow gates and 50 banners hanging across the street in the main street outside the meeting. Shangqiu Daily was invited to interview the whole meeting, and Xiayi County TV station recorded the whole meeting live, and broadcast it in the form of news that night for a week. In addition, a week before the meeting, the company's advertisements were broadcast on the county TV station at a high frequency of 10 times a day, accompanied by words.

Key points: A training on how to successfully operate liquor in the tertiary market will be arranged in the venue, and winemakers will be invited to explain the brewing process and liquor quality control.

Second meeting:

The company will hold another signing ceremony of strategic cooperation partner in Xiaba County on July 8, 2006.

Meeting time: July 8, 2006

Venue: Kongzu Hotel, Xiayi County

Meeting content: Sign cooperation agreements with local distributors and key second-batch merchants of travel companies.

Participants: leaders of local government departments, representatives of media and businesses, and company leaders (200 people).

Creating the conference atmosphere: 50 banners crossing the street are hung on the main roads, the media are invited to cover the whole conference and broadcast it in the form of news, and local government leaders are invited to speak. The publicity briefings inside and outside the venue are arranged on the same scale and hosted by the company. 　　

(B) Part II: Outdoor Combination (Building Market Atmosphere)

Invest in six kinds of outdoor media, namely, billboards on lamp poles of main roads in Xiayi, banners on main roads crossing the street, billboards on buildings in busy areas, township buses, urban taxis and walls of main roads in villages and towns, as follows:

1, main road light pole billboard: it will be placed in the east section of Xianfu Road 100. The time of publication is from May 26th, 2006 to May 26th, 2007.

2. Street crossing banners on main roads: In addition to the 150 street crossing banners released in the company's three meetings, the company will also release at least 50 banners on the main roads in urban areas during festivals and new products, and the release time will not be less than 10 days each time.

3. Billboards for buildings in prosperous areas: The company plans to select a billboard with an area of 150 square meters at the turntable of Xianfu Road and Kongzu Avenue as the communication carrier of the company's brand image for one year. (August 2006 to August 2007).

4. Township buses: Advertise the car bodies of the whole buses on both sides on the buses going to 24 townships in Xiayi. Each township plans to make at least 1 car from September 2006 to September 2007.

5. Taxis in urban areas: The company will select 50 Alto taxis in good condition in urban areas. After the taxi advertisement is released, the glass will be released by the method of single-penetration and full-paste. The time is from October 2006 to April 2007, and the time is 6 months.

6. Wall of villages and towns: In 2006 1 1 month, the company will put 6000 square wall advertisements in red on both sides of the main road leading to villages and towns in Xiayi for one year.

(C) Media mix

7. TV advertisement: The company will put a 30-second TV advertisement in the prime time of Xiayi TV Station from June 20, 2006 to June 20, 2007, and jointly sponsor some special topics, public welfare activities, hot reports and so on.

8. Newspaper advertisements: Shangqiu Daily is selected to publish at least 20 quarter-edition print advertisements throughout the year, and 20 soft-text advertisements of corporate culture are published in consecutive editions. The delivery method is: twice a week during the listing period and three times a week during the peak season; In the form of hard advertising and soft text cross-delivery.

Advertising language:

Main message: Ten ×××× Chinese wine towns

Haoqu Haoshui Brews Good Wine

Special language of the briefing session: Ten ×××× Xiayi Brand Briefing Session

Auxiliary slogan: drink ten times to fulfill your dream of going abroad.

Ten ××××, the taste of hometown.

Xxxx Xiayi Strategic Partner Signing Ceremony and Launching Ceremony of Product Free Week.

Fashion feeling OPS packaging new taste

Ten ×××× will wait for you to go home.

Seven, market maintenance:

The health of the market and the smoothness of channels are related to the quality and speed of product sales. In terms of market maintenance, it is carried out with the attitude of health care doctors to enhance the vitality and functionality of channels. The most common problems in the market are: 1. Uneven distribution of benefits; Second, chaotic prices; Third, the light season alternates. The solution is as follows:

Uneven distribution of benefits: this is the imbalance of benefits distribution between dealers and the second batch of merchants in the main channel; The main reason is that the price and rebate fee are intercepted. To solve this problem, we should start from two aspects. First, we should adopt a clear price through the policy of the head office, and the manufacturers should directly support the terminal and directly issue material rewards; The second is to send personnel to communicate and supervise in time.

Indiscriminate pricing: It is mainly reflected in the fact that smaller terminal stores and big stores have less indiscriminate pricing. In this respect, we will implement price control rewards, give material rewards to terminals that do not confuse prices, and send salesmen to pay irregular visits to supervise.

Alternating between off-season and peak season: In the off-season from July to August this year, we will first create a brand image of XX in Xiayi, and in addition, we will organize a training meeting on liquor and sales skills, in the form of inviting the owners of various terminal stores and the second batch of merchants in towns and villages to participate, with the company and distributors each bearing part of the expenses and taking the form of free lunch.

In addition to these main problems, brand agents should often send business personnel to pay regular visits to their respective responsible areas, communicate, tally goods and collect competing information.

Eight, market management

I. Personnel management:

There will be three types of staff in Xiayi market: 1, salesman, 2, promoter and 3, shopping guide. The following measures shall be taken for the management plan of these staff:

First, the implementation of performance appraisal system, according to three different types of work, according to the requirements of the work to develop a target appraisal system, from the target completion rate, attendance rate, work attitude, creativity and other assessment standards. Promote the enthusiasm and effectiveness of the staff, and formulate different incentive measures to combine them.

Second, implement the conference system, and plan to implement four meetings: regular meeting, weekly meeting, monthly meeting and annual meeting. Regular meeting is to summarize the daily work and arrange the next day's work, and solve the problems in the day's work in time; The weekly meeting is a summary of the work of the week; The monthly meeting is a monthly assessment. To encourage advanced and backward; The annual meeting is the work plan for the next year after summing up the annual sales situation of the market in Xiayi, and the clothing store will join. Use the power of the meeting to make the sales staff work with vitality and passion, and adjust the mentality of the sales staff.

The third is the form and process. Tables focus on sales plans, daily, weekly and monthly sales reports, etc., to control the working conditions of salespeople. The process is to prevent the disconnection of links in the working process of salespeople, so that the work in each stage can be interlocked and circulated smoothly.

Fourth, build up feelings. All salespeople in Xiayi record their birthdays, parents' birthdays, hobbies, etc. One by one. Every holiday, they will give gifts on the honor of X ×××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××

Second, the cost management:

This is mainly the management of market input cost, which starts from several key links. The distributor's input and the manufacturer's input are separated, and each expense is paid according to the agreed percentage rate, and the two sides do not owe each other or advance. In three occasions, that is, the borrowed expenses, such as entrance fees and advertising fees, must be paid in accordance with the contract, and there must be a formal tax invoice, and if the expenses are too large, they must be transferred to the account.

Third, channel management:

Here, we should focus on the key links, focusing on dealers, hotels, supermarkets and towns.

1, the prevention and control of cross-shipment between dealers can be dedicated to or codes, and the corresponding punishment system can be formulated.

2. Shangchao focuses on stacking and display, which are regularly maintained by shopping guides and salesmen, and standard methods for display are formulated.

3. The hotel focuses on managing the comprehensive quality of promoters, starting with regular training, and vigorously improving and guiding their work efficiency.

4. Strengthen the management of the sales and delivery of supermarkets and hotels, and control the sales status mainly in forms by regions, points, classifications and stages.

4) Promotion activities: The company will organize a roadshow team to arrange some popular programs and brands in Xiayi County, and perform advertising performances irregularly in the county square during festivals. And circulate in 24 towns and villages to perform with local dealers at the gathering time. Create a brand image of ××××× to consumers from an emotional point of view.

The above advertising must be strictly standard, standardized and conspicuous, and cannot be biased, oblique, fuzzy or damaged; In advertising materials, it is necessary to select excellent materials and highlight grades.