April 20 Mango TV new debut, the whole station the same day broadcast volume of 2 million.
April 26, "Flowers and Teenagers" was broadcast exclusively on the whole network, with 2.2 million broadcasts on the same day of the first phase.
On June 28th, the network's one-day independent users exceeded 10 million.
On July 01, the total number of video broadcasts of "Where Dad Goes 2" exceeded 100 million.
July 02 Mango TV HD Pad client completed the iOS and Andriod version of the launch, to realize the wonderful content of the three screens in one.
July 05, the number of hits on the website exceeded 170 million in a single week.
July 22 Variety and TV series channels were revamped and launched, and the site's single-day VV exceeded 30 million. Breaking the week-to-week slump, all seven days of the week up.
July 26, "Fancy River and Lake" started shooting, opening the era of self-produced drama.
August 24 The second self-produced drama "Golden Red Bride" started shooting in Beijing. Mango TV has invested a total of tens of millions of dollars in self-produced content and has taken a solid step forward.
August 30 Mango TV and TCL launched a co-branded TV set - TCL Mango TV+ Internet TV. This is the first co-branded TV set launched by an Internet TV licensee and a TV manufacturer, with a planned annual production of one million units.
On September 06, MangoTV exclusively live streamed Brilliance's Beijing Mars concert, creating a new era of O2O multi-screen live interaction for celebrity concerts. More than 400,000 users on the MangoTV platform realized real-time viewing, creating several new industry records.
On September 09, MangoTV app4.0 was officially launched, representing MangoTV's continued efforts on mobile terminals to strengthen its content advantage.
September 12 Hunan TV, Mango TV both **** the same investment of 1 billion yuan all for the creation of 2015 weekly boutique drama, annual domestic 208 episodes of drama. Each episode investment in 4 million yuan. Expected to start joint investment work later this year.
September 26 Mango TV (PC) movies, TV series, animation channels synchronized on-line, marking the increasingly rich and complete content system.
October 11, Mango TV in the Golden Eagle Festival Interconnection Ceremony, as the viewpoint of the new media integration and development of pioneering representatives, Mango TV, along with the People's Daily Client, surging news, Cbox CCTV video and audio together won the "cross-border integration and innovation award".
On October 16th, Mango Hi Q M3, the first y customized set-top box for Mango TV Internet TV, was launched.
On October 17th, MangoTV was the first in the industry to launch the "VIP WeChat Payment" function, which upgraded the user's interactive experience with a brand-new concept, and opened up a new direction of payment for Internet TV.
On October 20, Mango TV's first variety show, "The Idol", was launched on the Internet: the show shares the lives of celebrities in a witty and interesting way, subverting the single mode of traditional talk shows.
October 30 Mango TV first investment meeting held in Beijing: Mango TV 2015 annual advertising investment meeting was held in Beijing, the investment meeting to "together - see good times" as the theme, officially released to the outside world Mango TV 2015 development strategy, advantageous content resources and content marketing layout.
On November 1, Mango TV's self-produced drama Gold Medal Red Queen was officially launched on the air: the drama brought together a group of high-quality post-90s youthful idols such as Xu Lu and Han Chengyu, and the drama's premiere received more than 10 million hits over the past two days, and the "Made in Ma Lanshan" has become a new label for the network's self-produced content area entertainment.
On November 8th, Mango TV will broadcast Cao Ge's concert live in ultra-high-definition exclusively on its Internet TV network.
November 15, Mango TV won the "China's most brand influential media website": the seventh China Brand Media Summit Award Ceremony was held in Changsha, and Mango TV won the "2013-2014 China's most brand influential media website", which is highly recognized by the industry, and the brand influence is becoming more and more popular.
On December 12, 2014, the official YouTube channel of China's Hunan TV, operated by Mango TV, was awarded the 2014 YouTube Best Orchestration Award at the 2014 Google Annual Awards Ceremony held at the Cultural and Creative Building in Taipei.
On December 25, 2014, Mango TV was awarded the "2014 Variety Annual Emerging Enterprise Award" by Variety Newspaper.
December 31 Hunan Satellite TV New Year's Eve concert in Guangzhou International Sports and Performing Arts Center grand opening, Mango TV integration of high-quality resources across all platforms, give full play to the advantages of the integrated media, the first in China to launch a new model of five-screen network creative interaction.
2015In January, MangoTV won China Mobile's "Best Brand Business Partner Award" and "Best Business Marketing and Publicity Award".
On January 7, the launching ceremony of the MangoTV online and offline brand flagship stores was held at the Winter Pink House.
January 9 Mango TV full platform to deepen the resource advantage, the exclusive launch of the "being winter powder floor", "preparation for T2 area", "singer mutual theory" and other self-produced derivatives of the column, and every Friday to invite the "I am a singer 3" heavyweight guests to participate in the winter powder handshake will be the activities of the winter powder, winter powder can be through the PC terminal, the mobile client to leave a message, interaction, Mango TV connects the line on-line and offline, the whole platform of the exclusive network interactive The first time I saw this, it was a live broadcast.
January 12 Following the success of the live broadcast of the U.S. People's Choice Awards, Mango TV continues the excitement, exclusive live broadcast of the Golden Globe Awards ceremony in Hollywood.
On January 17th, MangoTV's "Year One" online integrated marketing was honored with the "iworld2014 Interactive Marketing - Gold Winning Marketing Award".
On April 24th, the 6th Golden Mouse - Digital Marketing Summit and Digital Marketing Competition Awards Ceremony was held in Beijing, and the much-anticipated Golden Mouse Digital Marketing Competition awards were finally unveiled. In the highly competitive 2014 video integrated marketing awards, Mango TV Bright Moslem's "Year One" in-depth marketing case won the silver award, and Changan Yuexiang V7's "New Year's Eve Concert" cross-screen integrated marketing case won the bronze award, which stood out from more than 600 participating projects, and the marketing capability of Mango TV's platform once again gained authoritative recognition in the industry.
On September 12, 2015, the "2015 Adplus" conference organized by Ad Gate was held in Beijing. Mango TV, which specializes in the development of innovative advertising products and technologies, stood out from the crowd of video websites and won the only video industry award at the Adplus conference, the annual video advertising technology innovation award, once again demonstrating the strength of the top Internet video media in China.
At the end of October, the industry's 10th Avery Jinrui Marketing Award was announced. After the selection process, Mango TV's case of "Yili's online title "Happy Camp 2015" stood out from more than 700 entries and won the "2014-2015 Jinrui Marketing Award - Best Online Advertising Case Award in the Creative Category".
On November 4, the annual marketing innovation benchmark award "Plum Blossom Marketing Innovation Award" ceremony, which attracts the attention of the Internet and advertising marketing community, concluded in Shanghai, and the finalists and winners of the individual awards and annual awards were announced one by one. Mango TV won the Bronze Award for "Marketing Innovation Team of the Year" with its marketing project team for the exclusive online title "Happy Camp 2015", fully demonstrating its integrated marketing strength.
On November 21st, the 3rd China Interactive Marketing Trend Forum and the 2015 China Interactive Marketing Academy Award Ceremony, co-sponsored by the National Advertising Research Institute, the School of Advertising of the Communication University of China, and Media Magazine, was held in Beijing. Mango TV won the 2015 China Interactive Marketing Academy Award in the category of Creative and Communication Case Awards with two high-quality cases: "Wu Tai Gan Kang & Mango TV "I am a Singer Season 3" and "伊利每益添&芒果TV "2015快乐大本营".
On December 3rd, the 3rd China Internet Audiovisual Conference was held in Chengdu, with the theme of "Innovation and Change in the Era of Big Video", to share experiences in media integration, industrial innovation, content creation and public entrepreneurship, and to discuss the future of the Internet audiovisual industry. In this comprehensive industry event with the highest specifications and largest scale in China, Mango TV won double awards. Lv Huanbin, Secretary of the Party Committee and Director of Hunan Radio and Television, Chairman and Secretary of the Party Committee of Hunan Radio and Television Group Co., Ltd, was elected as the "2015 Internet Audiovisual Person of the Year", and Mango TV realized leapfrog development under the impetus of the strategy of Taiwan-network convergence in 2015, and won the awards of "Innovative Team of the Year for Taiwan-Network Integration" and "Innovative Cases for Taiwan-Network Integration of the Year" in a single stroke.
2016May 29, 2016 "Youth Youth Gala" Guangzhou district audition press conference was held in Guangzhou Yuexiu District Crowne Plaza International Hotel, marking the 2016 "Youth Gala" hosted by Star Movies and co-sponsored by Hunan Satellite TV International Channel, Golden Eagle Cartoon Satellite TV, Mango TV and other co-sponsors of the broadcast of the 2016 "Youth Gala", the Guangzhou district audition May 29 officially launched. On May 29th, the audition for the Guangzhou competition was officially launched. Mr. Zhang Jingyao, Chairman of Guangdong Tianying Assets, and Ms. Tang Yonghong, Director and General Manager of Baili Yuan, attended the launch.
2017On September 27, Mango TV and LeTV Super TV officially announced that they had reached a strategic partnership and held a signing ceremony in Changsha, Hunan. It was said at the meeting that Mango TV will join the Open Eco strategy of LeTV Super TV, and its sets will be logged into the entire line of LeTV Super TV models in the near future, and LeTV will open up its platform capacity rights to promote Mango TV services.
2018October 10, "Mango up" Mango TV network big movie cooperation conference was held in Beijing, Mango TV announced the official entry into the network big market. Huang Shuo, general manager of Mango TV's large membership center, proposed that in order to provide a better one-stop service for online movie producers, "Mango TV will implement the 'Super 4S service' in four aspects: open IP, open platform, resource integration, and ecological empowerment".
SoftwaresMangoTV is the only Internet video platform under Hunan Radio and Television, providing HD video-on-demand services for all TV programs of Hunan TV, and synchronously pushing popular TV dramas, movies, variety shows, and music video content, as well as part of the synchronous live broadcast of the TV network. Mango Games is the web game platform of Mango TV.
New Interface Design
Simpler interface, faster interaction
Mango's unique experience
The most popular variety shows on the market
Support for offline caching
Seamless multi-platform synchronization
Multi-platform synchronization, uninterrupted excitement
ConvergenceMango Unicom is the strategic plan of Hunan Radio and Television Station for the convergence of Mango TV, and Hunan Satellite Television, which has been implemented since April 2014, with Mango TV as the convergence medium and Hunan Satellite Television as the resource base. Since late April 2014, Hunan TV's original program content is no longer distributed externally on the Internet copyright, and all its own copyrighted content is only broadcast on its own platforms such as online video, IPTV and Internet TV, etc. The copyrighted content is treated as a cost investment, and short-term interest management is changed to strategic value management, so as to fully build Mango TV's Internet platform."
The policy starts with the innovative TV program "Flowers and Teenagers", and gradually extends to seasonal programs such as "Singing Battle", "Metamorphosis" Season 8, "Where's Daddy Going Season 2", "Year One", and popular TV dramas such as "A Different Kind of Beautiful Man" and "Shenzhen Sharing Story", which transforms the advantages of exclusive content into a huge pull on online users.
In 2015, Mango TV will fully launch the exclusive broadcast strategy, the whole network exclusive broadcast Hunan TV all the strongest IP content, including the classic column "Happy Camp", "Tian Tian Xiang Shang", the ace column "Where's Daddy Going", "I'm a Singer", the newborn column "We all love to laugh", "Flowers and Teenagers" and so on, the market value of more than 1 billion of the exclusive broadcasting resources settled on Mango TV, is bound to further The video industry is bound to be further stirred up, and the distribution of the customer base will be further changed.
TV version updateOn July 04, 2019, the version was updated to 6.4.0.