Themed marketing for breakfast restaurants can be done in a number of ways.

Here are a few of those ways that come to mind.

The 1st way is from the food itself.

For example, when certain ingredients are in season, launch a limited-time sale, for example, when pumpkin is in season, do a variety of pumpkin-related breakfast, such as pumpkin buns, pumpkin cake, pumpkin pie, pumpkin pudding and so on, everything related to pumpkin, as the theme of the main food. And because the season doesn't last very long, it gives consumers a sense of limited time to hurry up and buy, because if they miss it, they may have to wait until next year's time. This theme of marketing is very commonly used in Japan, for example, they will launch limited edition food with various cherry blossom flavors, cherry blossom ice cream, cherry blossom cookies, cherry blossom chocolates during the cherry blossom season. So it's great to apply this approach to themed marketing for breakfast stores.

Another kind of theme marketing can start from the story, both ancient and modern.

For example, the King's Pie is a traditional treat for celebrating Epiphany in France. Legend has it that the Three Wise Men of the East, Garspard, Melchior and Baithazar, were led by the twinkling star in the sky to the manger where Jesus Christ was born to celebrate the birth of the Son of God. The tradition is now known as "King's Day" and is celebrated by sharing a cake called King's Pie.

The last type of themed marketing recommended is to incorporate some holiday features.

For example, at Christmas time, there are some exclusive Christmas foods in foreign countries. Like Stollen (Stollen) bread is the German Christmas must have the traditional bread, Stollen high sugar and high oil, the preservation period is relatively long, can be preserved for 1 month, and the flavor of the bread with the preservation of time gradually changes. Therefore, Germans often buy it 2-3 weeks before Christmas to savor its flavor.

Now basically every month there will be festivals, Tanabata, Valentine's Day, March 8 Queen's Day, Labor Day and so on can be based on the characteristics of these festivals to come up with the theme of marketing, so that the characteristics of the food itself combined with these festivals, but also to allow consumers to be more interested in participating in the activities of the breakfast store.

The above are three, I think more practical breakfast store theme marketing, I hope to help you.

Theme marketing, as the name implies, that is, around a specific theme business strategy, some of the larger restaurants, called theme restaurant. Theme restaurant business model is mainly for group meals, in the form of packaged external marketing (holiday parties, anniversary celebrations, hometown associations, company dinners, family gatherings, etc.).

Breakfast business, in addition to high-grade hotel breakfast buffet and Hong Kong, Guangdong region of the morning tea restaurant, most of the small and medium-sized restaurants. To be made into a very influential theme restaurant, difficult. Generally made into a specialty restaurant on the line. But you can learn from the theme restaurant ideas to marketing. Here are some ideas for reference.

The theme of the restaurant's core for the "customer needs", we are based on different themes, to prepare the corresponding site environmental layout program, at the same time, to prepare a few sets of waiter service program, different themes, we have different environmental changes, different themes, we have different greetings and service content.

The essence of the theme is to create a specific cultural atmosphere and service features to attract specific customer groups.

Site layout

According to different themes, the site layout, at the same time, taking into account the compatibility of the layout materials, a lot of materials can be used in a number of themed parties to avoid waste, such as: flower baskets, banners, lanterns, wall decorations and so on. Then, in the design of a few special decorations featuring the theme, the TV inside the cycle of joyful blessings of light music, etc. In short, the overall environment should first of all to create an atmosphere that echoes the theme, the most important point is that people attending the meeting can feel that all of our service personnel today only for their services, do not receive other guests of honor and class.

Auxiliary functions

For example, the design of idyllic style rest area for guests to temporarily rest, rest area, the layout of the signature wall, the use of instant posters in the form of instant posters, to encourage guests to sign the message, on the one hand, is to leave a good memory of the moment, on the other hand, to pass their own information, to obtain more opportunities for friendship, business, fellowship, and for us, this is not only the restaurant and the For us, this is not only a wall of interaction between the restaurant and customers, but also a platform for us to master customer information, where we can easily obtain basic information about customers and establish a customer database, and at the same time, we can receive timely suggestions and comments from customers on restaurant services.

Humanized service

The so-called humanized service is to provide one-on-one service for individuals, we have to do in the restaurant, hotel service personnel training on the new content input, including cleaning staff, lobby staff, security personnel and kitchen staff, training content is to inculcate the first "theme restaurant First of all, the training content is to instill the concept of "theme restaurant" and business characteristics, so that everyone is familiar with the process and focus of service, at the same time, for different themed parties, we design a few different greetings and blessings language, we memorize, you can be in the guests into the lobby of the moment, you can get all the service staff unified greetings, and the greetings are directly targeted at the subject matter, often a sentence can be reflected, will certainly earn a good face in the face of the people. Will certainly earn enough face on the sense of vanity, our restaurant to give affirmation, and to ensure that he will have benign word of mouth spread

Specialties

We build the theme of the restaurant, the main purpose is to transmit to the customer a "new catering services, a new dining experience," with the characteristics of the service and humane to To complete our sales, we can also focus on marketing with specialty dishes. We ensure that the quality of popular dishes at the same time, but also to launch several different themes of the "theme dishes", such as playing the countryside card, the launch of the "hometown friends, strong feelings" and other dishes, the development of thematic dishes, the chef will be creative, the purpose is not to match the dish itself, but the name of the dish with the function of the topic. The purpose is not to match the dish itself, but the name of the dish is the function of the topic.

Target Customer Positioning

On the catering industry as a whole, all the public are our target consumer groups, where there are people, there is room for the development of the catering industry, because "food for the people," but the market pattern of change, so that "wine is not afraid of the deep alley However, the changes in the market pattern, so that the "wine is not afraid of the deep alley" era has passed, the precise marketing to be more competitive and vitality.

Marketing plan

In addition, the breakfast theme marketing plan is also very important. The principle of opening a breakfast store marketing publicity, mainly refers to the principle that we open this month to do a good job of marketing publicity in the store, as long as the opening of the first month to do a good job, there are enough customers to buy, identify with you, the back is very good to do.

1. a premise to do a good job of good products

Opening a theme breakfast store, do a good job of product quality is a prerequisite, no matter what store, the premise is to do a good job of product quality, product quality is not good, marketing activities to do a good job is useless.

Products are good, through marketing activities, your breakfast store can quickly gather customers over, so that business in a short period of time to achieve the effect of the fire; if the quality of the product is not good, the product structure is unreasonable, you do not do customers like to eat, marketing activities to do the more ruthless, the faster the speed of closure.

2. Good activities trigger the opening. We generally require that the trial 7 days, opening 7 days, through this two-week campaign, we can basically put the coverage of most of the customers to the door of the store to buy products.

How exactly does the trial campaign work?

We generally recommend that there are two options for a trial run, depending on your local situation. The first is, free trial for three days, buy one get one free for four days; the second is buy one get one free for seven days.

Why try 3 days, this method is very good. Think about it, when your peers open, the most you can do is buy two get one free, buy one get one free, and you can do it for free to eat, is not going to make customers feel incredible.

3. Good service second purchase

Opening a theme breakfast store, through the trial opening of marketing activities, store coverage of the target customers, many people will be the first time to eat our products. Some customers will be shocked. Today, people are no longer short of money, eat breakfast in the breakfast store, all hope to eat good products, can eat assured products, so our theme breakfast can be a big hit assured breakfast theme.