Recently, Mr. Fan, a sub-brand of Chinese fast food "Country Base", has attracted wide attention. Netizen Mr. Xia said that he was suspected of eating "lymph meat" in the takeaway of "Mr. Fan" in Xialu District, Huangshi City, Hubei Province. After the complaint, the store took the initiative to contact itself, but it was all a threat.
According to xiaoxiang morning herald, on June 5438+065438+1October 16, the reporter learned that the shop involved was Mr. Mi from Hangzhou West Road, Xialu District, Huangshi City. The reporter called the store several times and found that it had been turned off. The staff of the Xialu District Market Supervision Bureau told the reporter that a special class has been set up to investigate.
Image source: video screenshot
The market supervision department has been involved in the investigation
According to the online recording, the other party asked Mr. Xia what industry he was in, and Mr. Xia said he was a student. So, the other party began to "educate" Mr. Xia: "Young man, don't touch the cheese in the restaurant. I can accompany you to the end. I'll tell you this. If you follow me to the end, I will use the company and the law. Never mind, never mind. " Moreover, the other party also made a request: "If no problem is detected, you must apologize to us and apologize to our brand. We will bear all the problems. "
Image source: video screenshot
This recording has aroused the anger of many netizens, and some media commented: "The cheese of consumer rights cannot be shaken."
Xiaoxiang morning herald reporter learned that a review website shows that this is a newly opened new store. The reporter repeatedly called the store and no one answered, and then turned it off. However, before the store staff responded to the media, they said that they had received complaints. At present, the store is not clear for the time being and needs their feedback to the company. The company has been involved in the investigation to help solve the problem. At present, we can't reply what kind of meat to use.
Image source: screenshot of takeaway platform
According to the news of "Yellowstone on the Cloud", netizen Mr. Xia broke the news that he was suspected of eating "lymph meat" in the takeaway of "Mr. Fan" in Xialu District. The market supervision department attaches great importance to it, and has set up a special working class to conduct comprehensive supervision and inspection on the food safety situation of the store, and will handle it according to the inspection results according to the law and regulations.
According to Jinan Times, on the morning of 16, the reporter tried to contact Mr. Xia himself and found that the private message function of the account had been closed, all the contents had been emptied, and no one answered the phone left by the merchant.
It is understood that lymph meat usually refers to the meat of the neck, throat and trachea of animals without glands removed, which may contain toxins, so it is not suitable for eating. 165438+1October16th, the reporter of the new yellow river contacted the local market supervision department, and the staff told the reporter that they had taken samples for inspection on the day they received the report, and they would handle it according to the test results.
Relying on Mr. Mi's expansion, rural bases seek secondary listing.
Compared with Mr. Rice involved this time, it is obvious that the name of "Brother Brand" Xiangcun Ji is louder. As early as 20 10, it landed on the New York Stock Exchange as "the first share of Chinese fast food". On that day, its share price closed at $26.45, nearly 10 higher than the issue price. However, its share price has been falling all the way, so the rural base has not slowed down the pace of expansion by choosing 20 16 after active delisting. Around 20 18, there are more than 500 rural shops, Mr. Fan 100. 65438 This year1On the evening of October 25th, HKEx disclosed that the rural base submitted an application for listing Hong Kong stocks, and updated its prospectus in August to speed up the expansion again. According to the prospectus, the company plans to open 80 to 100 rural restaurants and 100 to 140 Mr. Mi restaurants in 2022; In 2023, there will be 140 to 160 rural restaurants and 200 to 240 Mr. Mi restaurants; In 2024, 140 to 200 rural restaurants and 200 to 280 Mr. Mi restaurants will be opened.
As of May 3, 2022, there were two fast food brands under the Rural Base Group, namely, direct-operated restaurants 1 146, including 564 rural bases and 582 Mr. Fan. Official website, two brands, shows that rural bases are directly operated stores, and Mr. Mi accepts franchisees.
However, all franchisees are faced with a common problem, that is, how to effectively manage franchisees. Earlier, Xiao Mingchao, a business trend observer and founder and CEO of Zhimeng Consulting, said in an interview with the New Yellow River reporter that on the one hand, enterprises should form a value and interest bundle with franchisees, on the other hand, the franchise model specially tests the management level of the headquarters standardization system. If an enterprise wants to go further, a standardized management system that matches it is essential.
It is worth mentioning that the two brands under the rural base implement differentiated development. Specifically, rural restaurants are mainly based on the brand of Sichuan cuisine, 90% of which are located in Sichuan and Chongqing; Headquartered in Shanghai, Mr. Mi specializes in small bowls and dishes in the surrounding areas of the business circle. In addition to Sichuan and Chongqing markets, he also has deep cultivation in Shanghai, Hubei and Hunan markets. According to the financial data, as of May 3, 2022, Mr. Mi's revenue was 9160,000 yuan, and the rural base was 875 million yuan. Mr. Rice has caught up with Big Brother in income.
165438+ 10 16, the reporter of New Yellow River called the official of Xiangcunji Company on the exposed food safety issues, management issues and joining matters. The staff said that they would arrange someone to call back later, but no reply was received as of press time.
According to the statistics of catering industry observers, at present, the number of closed stores of rural brands is greater than the number of newly opened stores, and some rural restaurants have used Mr. Mi's weighing model. It remains to be seen whether the future rural companies can turn losses into profits under the brand of Mr. Fan, but the management shortcomings exposed in this process have to be paid attention to.
Extended reading:
Today's Pingtan | Merchants threaten to question the college students who sell lymph meat: How hard the mouth is and how empty the heart is.
"Young man, don't touch the cheese." This sentence is not from the arrogant and cool overbearing president in the TV series, but from the mouth of a fast food brand.
Weibo screenshot
165438+1October 12, Huangshi, Hubei Province, a college student ordered a takeaway and found suspected lymph meat. Subsequently, the college student applied for a refund and complained. 165438+1October 14, college students received calls from merchants and were threatened. Related videos and recordings have sparked heated discussions.
"If you discuss this with us, we will use the company and the law." On the phone, the merchants were tough and arrogant.
Although it is impossible to determine whether this piece of meat is lymph meat at present, and I don't know whether the merchant is careless or intentional occasionally, in the face of consumers' doubts, it is wrong for the merchant to put pressure on consumers with company brands and laws.
Lymph has the immune function of devouring germs and viruses, and contains a large number of viruses and pathogens. If you eat sick lymph meat, it will have a bad influence on human health.
When consumers question that the dishes contain lymph meat, the merchants do not find out the facts and solve the problems, but think of the people who solve the questions first. How guilty is this?
Comments from netizens
In life, it is not uncommon for such shops to bully customers. Before, some graduates rented a house, which was broken by an intermediary company. When the graduates consulted, they were told by the intermediary: "Wait for the lawyer's letter."
In the face of consumers' doubts, if you don't reflect on yourself and respond positively, you can only say: You think too much.