Over the past ten years, Simak has made remarkable achievements in market network construction, brand communication, product research and development, team building, etc. Especially in the "second venture" in 2001-2005, Simak initially set up a modernized operation management, standardized marketing and sales management, and standardized marketing and sales management. Modern business management, standardized marketing, optimization of industrial structure, capital operation and human resource management five platforms, for the cause of Westmead laid a solid foundation for development.
Facing the new round of China's economic peak and the economic tide of Beijing Olympic Games, Cemex has a clearer understanding of the branding, localization and internationalization strategy it follows, and it has become more determined to base itself on the Chinese market, and has set its sights on the confidence and determination of oatmeal and cereal health food. In the 2006-2010 development plan, Cemex will extend its products from "hot oatmeal" to "cold cereal", and establish three marketing centers in Pan-Yangtze Delta, Pan-Beijing Delta and Pan-Pearl River Delta. The three marketing centers of Pan-Yangtze Delta, Pan-Beijing Delta and Pan-Pearl River Delta will play the role of point radiation through the formation of the economic circle of the developed city groups, and drive the overall improvement of the performance of the national market of Cemex.
At present, Cemex has built two industrial parks in China: Guilin Cemex Industrial Park and Hezhou Cemex Industrial Park, and formed a product research and development and information center with Guilin, Beijing and Guangzhou as the core.