What is the theme of Dragon Boat Festival?

Planning scheme of supermarket Dragon Boat Festival

<; P> Activity time: May 26th, 27 to June 5th, 27 <; P> Theme of the event: Dragon Boat Festival Shopping Carnival * * Giving gifts and offering true feelings

<; P> The fifth day of the fifth lunar month, commonly known as "Dragon Boat Festival". "Five" and "noon" are connected, and "five" is also a positive number, so the Dragon Boat Festival is also called Duanwu, Chongwu, Duanyang, Zhongtian and so on. It is a traditional festival of the Han people in China. This day

<; P> The essential activities gradually evolved into: eating zongzi, racing dragon boats, hanging calamus and mugwort leaves, fumigating Atractylodes rhizome and angelica dahurica, and drinking realgar wine. It is said that eating zongzi and dragon boat racing is to commemorate Qu Yuan, so after liberation, the Dragon Boat Festival was

It was named "Poet's Day" in memory of Qu Yuan. As for hanging Acorus calamus, Folium Artemisiae Argyi, smoking Rhizoma Atractylodis and Radix Angelicae Dahuricae, drinking realgar wine is said to suppress evil spirits 1. Store layout

1. Off-site layout

1.1 each marketing store shall make a banner and hang it at the * * store.

1.2 The doorway shall be decorated with balloons, which can be hung or arched.

2. Indoor layout

<; P> 2.1 The main purpose of the shopping mall is to decorate the special area and coordinate with the reasonable layout of goods.

2.2 For the key layout of the main passage, balloons can be used for suspension (see attached figure).

2.3 The special area can be hung with zongzi into shapes (such as Happy Dragon Boat Festival, etc.)

Second, commodity promotion

<; P> 1. Commodity display: During the promotion period, each store should put 2-6 zongzi piles in the main channel; All stores are required to use freezers to display various brands of zongzi in a large area during the promotion period, except for freezers on the third, fourth and fifth days of May

Each store should put 2-6 zongzi piles in the main channel for sale; On the day of Dragon Boat Festival, under the condition that the quality and sales of zongzi are not affected, stores can net-bag zongzi weighing about 1-2 Jin into several packages (note that the package is difficult to unpack, so as to avoid customers from unpacking and reloading), mark the price and hang them on the shelves of stores or in places where customers can easily see them, so as to stimulate customers' desire to buy and promote the holiday sales of zongzi; Require artists in all stores

<; P> And make creative display and atmosphere arrangement (such as carving dragon boat with foam board around the zongzi p>< head)

2. Special sale of goods: during the promotion period, zongzi and other holiday-related goods (such as rice wine, frozen food, drinks and other foods, transparent soap, bath lotion, insecticidal water, mosquito-repellent incense and other supplies) are on sale at special prices;

3. Commodity requirements:

3.1 No less than 2 items of related promotional commodities (15 fresh foods and 5 fresh foods);

3.2. Commodity prices are generally lower than the market price;

3.3. Choose goods with lower prices for similar goods;

3.4. Please refer to the following items for all commodities related to the Dragon Boat Festival (red font is the key recommended commodity):

Food category

Bulk zongzi packaging zongzi packaging glutinous rice bulk glutinous rice ham with red beans

Green beans, sesame, spiced powder, pepper, white sugar, p>< and red dates

Edible oil, sesame oil, shrimp meat, yellow wine, red wine, rice wine and chicken essence

Glutinous rice wine sweet wine beer wine red heart salted egg preserved egg salted duck egg chicken egg

Fresh

<; P> Pork belly \ chicken \ beef \ shrimp \ bean products \ soup \ laver \ red dates \ candied dates \ red bean paste \ baking soda powder.

Iii. group buying business

<; P> 1. There are many customers giving gifts during the Dragon Boat Festival. Visiting local government departments and trade unions in advance and indicating their intentions can increase the sales performance of marketing stores.

2. Before the Dragon Boat Festival, the * * Department organized SMS delivery to customers in various regions, and wished a happy holiday in advance.

3.** Stores give a gift worth about 1 yuan to children (under 18 years old) whose birthdays are Dragon Boat Festival and Children's Day.

Marketing activities

<; P> Activity 1

<; P> Theme of the event: Flying Dragonflies and Dancing Dragonflies, Walking in the World

Activity time: May 25th-May 31st, 27 <; P> Activity content:

<; P> Where shopping in the * * supermarket is over 36 yuan (shopping over 28 square meters is enough), if shopping in 37 yuan, you can get a Dragon Boat Festival Zongzi.

Send 2 zongzi when shopping in 38 yuan, and so on, with a maximum of 15 zongzi, that is, 15 zongzi can only be given when shopping in 51 yuan.

Operational items:

<; P> 1. Five days before the event, the marketing store will prepare all the relevant materials for the event, and put posters at the door for publicity.

2. The activities are arranged to be operated outside the venue. Customers exchange the cash register receipts, and the person in charge of exchange recycles the receipts exchanged by the customers, and registers the account table.

There are two kinds of zongzi, one is cooked and the other is immature, so customers can choose by themselves. < -F? eI2 R

4. After the event, if the marketing store uses goods, it can go to the headquarters for reimbursement (cashier's receipt and customer registration form).

Subtotal cost: (omitted)

Activity 2

<; P> Activity theme: * * Eat (wrap) zongzi to show your skill

<; P> Activity time: May 31, 27

<; P> Activity content:

<; P> During the activity, customers who shop in * * Shopping Mall can sign up for the Zongzi Package Competition at the service desk of the shopping mall without any amount, and also have the opportunity to get a generous gift. The good opportunity should not be missed.

Operational items:

<; P> 1. 5 days before the event, the poster of the marketing store was placed at the door for publicity, and a customer registration form was made for registration. (see attached table)

2. The day before the event, the marketing store will prepare the prizes and materials needed during the event. In addition, * * stores can choose one of them (making zongzi or eating zongzi).

3. Competition rules: The dumplings can be divided into single group and double group, and the zongzi eating competition can be divided into single group. After the contestants are ready, the host will announce the start of the competition, and a special person will be responsible for timing. The time is about 3 minutes. The competition can be divided into 2-3 rounds, and the final champion will be selected.

4. You need to prepare zongzi leaves, glutinous rice, rope, candied dates, scissors, plates, buckets, spoons, aprons, disposable gloves, paper towels, stopwatches and tables one day in advance. (Material configuration: glutinous rice+ordinary rice+baking soda powder) Soak in water for 2-4 hours according to the ratio of 5: 4.5: .5, and calculate by half a catty per person.

5. To eat zongzi, you need to prepare cooked zongzi (meat zongzi, candied jujube zongzi), stopwatch, plate, water, etc.

6. On the day of the event, the * * store can make its own small banners and hang them in the event area, which can increase the publicity.

7. Prize setting:

The first prize will be a gift from 8 yuan, or a gift with the same value (milk, watermelon, etc.).

The second prize is a gift from 5 yuan, or a gift with the same value.

Customers who participate in the prize can get a gift worth 1-5 yuan, and the marketing store can arrange the gift by itself, regardless of the cost.

Subtotal cost: (omitted)

Activity 3

<; P> Theme of the activity: Happy June 1st Happy Exhibition

Activity time: from June 1, 27 to June 5, 27

<; P> Activity content:

<; P> All customers and friends under the age of 18 during the activity will have the opportunity to participate in the * * supermarket painting and calligraphy contest, and have the opportunity to win a grand prize. After the activity, the top 6 will be selected for the live demonstration contest, and the prize will be won again.

Activity slogan: Hello, dear customers, friends and children. In order to celebrate the arrival of Children's Day on June 1, * * Supermarket held a painting contest. Do you want to show your talents to everyone? If you want to, please hurry

Sign up at the * * supermarket.

Operational items:

<; P> 1. Store * * shall make a registration form five days before the event, and inform customers to contact Store * * one day in advance to show their works two days before the event. (Exhibition time is from June 1st to June 5th).

2. Appraisal of the top 1 works submitted by * * Store will be appraised by * * Division, and the top three will be appraised.

3. 6 days before the event, the marketing store posted posters at the entrance of the mall to promote and enhance participation.

4. The salespeople of * * stores will display the works in a unified way after collecting them, and the * * department will conduct appraisal to get the top three best stores.

5. In the second stage, it is necessary to explain to the top 6 customers, consult what materials need to be prepared, and prepare the seats as required.

6. Prize setting

<; P> One stage

<; P> The first prize is a gift from 1 yuan (the purchase price is around 8 yuan)

The second prize is a gift from 8 yuan (the purchase price is around 5 yuan)

The third prize is a gift from 6 yuan (the purchase price is around 3 yuan)

Encourage all participating customers to send a gift worth 1 yuan.

Subtotal cost: (omitted)

The second stage (selecting 5 stores for the competition)

The first prize is a gift from 2 yuan (the purchase price is around 15 yuan)

The third prize is a gift from 1 yuan (the purchase price is around 5 yuan)

Encourage the prize for a gift worth 2 yuan (the purchase price is around 5 yuan)

Subtotal of expenses: (omitted)