There are many methods of free draws in marketing activities, and the purpose of launching free draws varies, some of which are to promote customer purchases to increase the unit price, some of which are for publicity and promotion, and some of which are for the purpose of emotional bonding with customers. In my participation or see the lottery form can be divided into the following kinds:

1. forward this microblogging can be drawn

2. share the activity news to weibo circle of friends, sent to weibo friends, microblogging and so on can be drawn, generally in order to attract more people to participate in the activities, expand the scope of publicity.

3. Sharing the link to the campaign to collect praise can be drawn

4. Invite friends to help, can be drawn: Invite friends to help to help, to reach a certain condition, you can draw.

5. Carousel lucky draw, such as the following picture of the form, there are 3 times a day to draw opportunities.

The prizes are usually coupons, and a few are expensive electronics or other prizes. This is a sweepstakes on an investment platform designed to get you to invest after you get your bonus.

6. Smashing golden eggs to send a big gift: in fact, it is also a kind of deformation of the lottery, the essence is also through the probability of obtaining prizes.

7. Select cardboard draw

8. consumption can draw: when eating or shopping, to meet a certain amount of money can draw.

Like 1, 2 of the threshold is very low, the customer can rely on their own can be done directly, like 3, 4 of the threshold is on the high side, the need for customers to go to find a friend to help, to reach a certain amount of money can be drawn to the cost of social currency. Like 5, 6, 7 form is a kind of packaging of carousel lottery, the essence is still the same. Like 8 is a sweepstakes purely for the purpose of increasing the price per customer.

The form of the lottery will always vary, it is difficult to list down all the forms, but just remember that all sweepstakes are to achieve marketing objectives, and do not be limited by the form.

Answer: pray, invites you to pay attention to WeChat public number marketing flights, get more marketing knowledge.