Thanks to the teacher banquet planning program

The following is a thanks to the teacher banquet planning program by PQ I collected and organized for you, I hope to be able to help you.

Thanks to the teacher banquet planning program

First, the target market analysis

Teachers, and students **** more than a thousand days and nights, giving students lifelong use of enlightenment, give students understanding and tolerance, education students to set up a minute by minute accurate concept. The concept. In recent years? Thank you banquet? Very red hot. According to the survey: thank you banquet has become an ordinary family to organize the second largest banquet, second only to the degree of importance of the wedding banquet.

Second, the pricing strategy

1, the teacher appreciation banquet menu development, to take into account the menu and teachers linked to increase the celebratory atmosphere, in order to win the favor of students and parents.

2, for the high price of dishes, it is recommended to use the reduction and new dishes want to combine the approach.

3, thank you banquet (explained below) prices should be divided into high, medium and low grades, reasonably large consumer layer.

4, the price of other drinks and other services can be flexible according to the actual situation of the hotel changes (but for the hotel's net profit to develop).

Third, the marketing strategy

1, the production of specialized thank-you banquet packages, can be based on the actual situation will be? Thanks to the teacher feast? Sub? Ten years banquet?468 yuan / table,? The golden list banquet? 568 yuan / table,? Scholar and first banquet?668 yuan / table three grades, the name of the dish should be reasonably packaged, reflecting a strong. Cultural atmosphere (see annex for specific menu).

2, the top student and the first banquet, luxury invitation. Special invitation to the top students of the college entrance examination (arts, science each 1), converge on the hotel **** smooth future; gift each top student exquisite school supplies as a souvenir; gold list banquet (please leaders give full play to their contacts, production of invitations).

3, business interactions, gifts. The hotel united with other merchants, schools or suppliers, the use of? One to one? form, sign the reciprocal terms, *** with the preparation of coupons for the students. It is recommended to adopt the "win-win" principle. Win-Win The way, marketing, finance and company proactive participation.

4, the table has a gift, the field has a surprise. Where the hotel held a thank you banquet students, regardless of the amount of consumption, tables can get mouth cellar five years old 52 degrees white wine water bottle (worth 128 yuan / bottle). Where patronage of ten tables (including ten tables) more than the same grade of meal delivery table; consumption of five tables (including five tables) more than the delivery of souvenirs for students to study with and so on.

5, free parking, priority booking, free photo, free doctor's hat.

6, after the meal to give the teachers to participate in the banquet a beautiful gift (above the name of the hotel to be printed on the phone, address, website).

Fourth, advertising strategy

1, the hotel's main entrance to place some outdoor advertising (finished signs, banners, spray paint).

2, a combination of television, street banners and newspaper ads. Ad words:? A few years of teacher's kindness is unforgettable, a cup of wine to show strong feelings! To this peach blossom and plum fragrance, the bird of paradise hotel is proud to launch a thank you banquet (ten years of hard work banquet, the gold list banquet, the top and first banquet), to express a piece of Xinxin students grateful feelings.

Thank you banquet planning program

First, the background and objectives of the activity

? Ten years of hard work is pleased to be on the list, the Chamber of Commerce food to thank teachers?

After the high school exams, students will also have to enter the ideal university, the success of the students can not be separated from the teacher's hard work, gratitude is a Chinese virtue, thanks to the teacher dinner is also the students thank the teacher for teaching the most direct way of expression, the Chamber of Commerce Food Court timely launch of the thanks to the teacher dinner, not only in the off-season to enhance sales, but also increase the hotel to establish a culture of thanksgiving brand.

Second, the activity time

July 1, 2015 ---- September 30, 2015

Third, the activity program

1, the menu production

The production of special thank you banquet package, dish name after packaging beautification. Embodying a strong cultural flavor, in the arrangement of dishes at the same time, it is recommended that the appropriate addition of some of the new push dishes; in order to cater to the consumption needs of different levels of guests, the introduction of four different grades of thank-you banquet packages, packages are as follows:

Ten years of cold windows banquet 488 yuan / table

The gold list of the banquet 588 yuan / table

Hongtu Zhanyin Banquet 688 yuan / table

Scholar and the first banquet 888 yuan / table

2, complimentary preferential strategy:

1, each table is a complimentary four bottles of beer, a bottle of large bottle of fast food, fruit platter;

2, the seat of the free sound microphone equipment, background music

3, the seat of the person to take pictures, and to give the gathering photo (electronic)

4, with the university acceptance letter, can give school supplies Notification, a set of school supplies can be given

5, where the booking of the banquet 688 yuan / table, a one-time booking of more than 5 tables of customers, with the university acceptance notification

book, a gift to the university seat (province) of the train ticket (express) one; a one-time booking of more than 10 tables of customers, a gift to the university seat (out of province) of the train ticket (express) one.

Note: The above gift premise is not discounted in the food, does not include taxes, and does not enjoy the same time with the store's other promotional activities.

Four, the activities of the publicity strategy

1, the activities of the slogan: ten years of hard work is pleased to be on the list, the Chamber of Commerce food thank teachers

2, banner ads: Chamber of Commerce Gourmet City thanks to the teacher dinner booking in the hot (outside)

Chamber of Commerce Gourmet City wish you all the students, the future of the golden list of successes, the future is very bright.

Thank you banquet booking hotline: XXX (outside the high school)

3, electronic screen ads: ten years of cold windows happy list, the Chamber of Commerce food to thank teachers, the Chamber of Commerce Food City special Thanksgiving Thanksgiving Banquet, ten years of cold banquets: 488 yuan / table, the gold list Banquet: 588 yuan / table, the top and the first Banquet: 688 yuan / table, details, please go into the store to consult

4, SMS ads: The Chamber of Commerce Food City wishes all the county's schoolchildren to win the gold list, the future is bright, thank you banquet hot booking, booking and train tickets to give away, booking hotline: XXX (10,000)

5, outdoor airbrush ads: advertising messages, banquet packages, preferential policies, etc.

6, in-store advertisements: x-racks: advertisements, banquet packages, preferential policies, etc.

Kt version: thanksgiving, as well as Cultural atmosphere of the statement (10)

The trees owe their prosperity to the nourishment of the land, the success of the students owe their success to the hard work of the teachers

7, elevator ads: advertising slogans, banquets packages, preferential policies, etc.