What are the design methods for food posters? First of all, the posters we make are divided into commercial posters and art posters. Of course, for us, we all work for companies or customers, and they are basically commercial posters, so we need to understand some of the characteristics of commercial posters. What do commercial posters mean? A poster promoting a certain product or business service. When we make commercial posters, we need to consider the attributes of the product, the users of the product, and the objects of service. Only by making targeted designs that suit the project can we attract people's attention in a short time, thereby transforming ordinary users into potential potential users. What should customers pay attention to when designing commercial posters? The first thing you need to know is that poster designs with different themes need to render different atmospheres and central ideas. The layout of poster design reflects the image and beauty of the poster. The layout design needs to be both beautiful and well-organized. It needs to have its own characteristics to attract people. Users will stop looking at the poster you designed. Only by winning the user's attention can you have the opportunity to convert ordinary users into your own potential customers. Otherwise, all publicity will be in vain. A successful poster design cannot be separated from the poster layout. Structural arrangement and design, the layout design of posters needs to pay attention to the following points: 1. Poster layout design - simplified fonts. The current layout design trend is large titles, small articles, large pictures, and the masculine and straightforward beauty of clear outlines (block structure) , there are few twists and turns in the writing, it is not broken into parts, the font changes less, and the lines are thick and black. 2. Poster layout design - Sectionalization Information of the same level is divided into the same section. There needs to be appropriate white space between sections. Otherwise, it will give people a feeling of unclear levels, and the key points and goals cannot be seen. . 3. Poster layout design - "shelf display" to "display" poster information by category will also reduce browsing time and get the information you need from the layout as quickly as possible. Let me share my general steps for personal poster design: Clarify the requirements. No matter what we do, we must understand one thing before we start, that is, what to do? What's the purpose? As long as we understand these two points when doing things, working in this direction will generally not deviate from the theme and avoid revising the draft again and again. For example: if Party A asks you to design a poster, the poster is for a new product. Water bottle discount event, you can enjoy the discount during a certain time period. Given this information, we need to understand what this poster is about. The first point: we must understand that it is a new product, and it must be to promote the new product. Point: You must know that there are discounts, and you must amplify the discounts to attract users. Third point: You must understand the purpose, which is to promote new products and attract users’ desire to buy. Clarify the theme and style. Now that we know what to do and the purpose, we need to clarify the design next. The theme style direction, since we want to achieve the effect of promoting new products and promoting preferential activities, then we can’t dominate the scene, and we can’t just focus on one aspect. The characteristics of the new product must be amplified, and the preferential activities can play a role in attracting users. We cannot weaken the search for materials. After the design style is clear, we need to find suitable materials. We cannot randomly find a product picture. The product picture must express the characteristics of the new product. At least it cannot have missing corners and blurred corners, so it is also very important to choose materials. Be particular about it. After the materials are determined, you can start designing. Making a poster is nothing more than layout. Arrange it however you want it to look good. However, you must also pay attention to the theme being clear, having a strong sense of breathing, clear layers, and smooth reading. Case Analysis If we want to do a good job in design and have certain design thinking and typesetting skills, we must appreciate a lot of excellent cases in our daily life, so we must improve our horizons and see the resources we can see, whether at home or abroad. We must not miss it. When we appreciate works, we can't just look at them. Let's take a look at how to appreciate other people's excellent works. How to transform it into your own knowledge and apply it to your own design projects. The poster above mainly promotes food. The main image is centered and typed. The theme copy and other copy are aligned and typed in the center. Illustrations of chopsticks, cups, spoons and other decorations are added around it. The taste copy is written in handwriting to reflect the handmade feel of the food. The color is The combination of yellow and red reflects the visual impact of appetite.
The above poster mainly promotes food. The main picture is typed in the lower right corner, and the theme copy and important copy are typed in the top visual area. Chalk fonts are used to reflect the handmade feel. At the same time, simple illustrations are used as decorations for the atmosphere of the picture, enriching the picture and also enriching the picture. Reflecting the sense of handwork, the above poster is mainly to promote food. The lower right corner of the main image is typed, and the theme copy is written in handwriting to reflect the handcrafted feel of the food. The picture mainly highlights the food and the theme copy, and is satisfied with too many element decorations to highlight the main vision. Case practice Through the above case analysis, we will use case practice to help everyone better understand this technique and apply it to your actual work. Without further ado, let’s start taking action! 1. Copywriting Arrangement First, let’s take a look at the copywriting and the product pictures we got. The short copywriting is paired with an appetizing delicacy. Here we also design this poster in a way that reflects the sense of handwork. 2. The layout of the main picture is used here. To design this food promotion poster using a diagonal layout method, first we layout the main food image in a suitable position in the lower right corner of the screen. The visual effect of the main image should be slightly larger, because it mainly promotes food, so the food must be highlighted. Appetite, we choose vibrant orange as the background color. 3. Theme layout will stagger the theme copy up and down to make the picture more dynamic, and add some embellishment elements drawn with brushes around the main title. 4. Other copywriting will describe other The top of the copy is aligned and typeset in the upper right corner, while maintaining the vertical style with the theme to maintain consistency in reading. For the three labels describing food, we use a retro style as a design expression, which is more immersive and can better reflect the image of handwork. Price tags It is also a relatively important copywriting information, so we use the style of small bubble tags to highlight it. At this point, our main image and copywriting are all typed into the screen. Next, we can decorate the entire screen. 5. We use color to decorate the screen. Use block-like styles to frame the main image. The color blocks should be as random as possible to make the picture more friendly. This will also allow the user's vision to be attracted by specific color blocks and finally enrich the picture again. When there is a vacancy in the theme copy, we add an illustration style. The main picture gives the theme a more design feel, and under the main picture, a pair of illustration-style chopsticks are added to enhance the atmosphere, and some hand-drawn lines are added to make the entire picture more handmade. The main picture is also added to the background. Illustrations are used for decoration, and paper texture effects are added to make the whole picture more handmade. 6. Mockup packaging △Another typesetting method Summary Layout design is the most basic knowledge in our design. When we design, You need to analyze the temperament and tone of the project, and always remember the four major principles of layout design: alignment, contrast, repetition, and intimacy. At the same time, when appreciating excellent works, you need to analyze and summarize them, so that you can truly understand their meaning. Excellent features, and can be used reasonably in your own projects. Today I mainly share the techniques of hand-made food design. I mainly use handwritten fonts and illustration styles to enhance the atmosphere and give the picture a more hand-made visual effect. What materials are needed to make a food poster?
To make a food poster, you need food materials, photos, layout design, copywriting, final completion, and printing.
The methods used include: adding depth of field, microscopic elements, creating atmosphere, making drawings, segmented display, focusing on parts, combining illustrations, focusing on raw materials, and creative techniques.
Tips for making gourmet posters
The main title group should have a level of more than 3 levels, and the remaining information groups should also maintain a level of more than 2 levels. You can add English, seals, and dotted lines when optimizing. Face elements. Place the optimized information on the layout, then analyze the functions of the space and think about what elements can be used to solve the space.
Add a wooden board as inner space and protect the main title from interference. Note that when adding inner space, you cannot add element materials that are not related to the style or attributes of the main image. Place the background and add some shadows, and use shadows and backgrounds to create a relationship between the main image and the main title.
Add some ingredients and ingredients to increase the atmosphere, then brighten the main image area of ??the background and darken the four corners to highlight the main information and elements.
Finally, in food posters, use handwritten fonts and familiar elements as much as possible, and the background and main image should also be matched.
When seasonal delicacies become illustrations, have you lost the tradition?
When seasonal delicacies have become illustrations, have you lost the tradition?
How many young people can completely remember the twenty-four solar terms? I’m afraid they are very few. The ancients’ setting of the solar terms is extremely scientific, and some of the seasonal dietary changes are also very consistent with the Chinese people. Physical.
Nowadays, the twenty-four solar terms are gradually forgotten by young people, but there is such a young man who drew all the twenty-four solar terms into seasonal food illustrations. These illustrations won the German Red Dot Communication Design Award, bringing the As Chinese culture spreads, it also sounds a wake-up call for us:
On the day of the beginning of spring, Chinese people are particular about buying a radish to eat, which is called biting spring.
On the second day of the second month of the Chinese lunar calendar, when the dragon raises its head, there is a custom of eating dragon noodles.
It makes perfect sense to eat cold noodles during the summer solstice.
It is a custom in the south to eat grass jelly to relieve the heat in hot and humid weather.
After the summer of abundant food, there is nothing delicious in autumn, only hairy crabs.
Winter is coming, so it’s perfect to eat these high-calorie foods!
Due to heavy snow, meat can be stored for a long time, so there is bacon.
During the severe cold, you eat meat and other high-calorie foods every day to resist the cold. At this time, it is time to replenish the body's dietary fiber to balance the body.
What a wise summary. It can be said that without such wise summary by the ancients, our life today would not be possible.
Have you memorized the twenty-four solar terms? The Dragon Boat Festival has been taken away from us by sticks, but when we were filled with righteous indignation, we found that we didn’t even remember the twenty-four solar terms....
Tradition cannot be thrown away! We cannot let others help us remember and pass on our traditions!