(1) Pizza Hut is the world's largest pizza franchise chain, specializing in pizza and pasta. KFC mainly sells fried chicken, hamburgers, French fries, covered rice, egg tarts, soda and other high-calorie fast food.
Secondly, most of the food in Pizza Hut is more expensive than KFC. In China, KFC is generally a cheap and convenient fast food, while Pizza Hut is a luxury consumption.
(3) Then there are different consumer groups. Pizza Hut is mainly aimed at middle-aged people, while KFC's main consumer groups are students and young people.
Extended data
KFC and Pizza Hut belong to Yum! Brand. Delicious! Brands is the largest catering group in the world, with more than 35,000 chain restaurants and more than 654.38+0,000 employees in more than 654.38+0 countries and regions around the world.
So far, KFC is the largest and fastest-growing fast food chain in China. Because of its unique dishes and quality, it is deeply loved by consumers in China. China is recognized as the "most popular" brand in China, ranking in the top ten in the survey of the world-renowned AC Nielsen research company. KFC adheres to the strategy of "based in China, integrated into life" and implements the food hygiene policy of "balanced nutrition and healthy life".
Pizza Hut has won the favor of China consumers with the belief of "Pizza Hut" since it opened in Beijing 65438-0990. By the end of March 2008, Pizza Hut had more than 350 chain restaurants in more than 80 cities in China, with more than 65,438+0,000 employees, which undoubtedly made it the largest pizza chain in China. At the same time, the concept of "Happy Leisure" advocated by Pizza Hut in China has been highly welcomed by consumers, and Pizza Hut has become the first brand in the leisure catering industry.
Pizza Hut Happy Restaurant closely revolves around the theme of "happiness, leisure, fashion, taste and taste", and entertains customers with comfortable decoration, comfortable design, well-trained service staff, delicious and nutritious pizza, pasta, attractive snacks and fresh salads. Pizza Hut Happy Restaurant is an ideal place for friends and family to get together and enjoy a good time.
References:
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