Some Suggestions on the Development of a Team Meal; In recent years, the cultural tourism of Shanxi merchants has continued to heat up, and the number of foreign guests who come to travel together has increased significantly. The tourism market is hot and the tourism catering market remains high, which is a highlight of catering. As the capital city of Shanxi, Taiyuan has concentrated nearly three-quarters of Shanxi's economic and cultural industries. Taiyuan, with a history of 2,500 years of civilization, is located in Jinzhong, the most prosperous area of Shanxi merchant culture. The Liuxiang-Kaihua Temple section is located in the most prosperous area of this civilized city, and its unique advantages provide a huge business opportunity for a new tourism and catering market. With superior conditions, we need corresponding measures to make a concrete analysis of the present situation:

First, competitors:

At first, tourist restaurants were all tourist hotels, such as Geology and Mineral Hotel, Lakeside Hotel and Shanxi Small Hotel ... These hotels had their own room relationship, and their grades were not high. The standard was basically15-20 yuan/person. Emerging products, such as Kitchen God, Taste Jianghu, New Era and Fuke Building, may be operated by professionals, but they have many advantages. The All-Jin Guild Hall is the pride of our Jiangnan. She has grasped the essential problem, cooked Jin cuisine and played cultural cards, and the breakthrough point is in place. Just like this, the tourist meals in Taiyuan market tend to be all-Shanxi, but the only drawback is that the price is high.

Second, partners:

Travel agencies are the primary partners in the tourism and catering industry, and more than 300 travel agencies in Taiyuan are what we need to strive for. But to choose the right target market, our target market should be a professional travel agency with strength, large group and good reputation. The tour guide is the link between the hotel and the travel agency. It can be said that the operation is good or bad, and the mouth of the tour guide is very important. Take incentives for tour guides.

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Incentive measures are also imperative! Tourist hotels are also our partners, such as Discovery Park Hotel, Shengshi Hua Ting Hotel and Yinlong Hotel, which have always been very happy to cooperate with us, because it is more convenient to go shopping in the bustling urban area, which is the first demand of foreign guests.

Third, the professional team meal reception process

The difference between team meals and other restaurants is that it requires a fast pace, requiring the hotel from the manager down to the waiter to understand the preferences of the guests, the tourist sources and living customs, as well as the local agencies and tour guides. At the same time, it requires the kitchen department and the food delivery department to communicate the time of opening dishes and serving staple foods in time. Only when everything is well coordinated can the team meals be successfully operated and the opportunities for the next visit of the travel agency be won!

Fourth, improve the value of additional services

In the face of so many tourist restaurants, the competition is definitely fierce. The most ideal thing is to have your own fist products, and it is necessary for a restaurant to improve the additional service value!

1. Foreign tourists:

It's nothing new for Taiyuan, so whether we can have the simplest communication with it and simple practical English training is what we need to prepare at present.

2. Pasta performance and explanation:

Shanxi, as the kingdom of pasta in the world, has attracted visitors from all directions. If the production technology of pasta in Shanxi can be demonstrated to the guests on the spot, can there be no guests in this service? If the pastry chef's performance interacts with the scene, it will be icing on the cake! Therefore, the four major pasta performances in Shanxi are what we need to prepare at present.

3. Eat, live, travel, travel, buy and entertain:

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As a catering hotel, we only provide food for these major elements. What about other aspects? Since tourists have this demand, we should try to meet it. Nowadays, tourists are very disgusted that tour guides take themselves to shopping spots. If we take advantage of the characteristics of customers' shopping needs and don't like shopping with tour guides, we will launch several Shanxi specialties in the hotel, and I think there must be a market. Our packaging bags, spiced smoked fish and bitter buckwheat tea, including our three major holiday products, are the best shopping products. It would be better if we added some old vinegar, Fenjiu, walnuts and red dates.

V. Statistical analysis of data information

Are we interested in numbers? How many times does Longcheng Travel Agency come in a year? How much is the consumption amount? It's a bit confusing for us! Is China Travel Service worth signing? I don't know, but the financial data tells me that CTS can't sign the bill! We must be sensitive to numbers when we do tourism catering. What we need to do is to record the complete data of the tourism team we receive every day, including the name of the agency, time, place, tour guide, telephone number, tourist destination, and whether there are any special needs ... for analysis.

Sixth, publicity is very important.

There are various ways of publicity, such as faxing, sending business cards, verbal promises, and in fact, the most important thing is word of mouth. A good word of mouth is very important for local travel agencies. Modern network technology is so developed that it is easy to see at a glance, and guests are very wise to spend. No guest wants to go to a hotel with a bad reputation. Word of mouth needs double construction of dishes and services, and both are indispensable! What we need to do is to constantly improve our own dishes and improve our service quality.

VII. Incentive policies

Self-preservation is the first law of nature. This sentence is very hurtful, but in real life,

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It is indeed a magic weapon. At present, the tourism catering market has basically reached a * * * understanding: there are various forms of rebate and * * * win, and there are professional teams who use small recipes to increase the price and give tour guides a commission of 30%-40%; Some commissions for the whole order10%-20%; Some give it to the manager, and some give it to the manager. In this case, the tour guides are eager. Since the environment is like this, if we don't change, then we will be eliminated. In view of this, I suggest that it be divided into several parts:

1. As long as the team operated independently by the responsible person is rewarded at 8‰ of its turnover, I believe they will increase the development of team meals with great confidence.

2. For tour guides, if they order their own food at full price 1000 yuan 10% (excluding tax, the tax is 17%), I believe that with the brand advantage of Jiangnan, they will be very willing to spend it.

3. Team meals pay attention to trading with travel agencies, and it is not bad to raise the price of some products, such as seafood (current price) and drinks, as a reward for travel agency funds in the future.

I believe that with the above incentive policies and an original team meal customer, the business index will be improved by10%-15%.

Eight, for a team meal process transformation ideas:

In the evening, the banquet hall is basically empty, the second floor often can't sit down, and the private room is too expensive. For such a group of customers, I plan to open a banquet hall to receive the popular tourism team, or I can say that I can start to operate the tourism team meal professionally!

Need the cooperation of several parties:

1, need someone who's in charge (does not mean single-line contact). This person must know the brigade.

Tourist reception and hotel service process, with a certain customer base, professional knowledge and rich management experience.

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2, need to have a hard-working, agile, can withstand pressure.

Team.

3、

4. It is necessary to cooperate closely with the kitchen department and the food delivery department, and there is no obstacle to communication! The person in charge must have enough power to be flexible when dealing with problems.

Such as.

5, expand the share of signing, travel agencies as the most critical travel dealers, especially in

During the tourist season, there is no more money to pay for the high fees of scenic spots, hotels and guesthouses. It is a big trend to sign bills. It can be said that the business of which has a large number of bills will be better! Of course, there must be a choice, and there must be a professional travel agency with strength, large group and good reputation, and the checkout date must be limited. In short, the standard must be set