Whether the cake shop can be opened successfully, planning is very important. Below is the work plan for the cake shop next week that I have collected and compiled for you. I hope it can help you! Cake shop’s work plan for next week 1

Table of contents

1. Background of establishment of the shop...................... ................................................................. ........................ 1

2. Our store planning................................................ ................................................. 1

3. Overview of the Cake House........................................ ........................................

........ 2

5. Management Structure........................ ................................................................. ............. 3

6. Business objectives ............................. ................................................................. ............. 4

7. Market and Prospect Analysis............ ................................................................. ............. 5

8. Business plan........................ ................................................................. ............................. 6

9. Financial estimation............. ................................................................. ........................ 7

10. Project risk analysis and response strategies................................ ........................ 8

1. Background of opening the store

With the improvement of people’s living standards, With the diversification of material and cultural life, cakes have gradually become an indispensable food in people's daily lives. This is also true for college students, especially those in love. In view of this, we chose to open this cake shop in Sanlitun, aiming to provide high-quality and excellent services to our college students.

2. Our store planning

1. Reasons for establishment

1.1 Organizational reasons

With the improvement of material standards and living standards, a A bowl of longevity noodles and a few hard-boiled eggs can no longer satisfy people’s requirements, especially college students born in the 1990s. College students in love are often romantic and pay great attention to birthday gifts. Birthday cakes are indispensable.

　1.2 Technical reasons

Cake is a Western pastry, and the production technology is no longer a secret. As long as you study hard, use enough ingredients, or hire a pastry chef, there will be basically no problems in making cakes. .

　1.3 School reasons

Nowadays, the common situation across the country is that it is difficult to find a job. College students have just left school and are full of ideals and ambitions but no practical experience. Employers pay great attention to qualifications while focusing on ability. and experience, so college students are in a state of being unable to achieve a high level or a low level. In order to change this passive situation, the school encourages college students to start their own businesses without affecting their studies. Therefore, the establishment of the online cake shop has received strong support from the school.

2. Mission

Efficient and smooth sales channels, based on providing cakes of various flavors, also selling flowers and exquisite small gifts, providing part-time jobs for students with financial difficulties, and providing College students create the best quality living environment!

3. Goal

Based on Anyang Institute of Technology, serve surrounding residents, develop and grow step by step, thereby radiating Anyang City and create a first-class cake shop.

3. Overview of the cake shop

Shop name: First Line Love Cake House

Store manager: Li Zhenzhen

Partner: Wang Lulu

Contact person: ,,,,,,,,,,,,,,,,,,,

Address: Sanlitun, Anyang Institute of Technology

Our store is a catering service Industry is a sole proprietorship. It mainly provides people with desserts such as cakes, bread, ice cream and drinks. Here, the vast number of consumers (mainly Anyang engineering students) can make cakes by themselves, and they can make a hotel-level cake with their own hands without any knowledge of Western pastries. Unique love pastries, cakes can be made by themselves in the store. Chocolate, biscuits, jelly pudding, cookies, pies, tarts, puffs, etc. But the main product is cakes, and we still sell finished products and customized products. Here consumers can gather with friends, have fun with their children, share with the team, and study individually. They can put aside all their worries, relax and integrate into unlimited fun.

IV. Store design

Color: Warm colors such as yellow, red, and orange are the main colors, supplemented by lively and cool colors. Showing fashion, trend, elegance and taste.

Store layout: Appropriate use of lighting, carpets, partitions and other elements, try to make effective use of space on the one hand, and appear well-proportioned on the other hand, without showing a sense of openness and plainness. Some more private tables can be designed appropriately, so that customers who stay for a long time can fully enjoy the comfortable atmosphere.

The partition layout allows each segment of consumers to have their favorite corners and tables.

Lighting and lighting: Lighting is an important element of restaurant decoration. Choosing various styles of lighting can effectively enhance the beauty of the restaurant. Lighting is an important part of setting off the atmosphere of a restaurant. You can choose lights of different colors to create a pleasant atmosphere in the restaurant. At the same time, customers should retain the convenience of adjusting the lighting to their own requirements in their own space.

Wall decorations and curtains: Adjust them in time according to the seasons. Various fabric materials, patterns, and colors should be as harmonious as possible to show the style of the restaurant and be close to the sensory enjoyment of consumers.

Table location: The design and placement of the table location should be harmonious in general, with individual differences, to avoid giving consumers the feeling of a food stall.

Placement of handicrafts: The choice of handicrafts should be close to the atmosphere of the restaurant and consumer preferences, and highlight the taste of the restaurant.

Tableware: clean and tidy, and should reflect the characteristics or image of the coffee shop.

Background music: Mainly romantic and soft light music, with moderate loudness, in line with seasonal changes and the style of the coffee shop.

5. Management structure

1. Personnel setup: one store manager (in person), one manager, one waiter, and one pastry chef.

2. Main division of responsibilities: Manager cake shop next week’s work plan 2

I believe that many people want to open a cake shop or bakery, probably for many reasons , such as no funds, no experience, and no technology.

1. Project background

2. Company project strategy

1. Establishment of the company

2. Technology

3. Company mission

4. Company goals

3. Business environment and customer analysis

1. Industry analysis

2. Analysis of survey results

3. Target customer analysis

IV. Business strategy

1. Marketing strategy analysis

1.1 Brand strategy

1.2 Price strategy

1.3 Sales strategy

1.4 Channels Construction

2. Cake shop strategy implementation

2.1. Market scope selection

2.2. Focus on promoting customers

3. On-site promotion

5. Marketing effect prediction and analysis

1. Sales revenue 2. Customer characteristics 3. Consumption Characteristics 6. Risk Analysis 7. Operating Cost Estimation

1. Principles

2. Initial investment

3. Second Phase Investment

8. Project Summary Cake Shop Work Plan 3 for Next Week

1. Project Background

With the improvement of people’s living standards, material culture With the diversification of life, cakes have gradually become an indispensable food in people's daily lives, especially for college students. However, today's fast-paced life and emerging lifestyles make many college students unwilling to go to cake shops specifically to buy them. In view of this, We opened this cake shop to provide college students with high-quality services and a relaxed and convenient lifestyle.

2. Company project planning

1. The company was established

． Technology

Cake is a Western pastry, and the production technology is no longer a secret. As long as you study hard, use enough ingredients, or hire a pastry chef, there is basically no problem in making cakes.

． Company Mission

Efficient and smooth sales channels, based on providing cakes of various flavors, also selling flowers and exquisite gifts, providing part-time jobs for students from financially disadvantaged families, and creating the best quality living environment for college students!

． Company goals

Based on the university town, serve the universities in Changsha, and grow step by step, thereby radiating universities across the country

3. Business environment and customer analysis

1. Industry Analysis

The target consumers of "Sweet Talk Cake Shop" are college students. The tentative target consumer group focuses on college students in Changsha colleges and universities, and the market will be gradually expanded in the future. Taking Hunan University as an example, there are nearly 30,000 students of various types, and the latest statistics show that there are about 6.5 million college students nationwide. Given the reality that the market size is quite large, the capacity of the target market will be considerable.

2． Analysis of Survey Results

Our company conducts customer analysis focusing on college students from various universities, mainly through online questionnaires and individual interviews.

⑴ Have obvious curiosity and convergence in innovation, and purchase behavior after listening to introductions from classmates or friends. ⑵Purchasing behavior is basically emotional, but due to the influence of one's own economic income, the purchasing behavior is also rational. Generally, varieties with lower prices but better taste are chosen.

⑶ College students do not have a fixed purchasing pattern, and their purchasing behavior is often arbitrary.

⑷Have strong ability to accept and absorb new things, pursue fashion, advocate individuality, and pay attention to beauty.

⑸The factors that influence product purchase are: price, taste, variety, packaging, service, etc.

⑹Purchasing behavior is very festive, generally concentrated around Teacher’s Day, Valentine’s Day, Christmas and friends’ birthdays. Cake shop work plan for next week 4

1. Introduction, company introduction:

(1) Project introduction: What we plan to engage in is a small business mainly in the bakery industry. Named: . This enterprise belongs to a trading industry with small investment, low threshold, wide consumer base and quick recovery of costs. Its current life cycle is still in its infancy.

(2) Main products: The products operated by this enterprise are mainly breakfast breads, small desserts and various exquisite Western pastries.

(3) Project purpose: In the initial stage, students from Jiangxi Normal University and surrounding residents will be the main customer base, focusing on market operations, using better products and better services to attract more customers client.

2. Product and service creation:

(1) Sales target: Customer source: Our target customers are: general consumers who go to the trade street for shopping and entertainment, accounting for about 50%; School students, store staff, and community residents account for about 50%. The number of customers is sufficient and the consumption level is medium to low.

(2) Product characteristics and types:

This product is exquisite and beautiful, tastes good and sells well. And in compliance with people's pursuit of health and green requirements, we can develop and innovate some healthy products such as germ bread, brown rice bread, diet bread and sugar-free bread. This allows people to satisfy their stomachs without having to worry about some health problems. The products are mainly breakfast breads and a variety of Western pastries, as well as milk tea and ice cream with various flavors, unique tastes and healthy features.

(3) Product competitiveness:

1. Our company’s products pursue health and innovation and are not limited to ready-made and inherent design concepts.

2. Our cake shop has a large store space, can put some tea seats, and sells freshly made cakes, which will attract a lot of customers. 3. We set up the store in

(3) Service plan:

1. Adhere to people-oriented, advocate family affection and personalization.

2. Adhere to safety first, strictly select materials, and strictly control the production process.

3. Convenience. When designing services, you should actively adapt to the market and adapt to the guests. The reason why many people buy cakes is because cakes are fast and convenient, so this theme must be implemented when designing services.

4. Respect. The clerk shows respect and warm welcome to the customers. If the guests are taken seriously by themselves, then they will have more trust in the store and there will be more repeat customers.

5. Innovation. As the needs and expectations of guests become increasingly higher and more diverse, services must constantly adapt to continuous innovation and conceive of new services before they can be eliminated and be in a favorable position. Bring economic benefits to cake shops.

(4) Additional products:

While operating pastries, our company also integrates other products, such as milk tea, ice cream, etc. For some consumers, in Drinking milk tea, eating desserts and chatting with friends in a leisurely, quiet and comfortable environment is a pleasant enjoyment.

3. Project strategy:

(1) Corporate goals:

1. The first year: mainly to accumulate entrepreneurial experience and lay a solid foundation. Gain a firm foothold in the market. 2. In the second year, the main goal is to expand the store and expand products to attract more customers to come and spend.

3. In the fifth year, the main goal is to capture more market share and strive to open two branches.

(2), SWOT analysis of the project:

1. Advantage analysis:

(1), the cake shops currently on the market are simply decorated, giving People have the impression of being unclean, but our store is large and beautifully decorated, giving people a feeling of relaxation and freedom.

(2) At present, all cake shops in the market have limited varieties, average taste, high prices, and no innovation in product development. However, our company’s pastries have many exquisite styles, many flavors, and reasonable prices. And products are constantly improved and innovated.

(3) The company’s in-store sales and takeaway services can attract more consumers to a certain extent.

2. Disadvantage analysis:

(1) During the opening of a new store, consumers do not know much about its basic conditions such as taste, which affects sales to a certain extent.

(2) Product innovation is not easy to accept for consumers who are keen on traditional pastries.

3. Opportunity analysis:

(1) The market is far from saturated. There are large profit margins and a large number of pastry consumer groups. The market prospects are broad and the current market competition is The strength and number of opponents are limited.

(2) Good taste, serious service attitude, and professional operation level have established a good reputation among peers.

(3) Although the business area is limited, the indoor environment can leave a good impression on consumers.

(4) The products are rich in variety, unique in taste, and have certain competitive advantages.

4. Threat analysis:

(1) Competitors have their fixed consumer groups and will never be willing to reduce their market share and will take corresponding measures.

(2) As the types and quantities of various types of commodities continue to increase, consumers have wider and wider options to choose from, and competition is getting stronger and stronger.

(3) Cake is a high-fat and high-calorie product. Today’s popular weight loss trend makes it more difficult to expand sales.

(3) Media plan:

1. Regularly launch corporate activities or consumer DIY activities.

2. Poster promotion: Pair some products with drinks, rename them, and distribute leaflets.

3. Promote through the Internet, establish your own website, and have your own set of network contacts and publicity methods.

4. Interpersonal publicity; you can ask your classmates and friends at your school to help with publicity. Word-of-mouth publicity is sometimes more trustworthy than other publicity methods.

IV. Marketing strategy

(1) Product strategy:

1. Product compound management, not only launching a single product such as cake, but also Leisurely drinks such as coffee and milk tea are popular among consumers.

2. Compared with other cake shops, launch some cakes with higher nutritional value, less fat content and less high protein.

3. Launch different products according to different consumers.

4. Pay more attention to the quality of the invisible product of service, and provide door-to-door services for consumers who have the desire to consume but are unwilling to come to buy by themselves.

5. Products pay attention to packaging to give consumers a good enjoyment.

(2) Price strategy:

1. Set reasonable prices based on consumer spending power and product type.

2. Compared with competitors, set a relatively low price.

(3) Promotion strategy:

Our store needs to take advantage of the wide and profitable cake market to quickly expand its service scope, thereby enhancing its market share and starting from a small business. and eventually firmly occupy the school cake market. In order to achieve this goal, the action plan implemented is:

1. Pay attention to the cultivation of service attitude and do our best to improve service quality.

2. Continuously carry out product innovation, improve and increase the types of cakes, and adapt to the tastes and needs of different consumers.

3. Continuously strengthen product promotion, enhance students’ loyalty to products, and strive to tap potential customer groups

4. Carry out product promotion activities in a timely manner,

5. Add an opinion book in the store. If students have suggestions or comments, they can fill them in directly.

6. Add takeout, accept consumer orders, and provide door-to-door service.

7. Membership system, apply for consumption points cards for frequent customers.

Five. Financial analysis:

(1) Funding requirements:

Start-up assets: approximately 95,000 yuan required

Equipment investment : 1. The rent is 5,000 yuan.

The store decoration costs about 2,000 yuan (including store decoration and light boxes) 3. The investment in shelves and sales tables is about 1,500 yuan 4. Uniform clothing for employees (2 people) requires 500 yuan 5. The largest investment in machinery and equipment: 8 Ten thousand yuan (including a complete set of equipment for making cakes), the first purchase payment: flour, butter and other raw materials, about 6,000 yuan.

Monthly sales (average): 21,000 yuan. According to the evaluation of relevant insiders, after the operation of such a small cake shop is on the right track, the monthly sales can reach 21,000 yuan.

Monthly expenditure: 14,033 yuan. Rent: The best location is in residential areas with dense residents, community commercial streets, and areas close to children (such as near kindergartens or playgrounds), about 5,000 yuan.

Cost of goods: around 30, about 5,000 yuan. Staff salary: A small shop of 10 square meters requires 1 cake chef and 1 waiter, with a total salary of 2,000 yuan.

Water, electricity and other miscellaneous expenses: 700 yuan. Equipment depreciation: calculated based on 5 years, 1,333 yuan per month. Monthly profit: about 6,967 yuan. According to this estimate, the investment can be recovered in about one year.

(2) Revenue forecast:

Daily sales volume is 1,000 yuan, and additional products are 300 yuan per day.

Annual sales of 200,000 per year