ü Lei listens to Harry Sonabern, Vice President of Finance of Toffee Ice Cream Company.
Harry sonneborn), "he should buy real estate and then rent it to franchisees, so as to earn rent and control franchisees."
ü Lei set up McDonald's real estate company, so he had enough money to open a shop quickly.
By 1960, Kroc had owned 228 McDonald's restaurants with a turnover of 37.8 million US dollars. With the scale getting bigger and bigger, the differences between Kroc and McDonald's brothers are getting bigger and bigger, and the cooperation binds him to make no improvement and optimization, so he is determined to buy out McDonald's!
ü Raymond Crocker adopted:
ü loopholes in the contract
ü Self-built real estate company
ü Financial advantages and other means will eventually
ü All McDonald's restaurants in the United States,
ü McDonald's name,
ü trademarks,
ü Copyright and
ü Cooking recipes are all in the bag!
Although the restaurant is still called McDonald's, it has nothing to do with McDonald's brothers.
ü
ü 196 1 year McDonald's Brothers promised to sell McDonald's to Lei at the price of $2.7 million+1% of the company's profit. Lei agreed, but when signing the contract, Lei said that 1% company profits could not be written in the contract, but only an oral agreement. Later, apart from $2.7 million, the two brothers didn't get any royalties, and the two brothers couldn't prove the agreement.
After the McDonald's brothers sold McDonald's, they moved back to their hometown of New Hampshire. They said, "I never liked California, and I never liked the sunshine." They got married in their hometown and lived a quiet life.
1998, Dick McDonald died, leaving a legacy of1800,000 dollars. Compared with Crocker who died in 1984, this is extremely insignificant.
Someone asked Mike McDonald if he regretted selling McDonald's that year. Mike McDonald's answer is: "I don't regret it. If I hadn't done that, today I might have had a big fight with eight tax lawyers in a skyscraper with four ulcers on my body, because I couldn't figure out how to pay all my income tax. "