Founded in 197 1 year, Starbucks is the largest coffee chain brand in the world. The brand is committed to providing consumers with the best quality coffee and service. Become a comfortable third living space for people. Starbucks' price positioning is that most people can afford luxury goods, and consumers are positioned as white-collar workers.
Most of these customers are high-level intellectuals, who like fine products, food and art, and they are consumers with high income and high loyalty. Starbucks has opened its stores all over the world. The brand has 2 1300 branches, and China alone has more than 2,000 stores.
Coffee brand
Costa comes from a British coffee brand and insists on the quality of handmade coffee. In 198 1, she opened her first exclusive store in London. Then it expanded with the success rate of opening two new stores every year, and beat Starbucks in Britain to become the brand with the highest market share in the British coffee market. Today, Costa has traveled from London to 39 countries around the world, with more than 3,000 stores. Costa is the first brand coffee shop in Britain, which was founded in 197 1 by a pair of Italian brothers SergioCosta and BrunoCosta in London, England.
Mainly engaged in Italian taste and style of coffee, and then expanded with the success rate of opening two new stores every year, defeating Starbucks in the UK and becoming the brand with the highest market share in the UK coffee market. At present, the brand has more than 650 stores all over the world, and China is the 15 country of Costa.