On February 2, 2009, the AQSIQ ordered Mengniu to prohibit the addition of OMP substances to "Terensu" milk. This is because the IGF-1 substance added to Terensu is not a traditional food ingredient and is not included in the standard for the use of food additives. According to AQSIQ's requirements, Mengniu's Tremensu produced after February 2 no longer contains OMP substances. At the same time, Mengniu Group has submitted the relevant materials to the Ministry of Health, waiting for the approval of the Ministry of Health.
February 11, 2009, the country is on the use of food additives to carry out a comprehensive cleanup and rectification of the safety of OMP substances in Mengniu Terensu milk. Mengniu did not admit that the self-developed OMP substance is the IGF-1 substance. AQSIQ's official letter ordered Mengniu to stop adding OMP.
The AQSIQ's official letter, dated February 2 and sent to the Inner Mongolia Autonomous Region Bureau of Quality and Technical Supervision, directly puts forward the regulatory opinion: "Given that our country does not have a clear regulation on the safety of OMP, IGF-1 substances are not traditional food raw materials, and are not included in the standard for the use of food additives, such as artificially adding the above substances, IGF-1 substances are not included in the standard for the use of food additives. standard, if the above substances are added artificially, it is not in line with the existing laws and regulations. Please order Mengniu Company to prohibit the addition of the above substances, and notify Mengniu Company that if the enterprise believes that OMP and IGF-1 are safe, the enterprise is requested to provide relevant materials directly to the Ministry of Health in accordance with the statutory procedures, and to apply to the health department for a decision on whether to allow the use of OMP and IGF-1."
This is the first time the regulator has taken a position on Mengniu's OMP, after questions about the OMP contained in Mengniu's Terensu milk were reported in the press.
The reporter learned that the incident originated from a report on Mengniu's OMP products. The reporter got the 11th Inner Mongolia Quality Supervision Bureau submitted to the State Administration of Quality Supervision (AQSIQ) of the "Inner Quality Supervision Supervision letter (2009) No. 7" document "on the verification of Mengniu Terensu milk report on the situation". According to the report, the Inner Mongolia Bureau of Quality Supervision received the AQSIQ "on the investigation and handling of Mengniu Terensu milk products reported problems of the letter", the Bureau immediately contacted the General Administration of recommended experts, organized a verification team to carry out the verification work. OMP Recognized by International Authorities
On the afternoon of February 11, 2009, Mengniu sent a statement to reporters, saying: OMP and IGF-1 are two completely different substances. OMP is a milk alkaline protein mixture made from cow's milk through the process of degreasing and membrane filtration, and its main components are lactoferrin, lactoperoxidase, and so on, and it is the result of a collaboration between Mengniu and New Zealand dairy research and development organization TATUA Corporation***. It is an alkaline milk protein that Mengniu and New Zealand's dairy research and development organization TATUA Company*** have introduced and researched together, and it has been used for many years in the United States, Europe, Japan, South Korea, China, Taiwan and other countries and regions, and it is known in Japan and the United States as MBP (MilkBasic Protein in English).
Mengniu also sent the New Zealand Food Safety Certificate issued by the New Zealand Department of Agriculture and Forestry (NZDAF) for the OMP ingredient. Mengniu said that OMP is the Milk Basic Protein MBP, which has been studied and used internationally for many years, and its safety has been recognized by the FDA and other international authorities. After testing, the content of IGF-1 in OMP milk of Trenzou is the same as that of ordinary milk.
The statement said MBP has received a number of authoritative certifications, including GRAS (Generally Recognized As Safe) certification from the U.S. FDA and food safety certification from the New Zealand Department of Agriculture and Forestry. The FDA's "List of Safe Substances" (as of June 29, 2007) is GRNNo196, and the FDA states that MBP can be used in food without any restriction on its dosage.
Mengniu said it imports its OMP raw materials from New Zealand's TATUA, and that all of its raw materials have gone through rigorous inspections by customs and import/export inspection and quarantine authorities.
Documents submitted by TATUA proved that the OMP is the milk basic protein MBP, and that TATUA has extracted and marketed these basic proteins from milk around the world for more than 20 years. Trenzou OMP milk is still sold normally
On February 11, 2009, Mengniu said it had already provided relevant materials to the Ministry of Health. As for the quality inspection department after receiving the notice of the product whether to stop adding OMP and other issues, the company's spokesman Zhao Yuanhua said in an interview with reporters that "everything to the statement that has been released shall prevail.
The same day, visited a large supermarket in Liufang, see the Mengniu OMP Terensu milk is still normal sales. The reporter found that the production date on the box is mostly after February 5, and randomly asked a promoter whether to receive a notice to withdraw the OMP Terensu milk produced after February 2, the promoter said that he did not receive any notice, and pointed to the promotion of the Terensu milk, said, "This kind of milk sells well, so the change of goods is also fast, these are the freshest! ".
However, affected by the news that the AQSIQ called off the addition of OMP to Terensu milk on the 11th, shares of Hong Kong-listed Mengniu Dairy saw a plunge. Morning opening that fell 4.4%, then all the way down, as of noon when the closing share price once plummeted 22%, after the opening of the afternoon, Mengniu issued a statement on the incident, the share price gradually stabilized. As of the close, Mengniu Dairy closed at HK$10.10, down 12.48% for the day. AQSIQ to study OMP safety
February 11, 2009 found in the "Neiqi Supervision Supervision Letter (2009) No. 7," the document said, "January 5 verification team went to Mengniu company field verification ... ...After consulting with relevant experts, the preliminary view is that the verification materials provided by Mengniu can prove the safety of OMP milk product quality and the absence of added IGF-1". But according to the official letter that came to light yesterday, after receiving a report from the Inner Mongolia Bureau of Quality Supervision that OMP milk is safe, the AQSIQ still made a regulatory opinion prohibiting Mengniu from adding OMP to its products.
On the evening of February 11, 2009, the AQSIQ put up a "response" on its official website, saying: "In response to reports in the media about the OMP substances in "Mengniu" Terensu milk, the relevant person in charge of the AQSIQ said that the country was in the process of The use of food additives to carry out a comprehensive cleanup and reorganization. AQSIQ is working with relevant departments to study the safety of OMP in "Mengniu" Terensu milk. The results of the study will be announced in an appropriate manner.
Chen, director of the supervision department of the Inner Mongolia Quality Supervision Bureau, said that after receiving the AQSIQ's official letter, Mengniu has stopped the use of OMP, and after February 2, 2009, the production of Terensu products do not contain OMP substances. Chen also confirmed that Mengniu Group has submitted relevant materials to the Ministry of Health, waiting for the Ministry of Health to officially approve the use of OMP. Lang Lang, who is known as the "Gold Medalist", joined hands with the top "Gold Medalist Milk", Terensu, and said: "Terensu has created a different kind of milk and won the recognition of the world, which is unbelievable. It's incredible that Terensu is the first Chinese food brand I've ever endorsed, because 'Made in China' is changing the world, and Terensu is so good that she will conquer the world in the future." Lang Lang expressed his heartfelt appreciation for Trenzou's progressive and innovative brand spirit.
When asked how he understands the brand, Lang Lang immediately played a solo piece of Liszt's classic lyrical work "Dream of Love", interpreting the life of Terensu in his heart with notes and melodies.
Telensu, which pioneered the high-end milk market in China's dairy industry with a natural milk protein content of 3.3 grams (per 100 grams), is truly a "gold medal milk". From the milk source, dairy cattle breeds, pasture cultivation, to the production process, have reached or even exceeded international standards, the first to set a high example of China's dairy industry, and for China's dairy industry has won the highest international honors so far - in the 27th IDF World Dairy Congress, Tremendous beat the traditional dairy giants in the United Kingdom, Australia, to win the The Innovation Award.
The partnership with Lang Lang can be seen as a milestone in the promotion of art. Mr. Bai Ying, vice president of Mengniu Dairy Group, said, "Joining hands with Lang Lang means that on the one hand, Terensu will integrate its support for the arts into its brand culture, providing high quality added value for Terensu's 'Famous Gentlemen's Club' members as well as for more distinguished users; on the other hand, it will promote the development of elegant arts in China. With the influence of the powerful combination to promote the dialogue and exchange between Chinese culture and the world."
In fact, Tremendous has long tried to incorporate art and culture into its branding. Not long ago, Terensu teamed up with the country's highest-profile art groups and conductors to bring a heavyweight music event - the Sound of Terensu Symphony Concert - to eight major cities across China, including Beijing, Shanghai, Xi'an, Nanjing, Wuhan, Shenyang and Guangzhou, to offer elegant music to the members of "Famous Gentlemen's Club". "In the summer and winter of 2009, the "Global Brand Top Visits" initiated by Trenzos went to Germany and Italy respectively, where the members of the Club witnessed the charms of the world's top brands such as BMW, Swarovski, Gucci and Ferrari, etc. The Club members were able to expand their international horizons and mindsets, while at the same time expanding their knowledge of the world's most important brands, While expanding their international vision and thinking, they also promoted the Chinese brand culture represented by Trenzos to the world.
It is understood that Trendelenburg will be involved in more areas related to culture and art in the future, and Lang Lang, as the "brand ambassador", will give the greatest support. He said he hoped that with the brand influence of Tremendous and the circle effect of "Celebrities Club", to help elegant art into the lives of more people, so that more and more people understand and enjoy the pleasure of music and art. On January 20, 2016, the brand upgrade release of "Nutritional New Height Achievement of Better Life" was held in Beijing AoZhan International Art Fair, in which Tremendous announced the quality upgrade, launching pure milk products with 3.6g of high-quality milk protein and 120mg of native high-calcium, and Mr. Chen Daoming, a famous performing artist, was the image spokesman of the newly upgraded Tremendous. Mr. Chen Daoming, the famous performing artist, is the spokesperson for the new upgraded Terensu.